There is a real kung fu, but can't make a short video?Paper media must have ignored these 5 points

Author: Zhang Jun

Source: Urban Party News Research

Do not exaggerate the gap, to magnify the advantage.

Short -venue video, the housekeeping of the newspaper with text should be stable, but it is not adopted, crossing the border, crossing the hills, and transforming endogenous genes into a new advantage on the new media track.

Why the newspaper occupies the mainstream seat in the short video air outlet, the five advantages must release energy and get traffic.

The main author becomes anchor. The main author of the newspaper is often there, and the anchor is not common, and the influential anchor is even more unpredictable. The reporter and commentators of the newspaper are a good hand, but they are not good at "playing" on the screen media. In fact, from the perspective of content, the underlying logic of anchor and the main writer should be the same, that is, the ability to set the topic and the ideological expression.

A reporter from the New People's Evening News named Yan Qiuqiu wrote a literary talent in the golden age of the newspaper and was passionate. At the moment, he brushed into an Internet celebrity on the short video platform.

In early July, he sorted out 7 details about the status quo of "the epidemic", and finally said: "As a common people, they calm down, do not add chaos, let themselves bless themselves, and give the future to the future." For a few minutes, the video recording the background is simple, but the content is not simple; the video time is not long, but the meaning is deep. The high -energy communication is really four or two pounds in mainstream guidance. It can be seen that it is important to cultivate your own title and anchor to become "amphibious stars".

Article writing. Although the short video speaks with images, copywriting is still the core expression of content. In just a few minutes, only a few words are needed, but it is very key to get that of that news and empathy.

There is also the title of the title. Is the text only the legend? These reporters who are familiar to text should have a good ability and foundation for control, but after all If the cognition is in place, the newspaper product can naturally make a higher judgment compared to similar products.

The layout is covered. The layout of the newspaper is a comprehensive review question and visual aesthetics that integrates text content, group arrangement, and art editing.

The beauty editor is an organic composition of newspapers, but non -core, and in the production of short videos, the US editor rushes to the forefront. The cover is the facade of the video. Whether there is impact, whether it can hit the soul acupoint at once, the design is very particular, and the art editing of art, guiding, and training well is very useful.

Products finished category. Newspaper not only published news, but also a rare multi -variety of readings, and the content of short videos produced by the newspaper is relatively single. However, we went to brushing short videos on the online platform, which are all diverse. The content is extremely rich. I feel that life is very interesting and life is very enlightened.

In this sense, the literary quality, character interviews, popular science knowledge, cultural history, etc. published in newspapers, these treasures can be transformed into short videos, becoming a popular video chemical category, so as to integrate and spread.

One -way two -way. At the end of each short video of Yan Qiuqiu, there is an iconic sentence: "Fans, what do you think?" This is what we often call the online mass line.

The editor of the newspaper has strong political judgment and understanding, writing expression, and communication. You can set up a message of editing positions in the comments comment area, strengthen control, reasonable guidance, and reflect sincere emotion and smart wisdom in the interaction. "Realize video socialization.

Plum blossoms are better than incense, and peach blossoms are better than color. In the new format of digital media, the newspaper must have both determination and accurate effort.

Original title: "Short -venue videos, the newspaper hidden five advantages"

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