Museum on the screen: Wenbo can also surpass time and space

Recently, the construction of the Digital Culture and Art Museum of Central Radio and Television, the "Yangbo" digital platform construction, was officially launched. The platform will use VR/AR virtual technology, naked eye 3D and other means to build a digital culture and art museum system, so that national cultural resources are vividly presented to the fingertips and eyes of hundreds of millions of audiences.

With the iteration of Internet technology, the closed museum and current restrictions under the impact of the epidemic, the integration and innovation of art and technology has become an important way for many museums to provide cultural products and services. At present, "culture and art+digital/film and television" makes Wenbo resources more "alive, bright, passed on", and presents a series of new features.

During the epidemic, cultural and cultural institutions such as the Palace Museum and Sanxingdui sites have successively opened the "cloud viewing exhibition" model. In July of this year, the National Museum of China and 33 Museums in the world held the "Global Museum Collection Display Online Relay". Nearly 150 world -class collections have attracted more than 2 million netizens to watch the technology of "8K display+5G live broadcast+AR immersion" technology. Essence

As the public has become more and more recognized by the spread of cloud display, cloud live broadcast, and cloud explanation, the museum can further improve quality and efficiency through "cloud communication". The key is the following aspects: First, whether the collection exhibits can achieve comprehensive, accurate and high -quality digital processing to break the time and space restrictions of the exhibition; second, whether the online exhibition has sufficient creative support to create high Cognitive and strong cultural brands and hot activities; third, whether traditional digital collection can be in line with the Internet, big data and artificial intelligence technology, and in terms of knowledge acquisition and on -demand communication, personalized customization and interactive experience, etc. further.

At the same time, the digital construction of the museum should be alert to the view of "coming and going" and "only traffic". Cultural inclusiveness requires "roses of time" and the concept of sharing. Take the Dunhuang Tibetan Scriptures, which are known as one of the most important archeological discovery of the 20th century as an example. Due to historical reasons, more than 70,000 literature and cultural relics are now hidden in dozens of collections in China, Britain, France and other countries. , Always lack a complete joint directory. In 2012, the National Social Science Foundation's major project "The Construction of Dunhuang Return Book Database" was established, hoping to realize the digital return of Dunhuang cultural relics from all over the world. Ten years of grinding a sword, the "Dunhuang Shi Shu Database" was launched on August 19, and has become an important platform for the global academic circles to share the complete Dunhuang testament data.

If it is said that digitalization can make the audience closer to the collection exhibits more conveniently through technological innovation; film and television uses narrative strategies to allow the public to better understand the story and spirit behind the exhibits. Recently, the Central Radio and Television Terminal launched a large -scale documentary "Rong Baozhai", which exhibited the inheritance and development, heritage and confidence of the 350 -year -old name of China. Through the exquisite images brought by advanced audiovisual technology, Mi Yan, Wen Zhengming, "Eight Great Mountains", Qi Baishi, Zhang Daqian, Li Keran and other famous arts have achieved "ultra -high -definition same frames" over a few centuries, allowing the audience to call directly Ready.

Of course, the famous treasures hidden in the "National Gallery" and "Palace Museum" are very ornamental, but the show is more important to show that a generation of Rongbaozhai people in the vicissitudes of more than three centuries. Ben, adhere to the original intention, how to spread the fire and promote excellent traditional culture. This is not only a retrospective old shop in history, but also the root and path of our cultural self -confidence, cultural consciousness. The famous art critic Dana listed race, times, and environment as three important factors that affect art in the book "Art Philosophy". The national influence of art and art also reflects the nation. Behind the standing of Rongbaozhai's cultural brand, it contains the charm of the excellent traditional culture of China, and it also shows the vigorous vitality of the Chinese aesthetic system.

Culture is running away from the country, and the culture is strong. Entering the new era, numbers and images help the development of Wenbo's cause, which is the general trend of cultural prosperity and inclusive knowledge. Earlier, the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" was issued at the national level, and it was clear that at the end of the "Fourteenth Five -Year Plan" period, the cultural digital infrastructure and service platform were basically built. The results are shared by the whole people. At that time, what kind of resonance will the boutique coming from the history of the historical models will be with each ordinary person? It will end, and the future can be expected.

(Author: Lu Fan, deputy director of Peking University Television Research Center)

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