Why do major platforms clearly slow down the rhythmic digital collection heat?

Recently, the domestic digital collection platform Tencent Phantom announced that based on the company's focus on the core strategy, business adjustments will be made to stop digital collection issuance. Users who have purchased digital collections through the platform can apply for refund. The industry generally believes that after a period of rapid development, the digital collection market is gradually cooling.

The reporter logged in to multiple digital collection platforms and found that, from the perspective of product distribution or the issuance of the issuance, major platforms have significantly slowed down the rhythm, some platforms have even slowed out of collections, and sales prices have fallen sharply. Why is the digital collection cold? What are the dilemma of market development? Where will I go in the future?

Market regression rationality

Compared with Gao Gao's progress in the first half of the year, in the second half of the year, the digital collection market has performed deserted, and consumers' interest in participating in digital collection transactions is declining. Not only is the buyer's market cold, but many platforms have also announced shutdown. For example, before the Tencent Phantom nucleus, on June 27, the digital collection platform announced the announcement of the shutdown business and cleared. On July 3rd, the digital collection platform Saibo Art and Jiayi Yuanyi also announced that they received a notice from relevant local departments that requested the qualifications of the audit platform and temporarily closed the market.

From one second sold out to some platforms to shut down, why did the digital collection market suddenly cool down? Yu Jialing, executive director of the Yuan Cosmic Industry Committee of the China Mobile Communications Federation, said that some time ago, the digital collection market was developing hot, and a large number of enterprises have deployed digital collections. The sequential competition grabbing market share has enabled the market to enter the situation of pseudo -stock competition.

According to the "Research Report on the Development of the Global NFT Digital Collection Market Development in the First Half of 2022" by the Yuan Cosmic Industry Committee, Hua Da Education and other institutions, as of June 13, 2022, the number of enterprises in the digital collection field in the bureau has reached 589, and transaction users The total amount is only 3 million. "When trying digital collections, some companies do not use high -quality products and services to promote market size growth. Instead, they can expand through a large number of products with severe homogeneity and different good and bad. The market is sustainable. "Yu Jianing said.

At the same time, some consumers to buy digital collections are not based on the optimistic and love of products, but to use digital collections as the way of making money, and buying and earning differences at low selling high. Under the requirements of compliance, some platforms began to restrict hype and prohibit users from trading. For example, the digital collection platform whale probe does not support secondary market transactions, and it is required that users need to hold the digital collections for free to friends after 180 days. The compression of the hype space has turned some speculators to wait and see.

"When digital collections have the highest popularity, several phenomenal projects have appeared, but speculative speculation is like a shadow, which consumes the enthusiasm and attention of a large number of art creators and collectors. With the decline in the heat, the interest of capital has also become cold. The entire market began to cool down, foam retreated, and the market gradually returned to rationality. "Zhang Tao, a researcher at the digital trading platform Ouyi NFT market, said.

Be wary of multiple risks

Digital collection is a digital voucher based on blockchain technology. It has uniqueness, non -segmentation, and traceability, which can be used to mark ownership of specific assets. The market has high hopes for it. It is expected that the future digital collection can be combined with more real objects in the real world, becoming a bridge between the digital world and the real world, and bring new opportunities for social development and governance.

"Digital collection solves the problem of the most enthusiastic creators such as fraud and theft, and provides an ideal creative environment for art creators." Zhang Tao said that with the development of economic and social development, people attach increasing importance to environmental protection, art, and art. There are time and space loss in product transactions or exhibitions, and digital collections can solve these problems.

But in general, the current digital collection is still in the early stages of development, and there are many problems that need to be explored in terms of improvement of technology and financial risks.

"The entire life cycle of the underlying blockchain technology runs through the digital collection, and the whole process of casting, distribution and circulation of digital collections is completely provided. The safety of underlying technology is very important. Home companies have deep accumulation in blockchain technology. If the relevant smart contract code is not perfect, it is easy to be drilled by hackers, attacking the project, stealing user information, etc. "Yu Jianing said.

Digital collection standards need to be paid attention to. The value of the current digital collections does not have a recognized measurement standard, so it is very easy to have speculation and other conditions. At the same time, the unclear qualifications of the law will also cause the platform to be blurred on issues such as copyright and commercial rights, and it is easy to cause the platform and creators to be difficult to defend their rights when facing piracy.

The "close relative" relationship with virtual currencies is also destined to have the natural financial attributes of digital collections. Xiao Yan, a partner of Beijing Dacheng Law Firm, said that some platforms are still open to the secondary market speculation digital collections. Under the absence of supervision, the risk of illegal fundraising and fraud in digital collection transactions may even occur. Money laundering, gambling, etc. will seriously endanger the stability of financial order.

"At present, my country's digital collections are mainly used as tools and achievements for developing cultural industries and promoting cultural innovation, and are not a financial product. Although the secondary market can bring short -term high income to the platform, it is huge and difficult to predict. Letting the naturalization of culture and the return of finance is the deserved destination in my country's digital collection market. "Xiao Yan said. Make up the gap in supervision

Focusing on allowing technology to better serve economic and social development, since this year, many industry self -discipline institutions have issued initiatives to promote the standardized development of the digital collection market. On April 26, the China Internet Finance Association and other three departments jointly issued the "Initiative on Preventing NFT -related Financial Risks" and proposed to resolutely curb the tendency of NFT financial securitization to strictly prevent the risk of illegal financial activities; on June 30, Chinese culture The Industrial Association and the "Digital Collection Industry Self -Discipline Development Initiative" initiated by nearly 30 institutions in the Industry Association, opposing second transactions and speculation, and improving access standards have become the core consensus to promote the high -quality development of the industry.

However, experts believe that the initiative issued by the industry association does not have legal effect, and the corresponding legal supervision gap must be supplemented as soon as possible.

"In order to ensure the safety, compliance, and sustainable development of the digital collection industry, effective supervision must be implemented for digital collections." Yu Jianing believes that first of all, the attributes of digital collections should be clarified. Or other other classification standards and formulate targeted distribution management measures; secondly, the requirements of platform qualifications should be clearly clarified, such as whether to have auction qualifications, records of art business activities, or blockchain information service filing; The supervision obligations of the platform, such as whether the platform strictly reviews whether the digital collections published by the platform have an intellectual property infringement, or review the synthesis of content in accordance with relevant state regulations, etc. to ensure the positive development of digital collection creation.

The financial risk of preventing and resolving digital collections is the top priority. The co -director, researcher Pan and Lin, the head of the Digital Economy and Financial Innovation Research Center of Zhejiang University, believes that on the one hand, it is necessary to establish a legal channel for digital collection transactions, follow up and supervise the secondary market transaction, and use reasonable market regulations Collection transactions are placed on the table to reduce speculative space and protect consumers' legitimate rights and interests; on the other hand, to emphasize the originality of digital collections, digital collections can be combined with intellectual property certification, with actual product value and scarcity derived from their derived scarcity. To support the prices of digital collections, attract consumers with the heritage, and promote the healthy interaction of the cultural market and the commodity market.

"For investors, we must rationally look at the true value of digital collections. Whether it is a realistic or virtual world art, only with certain artistic value can it have a collection value. Investors should be cautious to identify frauds made by digital collections as gimmicks. , MLM and even illegal fundraising, do not blindly participate in speculative speculation. "Zhang Tao said.

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