2022 Property Forum 丨 How to empower the property industry in the Yuan universe?Professor Zhang Ying of Sichuan Normal University sharing themes

On the afternoon of August 25th, the 5th Western China (Chengdu) Innovation Property Summit Forum and the selection of Sichuan Excellent Property Service Enterprises were grandly held in Chengdu. The theme of this forum is "Breaking the Border · Zhiqi Future". It comes from the leadership of politics, business, and academic circles to focus on smart properties and narrate the innovation and development of the industry.

In recent years, with the process of urbanization, the property management industry has ushered in a period of high -speed development, the widespread application of smart facilities and the innovation of management services, which has continuously enriched the service format of the property industry and continued to grow. The management industry has carried out a new revolution to advance to higher standards.

With the fire of the concept of the Yuan universe and the rapid development of 5G technology, what kind of spark will the property+Yuan universe burst? This forum, from the Associate Professor and Master of Master of the School of Film and Television and Media of Sichuan Normal University. A dry goods shared.

Zhang Ying introduced the six characteristics of the Yuan universe: First, it exists forever, and it will not stop nor the restrictions of the space; the second is real -time, which can maintain real -time and synchronization with the real world; Creativity, the content of the virtual world can be created by any individual; the fourth is compatibility; the fifth is linkability, which can be switched in the Yuan universe and the real world at any time; the sixth is that it also has its own economic attributes, such as it has its own own, such as it has its own own Currency.

Zhang Yan believes that the Yuan universe and property are complementary. They all have some similar characteristics, such as virtuality and openness, that is, each owner can enter. At the same time, each owner is equal in the Yuan universe. The fourth is interaction. The owner and the property can better interact in the Yuan universe. It is very convenient after the Yuan universe. The owner does not leave home. It is involved in property management at any time, anytime, anywhere, and also enables the property service company to expand the business field that traditional property services cannot reach.

When talking about the "Innovation Model of Yuan Universe+Property", Zhang Ying conducted an in -depth analysis from the three major aspects of management, service, and business. The first is the management model based on the information system. Zhang Yan said that the property management at this stage basically belongs to the property labor dense type to meet the needs of the owner, and now it has gradually upgraded to become more intelligent, automated, precise, and standardized.

Here, Professor Zhang put forward a preliminary idea. In the future, data analysis is performed through the behavior preferences of the owner, and the real needs feedback from the actual behavior will make a dynamic adjustment plan and responding strategy in time, thereby greatly reducing the traditional service model The owners who are lagging behind, low efficiency and other issues are dissatisfied.

Second, based on the service model of virtual platforms, the owner virtual platforms such as mobile clients, property management APPs, community service platforms, etc., integrate community resources, extend the property service chain, such as vehicle maintenance, housing rental and sale, housekeeping cleaning, receiving and sending express delivery express delivery , Building decoration, child care, appointment registration, admission consultation, etc. This is the content of the property that can be expanded, not only limited to housing -related fields.

The third is the business model based on O2O. It is about to combine offline business and the Internet to make the Internet a platform for offline transactions. Property companies can attract the surrounding business districts by setting up a virtual e -commerce platform to achieve the owner's sufficient foot sufficient foot sufficient football. You can find the location of the store where the goods are located through the platform anytime, anywhere. At the same time, the property company can also charge a certain cost of merchants through the platform, or collect profit sharing from the commodity and service providers to achieve a win -win situation for serving the owner.

Cover Journalist Jing Jiayi

- END -