In the fourth season, "Duoduo Reading Month" officially launched on August 24th, "Reading for you" public welfare operations continued to cross the mountains and sea

At the end of midsummer, the golden autumn began. On August 24th, a large -scale knowledge inclusive action "Duoduo Reading Month" launched by the new e -commerce platform Followed on the fourth quarter was officially launched.

The fourth season of "Duoduo Reading Month" is still one month. Through the method of online and offline three -dimensional linkage, we will jointly promote more than 1,200 classic works and set up special event pages to read hundreds of 100 million yuan. Fund superimposed 10 billion subsidy channels, focus Banner positions, home pop -up window promotion and other key resources, subsidize 6 million genuine classic hot -selling books, promote high -quality works of well -known writers and "public voice creator programs", update the digital reading hall, update the digital reading museum, Published the "Many Reading Monthly Rankings" and continued to promote the "reading for you" public welfare donation operations, etc., and effectively fulfill the concept of inclusiveness in knowledge, and further promote "cheap books, all the people's reading".

▲ From August 24th, search for "Duoduo Reading Month" to search for the special event page.

100 million yuan reading fund, more than 1,200 classic works, 6 million volumes of inventory, hundreds of mainstream publishing houses, and the continuous "reading for you" public welfare donation operation, which constitutes the key elements of the "Duoduo Reading Month" this season. "Since the first season of reading in April 2021, we have been continuously optimizing the product experience, and invested more resources to bring more genuine, classic and cheap high -quality good books to platform consumers. Active feedback is the motivation for us to insist on doing this. "The person in charge of the project" Reading Month "said.

More classic books and more high -quality book brands

For more than a year since its establishment, the "Duoduo Reading Month" project team is committed to optimizing the consumer experience and has carried out several product upgrades. In the fourth quarter, the reading month continued to iterate and innovated on the basis of the first three quarters. Subsidies, expand the scope of high -quality book subsidies, subsidize more genuine classic high -quality books, and unite more domestic authoritative publishing houses, book publishing companies and high -quality book brands. From August 24th to September 24th, search for "Duoduo Reading Month" in the Pinduoduo APP and enter the special event page to snap up the genuine classic good book.

"Continue to do one thing and get strength in it as the motivation to continue to move forward." It is understood that more mainstream publishers have joined the fourth season of "Duo Duo Reading Month" activity. This season, the event with the People's Literature Publishing House, the Commercial Press, the Shanghai Century Publishing Group, the CITIC Publishing House, the Writer Press, the Chunfeng Literature and Art Publishing House, the Translation Lin Publishing House, Chongqing Publishing Group and other mainstream publishing houses, the ideal country, the new classic, the new classic , Guatai, Bo Ji Tianji, Houlang, Zhanlu, Readers and other high -quality book brands set up online zones, and increased by another 1 million copies on the basis of the official subsidy of 5 million genuine classic books in the third quarter.

▲ The "Super Subsidy Area" floor includes more than a hundred high -quality classic books, and the official efforts can be visible to "more affordable".

The relevant person in charge of the Commercial Press said that in the context of Shuxiang Society, the publishing house and the platform, as the producer and communicator of the knowledge, should promote high -quality publications to readers. In the first three seasons, in the first three seasons, the museum's high -quality cultural and historical and social science products such as "Chinese Translation World Academic Dispost", "National History Outline" and "Discovery Journey" have been favored by a large number of readers. In the fourth season of reading, the joint activities of the Business Press have launched more high -quality classic books, such as "Chinese Bulletin Political Research", "Independent Thinking: Critical Thinking in Daily Life", "Street Corner Society: a Italian poor area "Social Structure", etc., "I hope more readers read more and fall in love with reading."

After the joint activities of the "Duoduo Reading Month" in the first three seasons, as of press time, the books of the official flagship stores of mainstream publishing houses such as the Commercial Press, Shanghai Century Publishing Group, and People's Literature Publishing House have exceeded 100,000 Many publishers have quickly accumulated tens of thousands of store fans. The person in charge of the "Duoduo Reading Month" said that through the "Duoduo Reading Month" activity, more authoritative publishers officials have entered the number of official flags and accelerated their development, consumer participation increased, and "knowledge inclusive" accelerated its landing. This season's event will also enhance the sense of participation and gain of publishing houses and book publishing companies through the joint area and key promotion of high -quality book brands in the publisher.

▲ The high -quality book of the reading month this season exceeds 1,200 books. The picture shows some new books of this season and the classic book of well -known writers at home and abroad.

It is understood that the high -quality books of the reading month this season exceed 1,200 books, and the senior editors of Duoduo Book Group were selected from the tens of thousands of books from hundreds of publishers and high -quality book brands, including this season's new book this season , Classic Bibliography at home and abroad, as well as the Nobel Prize in Literature, Mao Dun Literature Award, Lu Xun Literature Award, and authoritative listing list.

Oracle clusters such as "The Andes' Life and Death" from the Social Science Literature Publishing House, the "Gilgamesh Epic" in the business printing library, the "Ying Ren's Rebellion" series of the "Ren Ren" : A Northern Wei Palace Madam and her era "" Hi: A Qin Public and His World ", and Austrian writer Zwweg's" Yesterday's World ", French writer Albert Garu" Sister myth ", Indian writer Su Catu Meeta's "Mumbai: Desire Jungle", Malaysian contemporary Chinese writer Li Zishu's "Vulgar Land" and Chinese writer Sun Ganlu's new work "Thousands of Rivers and Mountains", Cheng Yongxin's "If You first see it" The plan "Mai's" Sea of ​​Life "and Liu Zichao's" Before the Midnight ", etc., are all included.据了解，在第三季读书月基础上，本季活动创新迭代了“数字阅读馆”，引入拼多多百亿补贴频道的数字产品，例如iPad、平板电脑、Kindle、电纸书、早教机、 Translation pens (dictionary pens), reader, electronic words card, etc.

