National Music Live | Live New Ecology helps Guoshan inheritance and innovation

In recent years, the repeated epidemic has been forced to press the pause keys. Facing the dilemma, the performance industry continues to find new machines in the crisis, open up new bureaus in the trough, and strive to innovate new kinetic energy for development. The popularity of online live broadcast has brought new opportunities to the industry.

The folk music has become the "new national tide" in the live broadcast room, and classic music such as "Ambush on Ten Faces" and "Liang Zhu". Under the performance of national instrumental music such as Pipa, Guzheng, and 箜篌, it will go to the younger generation of vision. Artists and instrumental enthusiasts convey the charm of national music through live broadcasts. Netizens express their recognition and appreciation of art with rewards and gifts. In 2021, Douyin Minle live broadcast a total of more than 2.33 million hours. It is equivalent to 4,270 people's music concerts per day. As of June 2022, Douyin live broadcast 87 types of ethnic musical instruments, with more than 6.1 billion viewers.

In order to vigorously promote the development of national music inheritance and explore the new opportunities brought by traditional culture such as national music, the Chinese Academy of Music Research Institute and Fudan University China Research Institute jointly organized the online "live ecological assistance Symposium on National Music inheritance and Innovation. Liu Dian, an associate researcher at the Chinese Academy of China and the editorial department of the Oriental College, served as the host, and surrounded by "the inheritance of the national music in the live broadcast room, how to serve the new development of the live broadcast in the live broadcast" and the "national music in the live broadcast room Innovation, how to help traditional culture, and literary and art forms with traditional characteristics, carry out the two topics in the form of communication.

Live extending music stage, income incentive promotes industrial development

Fu Xiaodong, a professor at the Chinese Conservatory of Music and the Director of the Library of the Chinese Conservatory of Music from the dilemma of the original ecological music, guides everyone to think about how to combine the live broadcast with the music education market. source. Second, the added value of the cargo through music performances increases the push channel. The third is knowledge payment, creating different music tutorials for users. For professional institutions, music education inheritors and executors, they have the responsibility and obligations to enter the live broadcast market, use the perspective of professional performers and artists to drain, regard the online live broadcast room as the extension of the stage, tradition in the live broadcast room The dissemination and innovation of music guides the direction of the public aesthetics. Webcasting can break the boundaries of geographical space. The collection of customs that were only seen on the school in the past were broadcast to the public through the live broadcast platform, so that everyone can experience the original ecology of the music field. In terms of industry exchanges, through the academic research activities of the professional circle of online live broadcasts and discussing the music scene, new revelation will be brought.

Live and rewarding to help the national music "break the circle" to stimulate the motivation of the main body creation

Yang Chunwei, an associate professor at the Chinese Academy of Music and Director of the Institute of Music of the Chinese Academy of Music, believes that live broadcasts and rewards can help national music "break the circle" and stimulate the motivation of subject creation. In the field of live broadcast, art is not only the matter of an artist, but also related to the acceptance of the market and the public. The cultural role of the artist in the live broadcast environment is both service and leading. Services require artists to look down, meet the needs of the public, and at the same time art is a kind of creation and sublimation. In turn, it is also leading to the live broadcast of art. Or artists participating in the Internet must face. In addition to service and leadership, there are also leisure and spirituality, popularity and niche, and how to reconcile between the relationship between professional and folks, all need to think and re -construct.

Use live broadcast and reward to help music dissemination

Li Xiaoying, director of the Music Communication Teaching and Research Office of the School of Music and Recording Art of Chinese University of China, believes that the rise of the Internet live broadcast platform provides a new carrier and platform for traditional music inheritance and dissemination of traditional music inheritance and communication. The distance between heritage music provides fertile soil for the revival of traditional music in the new period. From this we started to pay more attention to how to rely on the mobile Internet to use the advantages of different media to promote the protection, inheritance, innovation and dissemination of traditional music.

