The first batch of Zhejiang donated 10 key anime IPs to use 26 counties in the mountains

Jiangnan Tourism Media on June 18 Hangzhou Electric (reporter Chen Chong correspondent Yu Qinghuan Jiangnan) On June 17, the theme of "Anime integration, co -construction and rich" as the theme, sponsored by the Zhejiang Provincial Department of Culture and Tourism, Zhejiang Animation Industry The "Zhejiang Animation Enterprise Characteristics IP Project Promotional Conference" hosted by the Society was held in Hangzhou. The first batch of Zhejiang donated 10 key animation IPs to 26 counties in mountainous areas.

Xu Peng, a member of the Party Group, Deputy Director and First -level Inspector of the Department of Culture and Tourism of the Zhejiang Provincial Department of Culture and Tourism, and Yang Liping, chairman of the Zhejiang Animation Industry Society, attended the meeting. Harmonies, authorized enterprises, and association representatives attended the meeting.

Xu Peng said at the meeting that the cultural industry is one of the eight trillion industries in Zhejiang Province. As one of the emerging cultural industries, the animation industry has developed rapidly. It is hoped that the province's animation enterprises in the province will actively respond, take the initiative to change, break through the traditional industry development thinking, actively explore the new path of creative transformation and innovative development of Zhejiang's animation industry, adhere to the cultural attributes of the animation industry, accelerate the digital transformation, promote the animation industry and the animation industry and The integration and development of related industries has made due contributions to the province's high -quality development and construction common prosperity demonstration zone.

Yang Liping said that last year, the number and quality of television cartoons in Zhejiang Province went hand in hand, maintaining a leading position in the country. A total of 45 TV cartoons were produced for more than 13,000 minutes. The animation industry is gradually entering the new stage of development with IP as the core. With this as the core, it opens upstream and downstream of the animation industry chain to innovate and develop new formats in the animation industry. Anime enterprises must also actively fulfill social responsibility, use their own advantages, take the initiative, bravely assume heavy responsibilities, help make up for shortcomings, strong weaknesses, support 26 mountains and counties leapfrog the high -quality development, build and rich together, and further help rural revitalization.

At the meeting, the Zhejiang Animation Industry Society released the "Anime IP to help 26 mountains and counties leapfrog the high -quality development initiative" to the province's animation enterprises at the meeting. To the fields and mountainous areas; in the development of the cultural industry, we must promote resource sharing and work together; use anime IP to support county economic development and support rural cultural construction. Ten key anime IPs from Zhongnan Cartoon, Ruohong Culture, and Flouzheng are also the first batch of donated anime IPs. They are donated to 26 counties in mountainous areas to support the development of local manufacturing, cultural and creative tourism industry.

The conference promoted 20 special IPs from 15 animation companies in the province. Professor Pan Jian, Zhejiang University, Wu Xionghui, vice chairman of Zhejiang toys, pregnant infant and children's supplies associations, and founder and senior consultant Xiang Mengjing, founder and senior consultant of Hangzhou Xin Gengmei Management Consulting Co., Ltd. Value and other aspects are given comments. Each authorized intention of enterprises, derivative products, and cultural and creative tourism -related enterprises can participate in the interaction on the spot or live broadcast live.

It is reported that according to incomplete statistics, during the conference, more than 1.3 million people participated in online and offline live interaction. The on -site pheasant rainbow, Tianyan, Lebiyou, Xinghe Supreme, Xianfeng Sword Rain, Junior Master, Bai Suzhen, Fu Xing Gao Zhaozhu Xiaoba, Tea Xiaoxian Man's Travel Notes, Peach Blossom Cat and Donghai Fish, Fantasy Crystal, and other 10 IPs reached an authorized intention, reaching 23 intent projects, involving an amount of over 100 million yuan.

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