Innovate the public archeological model to achieve a win -win development of cultural tourism

Innovative "public archeological model" is not only conducive to improving public cultural literacy, but also to better protect the precious cultural heritage, which is conducive to further building a cultural city and promoting the full flowering of urban tourism in the city.

According to reports, recently, Chen Mingjie, secretary of the party group and director of the Beijing Municipal Bureau of Cultural Relics, disclosed when the "Citizen Dialogue · Proposal to handle a face -to -face" program revealed that it will immediately go to the Beijing public archeological season. This year's Beijing public archeological season will recruit a group of families publicly to the society and follow archeologists to archeological. The Beijing Municipal Bureau of Cultural Relics will conduct basic knowledge training on families participating in the event in advance. At the same time, more families and elementary and middle school students are welcome to go directly to the Liuli River site.

As early as 1950, archeologist Su Bingqi put forward the view that "archeology is the cause of the people", which may be the beginning of the concept of "public archeology". In recent years, Culture Bohe has continued to heat up and repeatedly settled in hot search. From the "Liangzhu Site Heat" to "Sanxingdui New", archeological work is no longer calm and calm away from the public. Instead, it is out of Shuzhai and a professional "ivory tower", which closes the distance between professional archeology and ordinary public. The public is no longer just bystanders discovered by archeology, and experts also have a dual identity of professional guide and cultural communication.

In the process of cultivating the sense of publicity, the affinity of traditional culture infected the public through live broadcast and "cloud archeology" and other times. The exploration of the spread of stories, fashion, and ritualization improves the fun of archeology.

After pulling closer to the public, how to allow the public to better participate in archeology, instead of just talking about a new discovery of sensation, it also needs to be popularized in archeological knowledge and cultural relics knowledge, thereby enhancing public cultural literacy and making them consciously consciously Protect the precious cultural heritage of the ground.

As Shan Yixiang, the sixth dean of the Palace Museum, said: "Because the people are the creators, users and guardians of the cultural heritage, and the real owner of the cultural heritage. Only every ordinary people can protect themselves. Cultural heritage, cultural heritage can be safe and dignified. "

Compared with the first Beijing public archeological season in 2021, the "2+6+N" activity system is used. This year's Beijing archeological season activity coverage is much larger than last year. Urban micro -archeology, which coincides with Shanghai's approach.

In July of this year, Shanghai issued a solicitation order to citizens to invite citizens and tourists to participate in the "Top Ten New Discovery of Haipai City Archeology". Each building, every road, every small shop, and every cinema, museum, and art museums that carry the Shanghai cultural imprint can become the object of public archeology. The public who has lived in the streets who have lived in the local area for many years walked the streets, went deep into the hidden corner of the city, touched the historical texture of the street, and decoded the cultural genes of the city.

"Internet celebrities" are gradually being replaced by "personality", and "punching" is being replaced by "archeology". In addition to the "aboriginal people" who tell stories, tourists who listen to stories and stories are also becoming a participant in urban archeology, which will undoubtedly drive tourism consumption in the entire city.

In recent years, with the continuous expansion of the tourism market, the tourism consumption structure has also upgraded in the direction of personalization and quality. From "here to a tour" to more attention, from patchwork into a group to free choice group friends ... the needs of tourists are more detailed and more diverse.

Consumer research reports issued by relevant survey institutions believes that compared with the past few years, the consumption model of Chinese tourists has changed significantly, presenting four major characteristics: exploration, pleasure, opening, and unique. The report emphasizes that Chinese tourists are more and more enthusiastic about understanding the local culture, and they are willing to spend more to get more high -quality experience.

From this point of view, innovating the "public archeological model" is not only conducive to improving public cultural literacy, but also to better protect the precious cultural heritage, which is conducive to further building cultural cities and promoting the full flowering of urban tourism. This is undoubtedly a one Win -winning measures. (Author: Ding Shenyi; Editor: Song Yuqiu)

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