In terms of product optimization, in the fourth quarter of "Duoduo Reading Month", in view of the previous consumer buying phenomenon, optimizing consumer experience, setting up a dynamic monitoring model of book inventory and GMV traffic, vigorously promoting the C2M model, and opening the green channel with relevant publishers. For predictable best -selling books, book inventory in advance, and dispatch them in real time according to the sales situation and emergency printing, to the greatest extent to reduce the emergence of seconds and sell out, so that the affordable reading and more fun can be more consumers. Get widely obtained.

The data shows that in the "Duoduo Reading Month" activity in the previous season, 35.8%of the orders purchased more than 5 books, and compared with the data of adult national reading paper in 2021 published by the China Press and Publication Research Institute. It can be described as "a book that has been hoarded for a year."

Cross the mountains to read for you

Together with Pinduoduo's large -scale knowledge and inclusive operation, "Duoduo Reading Month", as well as the "Voice Creator Program" dedicated to helping outstanding creators, and "for you Reading "public welfare donation operation.

For more than more than this year, in addition to continuing to pay attention to the humanistic themes of the times and creation, the "Shengsheng Creator Program" also focuses on the construction of social public welfare responsibilities. Well -known writers have participated in the "Reading for You" charity donation operation. Essence

"The ultimate goal of reading is to go through, imagine, and remoral in the book, and become an independent, loving and thoughtful person." In November last year, the writer of the "Voice Creator Plan" walked away and followed. Pinduoduo "read for you" public welfare operation came to Shuanghe Elementary School in Nixintang Township, Hubei, and told the children about their experiences and experiences during writing "Want to Jump in the Fire", and encouraged the children to study hard and get out of the mountains. In the reading month of this season, as a representative of the "voice writer", walking will continue to participate in the "reading for you" charity donation operation, and walk into the most remote mountain primary and secondary schools in China with the project team.

▲ On the eve of June 1st, the "Reading for You" walked into Xiaohe Township, Liuyang, Hunan. In the Xinghe Observatory, which contributed one million yuan to the construction of one million yuan, the children are reading the astronomical books "reading for you". Photo by Wang Wei

During the "Duoduo Reading Month" event in the third quarter of this year, the "Variables 4: Teng Nuo of the Great Power" on the "Variety Creator Plan" of the "Voice Creator Program" became the most concerned about One of the books. In this book, He Fan wrote the unwillingness of ordinary waves in the great era, and was tossing their own wonderful. Even if it was broken by the wave of history, she was still actively living.

At the same time, this hot -selling book is widely used in the recommendation book for "reading for you" charity donation. In June of this year, "Variable 4: Teng Nuo of the Great Power" and more than 6,000 extracurricular books and teaching auxiliary books arrived in Leishan County Ethnic Middle School in the Miao and Dai Autonomous Prefecture of Guizhou, Guizhou Province. In the public welfare class, Li Yan, a young writer who "read for you", shared it with the children, "When you draw nutrients in the classics, it seems to be a larger radius through a origin, and obtained in this way, and obtained here The greater power can make us go to a larger world. "

For more than a year, Pinduoduo "Reading for you" public welfare donation operation continued to enter the most remote plateau, mountains, and villages in China, donated books for children in primary and secondary schools, and invited well -known domestic writers, scholars, and children. We read together. Since the launch of the Yi Autonomous Prefecture in Liangshan, Sichuan Province in April 2021, the footprint of "reading for you" has spread throughout Tibet, Xinjiang, Gansu, Qinghai, Guizhou, Shaanxi, Anhui, Yunnan, Hubei, Jiangxi and other places. The school, as of July 2022, has donated more than 250,000 books.

▲ The footprint of the "Reading for you" the public welfare project team has spread throughout the remote primary and secondary schools of more than ten provinces and autonomous regions, and has donated a total of 250,000 books. Chen Yihang Photo

It is understood that with the continuous improvement of the project model, "reading for you" has formed three characteristics: one is that the project team continues to "really pour in" and strives to enter every most remote primary and secondary school in China; the other is to donate donations;The book list will consult the opinions of the educational and cultural circles, and the point -to -point customization according to the needs of the school. Each donation book list is different; the third is that every time it initiates the "reading for you" public welfare donation, the project team will be launched.The writers and scholars will invite writers and scholars to enter these remote rural schools and set up a reading lesson."We hope to encourage children to" read a lot of books ", because there are always answers 'in reading'." The person in charge of the "Duoduo Reading Month" said that during the fourth season of "Duoduo Reading Month", the opening season coincided with the opening season, "Reading for you" public welfareThe donation operation will continue to enter the primary and secondary schools in remote mountainous areas in Guizhou, Hubei, Henan, Henan, Shaanxi, Inner Mongolia and other places, and continue to practice public welfare reading, so that children can experience the power of reading with everyone.

(Attached 2022 "Duoduo Reading Month" Golden Autumn Book List)

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