Digitalized farmhouse book house to let the book incense reach Wanjia

Recently, the "Fourteenth Five -Year" cultural development plan was issued at the national level, which clearly required the promotion of the digital construction of farm bookstores. The arrival of the digital era has brought tremendous changes to the farmer's bookstores, and also injecting new development vitality into the innovation of farm bookstores. Related data show that in 2021, the Internet penetration rate of the Internet in rural areas in my country was 57.6%, and the reading rate of rural residents was 50.0%. As my country's rural digital infrastructure is increasingly improved, rural digital reading conditions have improved significantly, and the demand for digital reading of farmers has continued to rise.

The farm book house plays an important role in promoting the construction of rural civilization, but it must also be seen that some farm book houses have fallen into an embarrassing situation in the "door court". Some "farm flavors" are insufficient, and there are very few books such as agricultural knowledge and agricultural technical guidance; some reconstruct light pipes have low usage rates, and they have not fully exerted their ideal service efficiency. Digital construction is an effective path to seize opportunities to deal with challenges. Activate the farm bookstore with digitalization and grasp the opportunity to update the concept. The following points are worthy of attention.

Upgrade with high -quality reading drive content. Compared with the traditional farm bookstore, the content of the digital farmhouse is more abundant, and it can continue to provide various information and information for the audience through the digital management platform. To this end, it is necessary to combine the level of rural economic and social and cultural development, and root the reading habits and interests of farmers to achieve civilian content; pull the distance between the book house and the farmers, and improve the enthusiasm and initiative of farmers' entry and learning. In particular, it is necessary to formulate the best solution that can meet the individual needs of farmers, and achieve the effect of reading, reading, and obtaining reading. At the same time, the official account can be opened on multiple new media platforms to form a communication matrix to continuously expand its influence with orderly and stable high -quality resource output.

Upgrade with comprehensive management and empowerment energy effects. Digital management can greatly improve the management efficiency of farm bookstores, and it is necessary to promote the upgrading of digital management centered on managers. Can be upgraded by digital bookstore models, set up digital libraries and electronic reading rooms for farmhouses, and use graphic, audio, video as a carrier to meet the knowledge needs of the elderly and left -behind children. Managers should strengthen digital awareness, and gradually realize one -click information query and palm self -help borrowing in the functions of information presentation. At the same time, the digital information security valve should be controlled to strengthen the management and use of personal information and data of rural residents, and improve the security level of user information databases.

Benefiting from many measures to benefit farmers to lead the service upgrade. Taking the farmer's bookstore into a new era of farmers' entrepreneurship and innovation base and characteristic rural development platform is the general direction of the future development of farmhouse bookstores. Strive to provide online and offline agricultural technical exchange channels, carry out entrepreneurial and innovative exchange activities, reach a talent training and transportation agreement with local agricultural institutions and enterprises, and guide local farmers and return farmers to actively entrepreneurship and self -improvement. By making good use of the "Internet+Rural Industry" model, actively tap the "spokesperson" that helps rural development, so that the farm bookstores will become a bridge connecting the high -quality rural industry and the outside world. With the help of "digital people" technology such as virtual salespersons, to create a new model of cultural services, and convenient villagers can obtain exclusive digital services.

In short, seize the use of digital opportunities, comprehensively strengthen the construction of digital farmhouse book houses, respect the actual needs and reading habits of farmers, can the farmer's book house be rejuvenated, truly help farmers' digital literacy and knowledge skills, become the "" Smart gas station ".

(Author: Hou Jinliang, a researcher at Chongqing Daily Newspaper Group Branch Center, Chongqing Daily Newspaper Group Branch Center of Chongqing Chinese Characteristics System Research Center)

- END -