Live and rewarded extended music education space professional musicians should take the initiative to participate

Liang Lingling, an associate professor of the National Music Department of China Conservatory of Music, believes that professional musicians should actively participate in live broadcast activities. In her opinion, the live broadcast room is a combination of "real" and "virtual". "Real" is the piano room and classroom in traditional teaching. "Virtual" is a virtual presentation of modern electronics, information, media, and even multi -disciplines on the basis of entity. Under the normalization of the epidemic prevention and control, the spread of national music in the live broadcast room is also an effective way and measures. The characteristics of the live broadcast room are immersion, interaction, ideas, and intelligence. With the help of VR and intelligent virtual reality, high -tech peripheral culture and The integration of science and technology, from hearing and vision to the recipients and netizens of education, to help and extend the traditional way of teaching.

Folk music live broadcast must be both breadth and depth

Song Xinxin, the Guzheng teacher of the National Music Department of the Chinese Conservatory of Music, talked about a series of challenges faced by Guoshan in the online live environment from a national music performers. He said that the performers must gradually achieve a more suitable live broadcast ability in the continuous reflection. When a certain number of performers participated in a form of network broadcast and carried out collective adjustments, it may be the future performance art aesthetic aesthetics. Changes in the upper and promoting development of development. National music not only needs to be promoted, but also needs to be pushed deeper.

Live and rewarding to help the spread of Guo music. The niche content realizes the popular expression of the Northeast Normal University School of Humanities and Drama and Professor Han Yuting. Essence To get popular development, national music must get the attention of the audience, everyone's interest and support.作为一个欣赏者，大众在面对国乐，它对传统乐器的名称、乐队编制、音乐特点、艺术风格、文化内涵等都是陌生的，当普通观众面对国乐的时候，乐器的技法、 Professional knowledge such as art aesthetics and national music culture may become the psychological obstacles of the audience. Art handling methods and new media expressions such as contemporary pop cultural elements and entertainment elements. Webcast will connect history with modernity, collide with professional collisions with the public, blending behaviors and emotions, inheritance and innovation symbiosis. These new forms and methods highlight the national music art tension, realize the public expression and dissemination of niche content, realize the realization of the public content, realize the popularity of the public, realize the popularity of the public, realize the realization of the public, realize the popularity of the public, realize the popularization of the public, realize the popularization of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularity of the public, realize the popularization of the public, and realize the publicity of the public. The recognition of traditional culture has also realized the creative transformation and development of excellent traditional culture.

Live rewards are the audience's feedback on art production

Sun Hao, an associate researcher at the Ministry of Culture and Tourism, said from the perspective of rural revitalization that when traditional folk music returns to the countryside in the birthplace in the live broadcast, it will help the inheritance and spread of rural culture, and it will also create a rural development. Cultural business cards, at the same time, this business card can empower the economic, cultural, and social development of the countryside. If the previous national music live broadcast still moves the performers to the online, mainly based on personal performance and stage performance, then the future national music live broadcast may return to the native state, return to the countryside, field, return to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life to go to life. Back to culture. During the art performance, enrich cultural connotation and interpretation, make art more infectious, and show artistic connotation. In the future, the development of Minle live broadcast is localization, returning to the country, returning to the scene, and also returning to its semantics. This is the future development trend of Minle live broadcast. Using this folk music live broadcast can promote the revitalization of rural culture

The live broadcast room is becoming a national music "new classroom" reward to inspire practitioners to bring high -quality works

Xi Xiao, director of the Bamboo Flute Research Institute of Shanxi Academy of Arts, started the first Douyin in November 2018. The experience of live broadcasting in the past 4 years has given him an intuitive experience. Most of his live broadcast content is Solving doubts, and basically basic technical exercises, so the significance of this live broadcast is more like teaching, rather than existing as a music admirer, which reflects the overall needs of the audience of the national music live broadcast. As a performance group, he believes that everyone should have a certain professional spirit and mission, spread outstanding art works, and regard the pursuit of art as the primary pursuit, and ask themselves with the responsibilities and mission of artists.

