Crafts+public welfare!Together with Guangzhou landmark business cards to create a cultural feast that brings home

Author:Guangzhou state -owned enterpr Time:2022.08.28

On August 28, a cultural feast of cultural reading in Guangzhou kicked off. At the opening of the Guangzhou Gongmei Cultural and Creative Store and the launch of the cultural and innovative product conference of Guangzhou Library, Guangzhou Gongmei, a key cultural and creative enterprise under Guangzhou Daxin Cultural and Creative Development Co., Ltd. The theme of the "Knowledge Will Light" is joint cultural and creative. At the same time In this beautiful book in Guangtu, cultural and creative products with Guangfu cultural characteristics have entered more popular lives and realized the beautiful desire to bring culture home.

From the blessings all the way, to the landscape of the roof, the roof theater, enjoying the scenery of Yunshan, the "drama" together, and then to the Guangtu chasing knowledge ... A series of familiar Guangfu culture integrated into the cultural and creative daily necessities, in The exhibition area of ​​the landscape of Guangzhou Library appeared one by one, which attracted the past readers to stop and take photos, and on the side was the theme cultural and creative store created by Guangzhou Gongmei. The relevant person in charge said: "This is the first step in promoting the development of cultural and creative causes in Guangzhou Gongmei and Guangzhou Library, creating a cultural and creative space of" culture+reading+light drink+experience ", and building young people in Guangtu to build young people Favorite diversified cultural and creative circles, and use the "knowledge that" knowledge will emit light "theme cultural and creative development, gather more creative forces of the public, and aims to display, educate and spread the characteristics of Guangfu, inject inspiration for cultural innovation inheritance and development into inspiration source.

It is worth noting that culture is not just a craft and a technology. Behind Guangfu culture is the city spirit of tolerance, diversity, innovation, and value of individual values. At the site of this conference, Guangzhou Gongmei and Guangzhou Library will also connect Guangzhou's disabled art creators. With the support of the Guangzhou Disabled Persons' Baili Public Welfare Platform, they will participate in the road of cultural and creative exploration and create more. The artistic paintings of the theme of "Guangtu" are planned to apply excellent works to the development of cultural and creative products in the later period. While exerting the individual value of the multiple groups, the life, marketization, and value of public welfare group art works are realized, and it is promoted. The disabled persons are the same as the cultural undertakings.

Cultural and upgraded cultural and creative, they are exploring

The reporter learned that Guangzhou Gongmei, a key cultural and creative enterprise under Guangzhou Daxin Cultural and Creative Development Co., Ltd., has been committed to traditional activation and cultural and creative upgrades to create an influential Lingnan cultural iconic brand. In recent years (Chen Family Temple), Guangdong Guangdong Theater, Baiyunshan Scenic Area, Guangzhou Tower, Guangzhou Library and other Guangdong head cultural tourism IP cooperation, integrate its cultural elements into the design and operation of cultural and creative products, and let the culture live. Let culture integrate into life and realize the beautiful desire to bring people home.

The newly opened "Guangzhou Gongmei Cultural and Creative Space" includes cultural and creative shops and tea shops, which are located on the first floor and first floor of the Guangzhou Library, respectively, and jointly built for Guangzhou Gongmei and Guangzhou Library. In concentration, the joint cultural and creative products of Gongmei and several major cultural tourism IPs in Guangzhou (such as the Guangdong Theater, Chen Family Temple, Guangtu, etc.), linked to the first floor of the tea shop to output cultural innovation tea drinks. "The Guangzhou Library is both a regional business card and a Guangzhou cultural IP; the inheritance of Guangzhou culture requires a certain carrier." The relevant person in charge of Guangzhou Gongmei said that he hopes to create a cultural circle exclusive to young people through cultural and creative products to provide a cultural circle of young people and provide providing providing providing young people The source of inspiration of a better life, focusing on display, education and dissemination of Guangfu culture, and enhance the love and self -confidence of Guangzhou's young people in Guangfu culture.

What is the relationship between landmark architecture and Guangfu culture, and how to extract the spirit of Guangzhou from these symbolic landmark buildings? From the perspective of the relevant person in charge, when it comes to Guangzhou's reading atmosphere, we have to mention the Guangzhou Library; when it comes to Guangzhou's architectural characteristics, you must reward the Chen Family Temple; when you talk about the drama culture of Guangzhou, you must not miss the Guangdong Guangdong Theater. And this series of Guangzhou Cultural Tourism Land Bids is not only a building and a coordinate, but also symbolizes the historical context and culture of a city. It is these details that promote the development and progress of every detail of a city.

