Lile and Music Shandong ｜ "Shadow Yixiang People Painting Xing Village" social practice research team research results display

The research team of "Yingyi Township, Tibetan Village" in the Architectural Urban Regulations College used the holidays to visit many rural villages, and organized the status quo of the countryside to retain the memory of the countryside and discover the rural art as the end. Based on the different needs of different villages, the team designed IP in the village, relying on the propaganda methods of the village in the new era, and increased the popularity of the village. While retaining beautiful and rural memory, a series of design results were formed. The countryside can also be very tide!

1. IP design

(1) Yellow River Happy River Community IP

IP design inspiration comes from the Yellow River Happy River community. It is set as a little boy and a little girl named Huang Xiaohe and Bai Xiaoyi. The sun is full, and the Yellow River is flowing into the sea. " Huang Xiaohe and Bai Xiaoyi are wearing the traditional costumes of the Yellow River, and holding the Yellow River watermelon produced by the Yellow River streets in their hands. The watermelon produced here is well -known and well -known nationwide. It is because of planting the Yellow River watermelon to become rich and increasing. The stripes like ribbon in the background are the Yellow River, which is "a few" fonts, representing the "Jiuqu Yellow River", which has bred Chinese civilization. It is precisely because of the spirit of self -improvement of the Yellow River that inspires them to create a beautiful and happy life with hard work.

(2) Shibu Village IP

Name: Sheep Xiaozao

Hobbies: singing, beauty bloggers

Personality: calm (except when meeting the grass), generous

Background: A small goat in Shibu Village, because of listening to the neighbor's singing chapters every day, Qiu Xunzi, ears. Now he is the inheritor of Zhangqiuzi, Shibu Village, and is committed to carrying forward the culture of Shibu Village. He roared a bungalow and drank a bowl of Fo Yang soup.

(3) Zhangli Village IP

The IP of Zhangli Village is named Hewazi, which is taken from Bai Juyi's "Pond on the Chi"; The most of the willow green red lotus. "On the occasion of the midsummer, Zhangqiu Baiyun Lake Wetland Wetland 10,000 acres of red lotus blooming is a good place to play. Hewa is wearing a lotus leaf, wearing vest and shorts, sandals, exposing a small belly, and a weed grass in his mouth. It looks very cool and naughty and cute.

(4) Sande Fan Village IP

The design inspiration from the logo is from: Green Water and Qingshan is Jinshan Yinshan. And abstract it to describe the local terrain, landforms and hydrological characteristics. The IP design is based on the three dozen bone essence of the local characteristics of the local characteristics. The player walks on the stick like Tengyun drove the fog, and at the same time integrates the modern Hanfu culture into a considerable inheritance culture.

2. Postcard design

The above is the summary and part of the postcard postcard in Shibu Village

The above is the summary and part of the San Defan Village

Zhangli Village Summary

Longshan Black Pottery Summary

Summary of the Yellow River Happy River Community

Luozhuang Village Summary

Third, landscape sketch design

(1) Zhangli Village, Zhangqiu District, Zhangli Village, Zhangli Village, Baiyunhu Street, Zhangli Village, deeply dig deep into the ecological advantages of Baiyun Lake, use the lake as the media, and use the water to march to vigorously develop the planting industries such as white lotus root and the rural tourism of Baiyunhu. The team designed three landscape sketches in different scenarios with the "Lotus" design prototype.

The first is a traditional Chinese -style cool platform designed with circular lotus leaves as a design prototype. It can provide a place where the elderly and children in the village are restrained. The wooden texture is warm and kind, and the approximate scale will be comfortable. The second is a modern landscape gallery that can be obtained by abstract lotus leaves. Compared to the previous design, this design is larger and can be placed in the middle of the wide square. The third is the hydrophilic device that is designed on the lake with lotus leaf as a circular shape. People can step closer to Baiyun Lake on this platform.

(1) Yellow River Xingfu River Community

The Xinghe River community includes the twenty -one villages that have been relocated, involving nearly 12,000 residents of the Yellow River beach. The blood of the Yellow River poured a simple and kind folk custom. The residents here were born from the Yellow River for generations, which are longer than the Yellow River, and moved here for a better life. The designs of sketch drawn the scene inspiration of the traditional verse "The Water of the Yellow River", with semi -circular arches as the sky, giving the water pattern to the ground, forming a place where the Yellow River water shelter is sheltered, and the memories of the Yellow River are engraved in the hearts of residents.

Conclusion

The IP design facilitates the strong interest of the younger generation for the local countryside and can vividly show the local culture. The best way to inherit the traditional culture is to let it return to our daily life, so the IP image is incorporated into emoticons, postcards, water cups, canvas bags, fans, and mobile phone cases. Publicize the countryside, wake up the sense of identity in hometown, and give birth to tourism resources. Why not? Social practice and study travel have brought us a lot of gains, and we also look forward to bringing practical changes to each village.

Practice person: Social Practice Survey Team, "Yingyi Township, Painting Xingcun Village" in the Construction Urban Rail School of Shandong University

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