Live and rewarding to help the national music rejuvenate in the new media "new vitality"

Lin Ling, an associate researcher at the China Research Institute of Fudan University and deputy editor -in -chief of the Oriental School, believes that "Internet+" and "Live+National Le" is not a simple addition, but the problem of new and old dialectics. Tradition is not the tradition is not In the old things, but in the new thing, the traditional form will find its own vitality and vitality.

Guoshan assumed the function of inheritance and dissemination of traditional cultural inheritance to a certain extent, but the scale of the live broadcast industry must be paid first. This not only involves music itself, but also affects the development of the national music itself. Get a new life in the route, and more importantly, the practitioners must profit from it. Can the music education industry and the musical instrument industry have continuous performance, audience, resource integration and cultural industry development.

Live broadcast the national music with the public "get along with the day and night"

Shi Zhixuan, an associate professor at the School of Music of Shanxi University, talked about the "Non -Awareness of Guoshan Art in the New Farm" that the new media has closer the distance between the public and the national music, forming a kind of habitual, and it is often aesthetic judgment. A fundamental. Therefore, national music will get along with people again and night, which will bring a new rebirth feeling for national music, which will make people feel beautiful from the heart, which will greatly help the spread and improvement of national music.

Live rewards are the recognition of the audience's value of musicians

Qi Xingfeng Drumry, the director of Douyin Minle and the director of Dongcang Drumle Club, has been for 20 years. He spreads the charm of the world's non -heritage of Xi'an Drumle through the live broadcast room. The reward from the live broadcast room also increased his income. The form of drum music is gradually being accepted by the market, and the value of musicians is also recognized by everyone. The influence of online has also extended to offline. At present, it is the peak tourism season in Xi'an. Their performance is difficult to find. It is in a strong contrast to the formation of almost no one in the previous performance. Foreign friends will also observe on the spot. They also launched a series of research activities that allowed non -heritage to enter the campus. In the teaching methods taught by teachers, children can learn from ancient music to non -heritage culture. It is the national music live broadcast that has made Xi'an drums re -gain vitality and was heard by the audiences of the four seas and seas, so that traditional culture continued to inherit and develop in the trend of the times.

Douyin live broadcast service national music to create the second stage, reward stimulation to inherit the motivation of inheritance

Shi Min, the person in charge of Douyin "Dou with National music" plan, is committed to serving Douyin live broadcast to serve national music and creating a second stage. She said that due to the epidemic, many folk music players began to enter the live broadcast room to find a new stage. According to data, 87%of Mino anchors in 2021 received reward revenue, and the live broadcast room was becoming the second stage for the performers of folk music. In the "DOU has a national music" plan, on the one hand, 134 artists of the Central National Orchestra entered the vibrato, bringing more than 100 live broadcasts and public welfare performances for more than 100 online music concerts and public welfare performances. On the other hand, Douyin Live plans to help performers with at least 1,000 traditional instruments in the next year, and 100 non -genetic inheritors of private music projects will be available. Live and rewarding brings new opportunities for dissemination

Liu Yan, the dean and professor of the Chinese Academy of Music, said in a concluding speech that the live broadcast room and related new formats can be said to innovate the way of spreading music or national music, re -constructing performers and audiences, listeners, and audiences, listeners, and audiences, listeners, and audiences, listeners, and audiences, listeners, and audiences, listeners, and audiences. The role and rights between the audience have broken the boundaries between art and commodities. At the same time, they also closer the relationship between professional and folks, bringing a lot of opportunities to challenge. The live broadcast room and even more new formats have emerged, prompting musicians to get out of the ivory tower, start from the essence of music and cultural traditions, think more about problems, learn more from the people, and promote everyone to think about how to use this information platform as excellent music for excellent music. Cultural inheritance and communication help, how to contemplate the contemporary construction in the context of the new media.

Responsible editor: Zhang Jiayi

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