[Cultural Industry Weekly] Enjoy the beauty of the good Chen with the IP IP

Xinhua Daily 17th Edition Cultural Industry Weekly Issue 24

Recently, a tide -playing doll in Kunqu costume attracted attention from all parties. The 1,800 "Du Li Niang" puppets were out of seconds as soon as it came to the Tmall flagship store. Not only that, fans have commented under the official WeChat public account of "Rolife Ruo Lai" and the official WeChat public account of the China Kunqu Museum to express their love for this doll. This is a cross -border and integration of Kunqu art, and it is also a dual collision between non -heritage culture and tide art.

"Tour the Garden Dream" Nanci 囡 茜

Kunqu was born in Kunshan, Suzhou during the Jiajing period of the Ming Dynasty. It is known as the "ancestor of a hundred shows". It condenses a variety of traditional culture such as songs and dances, literature, vocal music, and is one of the most dynamic beauty in Chinese history. In order to better protect Kunqu opera, in November 2003, the China Kunqu Museum, located in the Quanjin Club of Pingjiang Road, Ancient City, Suzhou, was officially opened to the public. The museum contains various types of cultural relics and precious historical materials of Kunqu opera and other dramas. It is the only museum that integrates the history, culture and art of Kunqu opera in the country. The inheritance and development of the Kunqu cultural heritage.

If Kunqu is a treasure in traditional Chinese culture, then the blind box hand has become the new favorite of many people at the moment. "Rolife Ruo" as a brand that focuses on IP tide play, IP derivative development and authorization, and its most well -known IP is "NANCI Qian Qian". The expression of bubbles. It also originated from Suzhou. It coincides with the "NANCI" three -year -old anniversary. The hobbies of life are natural "" The feelings of dreams, why not be true "and the character and behavior pursuit coincide. Very high attention. Wang Jinyuan, director of the Cultural and Creative Department of the China Kunqu Museum, told reporters that the design of this NANCI puppet style is based on Du Li Niang's clothing in the Kunqu "Dream of the Garden" as a blueprint. The most noteworthy is the details of the puppet head and face, such as the "top flower" and "flower bubbles" before and after. The design language that conforms to NANCI has re -designed these complicated and exquisite opera plugs. In addition, the essence of the entire character design is that NANCI, who is "Du Li Niang", holds a gold folding fan, is the restoration of the shape of the Kunqu "garden". All these nanci designers' overall accurate and reasonable reshaping of Du Li Niang's characters.

"Tour the Garden Dream" Nanci 囡 茜

This co -branded "Du Li Niang" puppet is available online through "Rolife Come to Tmall Live Room". In addition to the puppet, there will be "NANCI Garden Dream Dream Tibetan". This is also the first Kunquan non -heritage cultural digital collection Let the non -heritage culture closely linked with the current collection trend that young people pay attention to. Xixi (pseudonym) from the first grade of Xianlin Branch of Nanjing Foreign Language School loves to collect various styles of blind box dolls. She told reporters that I like this "Du Li Niang" puppet. "Closure of a small doll", this time the joint costumes made her feel very special. Li Jinying, the head of "Rolife Ruo" brand marketing, told reporters that the biggest feature of "Ruo Lai" is to insist on using Chinese design elements to talk to the world trend and explore the infinite possibilities of light oriental aesthetics. trend. Li Jinying also told reporters that if you have a professional creative team with a collection design, content marketing, IP authorization, media declaration, and platform operations, more than 80%are 90s. It can also better empower products and brands.

"Kunqu Qu" menu

In the past few years, the China Kunqu Museum has made a lot of cross -border cooperation: in 2019, with KFC's union named Kunqu theme restaurant, KFC Suzhou Shilin Road Store is based on the theme of "ruler's case" and uses opera printing elements to create Kunqu literati. Space, the restaurant can be seen everywhere, and the beautiful drama lyrics are visible, and even the menu is designed as the "Kunqu music brand" style; the "more than 13" brand "more than 13" brand "costume money" Hanfu, "except for the popularity of Kunqu culture and nowadays, the current prevailing is prevalent The ancient style of Hanfu's style of "seeking common groundwork" to attract the audience, on the other hand, maximize the differences between the two, and reflect the specific cultural content we want to convey through the difference between the marking, which is the characteristics and specifications of Kunqu costumes. "Wang Jinyuan Say. She told reporters that Kunqu is still a more "niche artistic form" at the moment. The Chinese Kunqu Museum also hopes to gradually cultivate audience aesthetic interest through cross -border cooperation of "attracting attention" and let the audience's immersive experience in cultural communication experience The spontaneous "revelation". In Wang Jinyuan's view, the "cultural transmission" component for the cultural and creative work of the theme of "non -heritage" is more than "cultural inheritance". In particular, a "non -heritage" of a cultural form such as Kunqu opera must pay more attention to returning to the "people" itself. Judging from the previous cooperation experience and achievements of the China Kunqu Museum, the combination of the non -heritage of the non -heritage of Kunqu opera is an inevitable trend. The combination of the cultural industry can not only be regarded as a means of communication activation, but also observed by observation. In the end, the way to pay for the market to inspect the success or not will also become the supervision and debugging of cultural communication behaviors in terms of output efficiency and quality specifications to a certain extent. Cultural Industry Weekly reporter Dai Mingwei

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