The above -mentioned person in charge further explained: Cultural creative creative creative creative creative creative creative creative creative creative creatives is not only a recovery of culture and tradition, but also a inheritance after understanding and internalization. This also means Pleasant form conversion. "We interspersed the cultural and creative punching activity during today's launching activities. Readers can go to the modern book reading area of ​​the first floor in the south of the first floor, take a photo with Guangzhou Gongmei Manufacturing [Book Fu Lucky Store]. The district, a joint cultural and creative photo with the characteristics of Guangzhou, interacting with cultural and creative stores, and then you can receive cultural and creative blind boxes. Each one has a profound meaning and is very pleasing. We hope that through irregular cultural experience activities , Taking Culture and Creative as a medium, establish a deeper connection between readers and Guangzhou reading culture, and better understand Guangzhou. "

Find a deep connection between culture and landmarks

It is worth noting that behind each cultural tourism landmark, it contains a history of urban development. Everyone in this city is written to gradually form a cultural footnote of a city. Among them, the Guangzhou Library is a witness to the development of Guangzhou reading culture. On January 2, 1982, the Guangzhou Library opened the library and received readers from 2 pm. On the same day, more than 7,000 people entered the library to borrow books and periodicals. During the Spring Festival, the Guangzhou Library was open as usual to open it during the first Spring Festival in the country. public Library. In the following 40 years, the Guangzhou Library has always adhered to the concept of "serving the library and opening the library". A record of more than 25 services: take the lead in implementing the book opening of the book, the first open -borrowing certificate, the establishment of the nation's first public computer library, setting up the nation's first blind e -reading room, and the first implementation of deposit registration, etc. A new level of the library industry has entered the public welfare equality service. Cultural and creative is a kind of imagination that breaks the realm of tradition and reality. It connects us and every arts and crafts masters and non -remaining craftsmen. The co -branded cultural and creative in the Guangzhou Library can see "Beautiful Books seem to be unique windows. The people are like the star chasing people soaring in the vast universe. " In the Chen Family Temple, the scenery on the roof and the stage on the roof are also integrated into their joint literary and creative context, so that everyone who stops and appreciates can realize the joy and blessing.

As for the Cantonese opera, the play is like life, and the endless performance is endless, and there are surprises everywhere. On the 10th anniversary of the success of the Cantonese opera, fans can also "bring home the drama home" through cultural and creative images. In the classic moment of the repertoire, "Drama" together. And the flowers of Yunshan, the beauty of Baiyun Mountain is also integrated, collided, and brand new in cultural and creative. The Baiyun Mountain looks like a fireball. present. In the opinion of the above -mentioned person in charge, the meaning of cultural and creative, at the same time, contains the good wishes of letting culture live, integrating culture into life, and achieving people to bring culture home. The above -mentioned person in charge stated that the cultural and creative space of Guangzhou Gongmei and Guangzhou Library will be the beginning of cultural and creative space with the media and creativity as the media.

Cultural inheritance, from different groups to relay

At this event, Guangzhou Gongmei and Guangzhou Library also created a creative solicitation box to collect creative recruitment for Guanglu Cultural and Creative products. Each individual can become creators and inheritors. Relevant person in charge said that the culture of a city is not only composed of technology and craftsmanship, but different groups should be relayed. Guangfu culture is colorful, and in the history of urban development, it has repeatedly written a strong and colorful stroke. Urban temperament of different individual values. At the event site, Xiao Guiwen, a youth, became a guide.

In July of this year, as one of the students implemented by the Cultural Exchange Center of the Guangzhou International Disabled Persons, he participated in painting and cultural and creative potential for painting, cultural and creative potential, and painted with brushwork every Sunday with support of the charity space of Guangzhou Library. Many corners of Guangtu, and explore the possibility of cultural and creative creators with many special art creators. From the perspective of the organizer of the event, the artist creator, including Guiwen, is also the main force of cultural heritage. The craftsmanship itself has the attributes of "public welfare". Let each value be respected is also part of art and culture. In the "Knowledge Meeting" theme creation area, art volunteers are drawing the works of the theme of Guangtu on the environmental protection bag with Guiwen. On the side of them, the art paintings of the theme of "Guang Tu" also showed some paintings and cultural and creative results of some of the past year. A big step.

Guangzhou has always established a platform for disabled public welfare for young people, aiming to widely link social resources, and supports people with disabled people to explore self -worth using art (music, painting, performance, etc.). The support courses lead the artistic potential specialty creators to create works with market competitiveness, and have successively launched multiple batch of literary creative works, which has attracted social attention. A volunteer said, "They continue to train themselves and grow up. At the same time, they also need a platform for cultural undertakings and industries to create value. They are willing to contribute to cultural heritage."

The relevant person in charge of Guangzhou Gongmei said that in the future, it will jointly build a new public welfare cultural and creative market chain of "creativity+public welfare+cultural tourism" and the possibility of exploring the "public · art" cultural and creative projectWith the development of Guanglu Cultural and Creative Products, the results of project cooperation are displayed. "We hope to convey to the society and advocate the concept of integration, support the public (especially teenagers) to accept different groups and multiculturalism, and create a social atmosphere of harmony and mutual assistance."The relevant person in charge of Guangzhou Gongmei said that we can help the society understand different groups, and see that the special -needs group also has the same advantage and has the opportunity to play personal and social value.Source: Guangzhou Lightong

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