High -end national tide shines cultural self -confidence, tell the story of Chinese

Lisan the summer clouds, the cool wind rises. On August 23, at the summer, the high -end sports and leisure clothing brand Biyin Lefen joined hands with the non -heritage Su Xiu successor Zhang Xue to perform a unique high -end national tide fashion show for everyone!

Su Xiu is the first of the four famous embroidery in China, and it is also the first traditional technique of being included in the national intangible cultural heritage list. And Biyin Lefen, in the 19th year of deep cultivation of golf costumes, is not only a partner, big brand brand, and domestic high -end sportswear leading brand in China. Since 2020, Biyin Lefen's group of top national tide IP -the Palace Palace Culture has jointly created high -end national tide clothing and launched a joint series. This season, Biyin Lefen is a master Zhang Xue, who is the inheritor of the non -heritage Su Xiu.

It is reported that, due to the inheritance and development of traditional Chinese culture, the original intention of the development of the twelve years of the twelve years of the twelve years of the inheritance of Binlefen and the inheritance of the non -heritage Su Xiu. Each year, the two parties will select the collection of cultural relics in the Palace Museum as the design inspiration, and create the work with Su Xiu skills. At the same time, different craftsmanship and fabrics are used to make clothes. "". Twelve symbolizes sacred and eternal, is a number that is biased towards recycling. There are twelve earthly branches in ancient China, and the zodiac signs, which are important parts of Chinese culture. Twelve years of strategic cooperation is also worth everyone's expectations.

On the day of the event, many national tide culture enthusiasts came here, and at the same time, they also attracted the attention of many fashionistas. Inheriting the original intention of the national classics and paying tribute to the aesthetics of the oriental aesthetics, we jointly create a high -end national tide product with deep cultural heritage and highlighting the traditional skills of Su Xiu.

At the same time, the special embroidery of the Tiger and Rabbit year made by Zhang Xue, a "Gusu embroidery", and the Year of the Rabbit- "Tiger Tiger Blessing" and "Yutu Chaoyuan" for the first time. Design costumes are even more in the form of unique fashion shows, making the audience shock! "Culture is the foundation of a nation. We hope that more people can understand and fall in love with traditional Chinese culture. What we are doing is to continue to accompany the times and strive to make traditional culture appear on the international stage." Say.

Chinese culture is the "root" and "soul" of the Chinese nation. The cultivation of Chinese children in the past generation has cultivated and developed unique and profound Chinese culture, and provided strong spiritual support for the Chinese nation to overcome difficulties and endlessly. Culture is the spiritual pulse of the nation. How to adhere to the transformation and innovative development of Chinese culture, continuously enhance the vitality and influence of Chinese culture, and create a new glory of Chinese culture. It is also the responsibility and mission of contemporary Chinese enterprises. Chinese companies have obligations to promote Chinese culture, and they are more obliged to inherit and develop with innovative inheritance, so that more young people pay attention to Chinese culture and love Chinese culture.

Biyin Lefen has deeply cultivated the fertile soil of traditional culture, and the brand once again drives the development of brand development through cultural self -confidence. The more national, the more the world's. Only the Chinese culture has a strong backing, and the development of the brand has a strong backing, and the Chinese brand has the confidence to show the world as its brand as a big country and the charm of confidence in the big country.

Throughout the current clothing market, "national tide" and "sports tide" are both challenges and opportunities for sports clothing brands. In the fierce market environment, Biyin Lefen firmly cooperates with traditional culture such as the Palace Court Culture and the non -heritage Soviet embroidery. The sub -tracks create a differentiation of the brand and further consolidate the brand moat.

The brand building is a marathon. Building brand self -confidence with cultural self -confidence not only conveys its own value proposition, but also inherits and promotes traditional culture. Just as the theme of the event "Splendid China", the splendor of Chinese culture is inseparable from people's cultivation and inheritance, and it is inseparable from the promotion and development of Chinese enterprises and brands.

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