Cultural heritage competitiveness in the perspective of reporters' vision

Cultural heritage is the core advantage of a new round of regional competition, and the position of cultural soft power in market competition is becoming increasingly important. If a district, county, and towns and villages, if you occupy a high point of cultural development, you can better master the initiative in fierce domestic and international competition. After Harvard University Professor Joseph Nai proposed "soft power", the world's market competition has raised cultural soft power construction to important elements of formulating strategies. Cultural soft power has become a wrestling field for the market. The operation of Daxing International Airport strengthened the spillover effect of Beijing -Tianjin -Hebei's strong power source, and effectively radiated the vast towns and villages in the surrounding area. The ancient Fenghe River Basin finally ushered in the development of cultural soft power and creating the development of cultural tourism industries. This article summarizes the path of non -heritage cultural transformation and reincarnation through different fields such as interviews, symposiums, telephone lines, and cultural salons. The number of ways of marketization provides forward -looking enlightenment.

The market potential of cultural brands is unlimited. We must always adhere to the road of integration and industrial integration and promotion.

(1) The legendary non -heritage project of Yongding River (Fenghe) is not a simple story. It should be said that it is a cultural collection carried by Phoenix as the mother, with sadness, auspiciousness, nostalgia, music art, etc. The collection of arts and cultural tourism is to refine the wonderful and deep historical elements and excellent cultural resources of the legendary story of the Fenghe River, and finally form a unique cultural brand. Slow work and fine work, the formation of the brand is a process, and must be grinded with the spirit of craftsmen. In this process, we must not only adhere to the collaboration with the cultural undertakings, but also adhere to the integration and promotion of the industry. The ideas that make the abstinence achieve a tiger and snake.

By Zhizhi Zhizhi is a good way to reduce cost operations, write with the capital efficient resource writing, issue questions and ideas, and create a group of Fenghe cultural and art programs with strong cultural colors, enrich the elements of cultural tourism, and promote the brigade. At the same time, cultivate a group of grassroots literary teams, dig a group of local cultural capabilities, and cultivate a number of rural cultural micro -enterprises and studios.

School -land cooperation, through the boat crossing the river, launched a series of research results with the theme of "Shanglin Garden", "Big locust tree", "Fire Phoenix", "Palace Banquet", etc. From the perspective of local chronology to the towns and villages of the Fenghe River Basin Provide historical basis.

According to history, digging resources, and promoting the integration of a group of regional culture, artistic, uniqueness, and uncompromising mobile collections. Collection culture is the "living" fossil of history, which can realize "traffic" and "retention". It is necessary to actively launch the folk, integrated intelligence, concentrated resources, and help new highlands of cultural tourism.

The sound of the book has a poetic soup soup. In the high -end community, boutique homestays, and villages in Daxing District, a batch of book corners of the Yongdinghe (Fenghe) research results are launched. , Visitors have the humanistic scene of book reading ".

The media can be attracted by the media. It is necessary to host a series of related themes to hold related events, exhibitions, performances, poetry and songs as the starting point to create a number of mass cultural service brands, so as to let the inside and outside Beijing Guests understand the cultural elements of Fenghe's non -heritage and increase the exposure through the power of the media.

This requires positive creativity, linkage multi -party, and united enterprises, village committees, and associations with a joint history and culture, combined with non -heritage characteristics to design and customize a batch of characteristic tours lines.

Innovate the vitality, shape the image, and create a group of micro-documentary works with the theme of the legendary non-heritage cultural IP of the Yongding River-Fenghe Legend, expand the exposure and influence of existing IP. Creating a new cultural IP can not only enrich the "purchase" in the cultural tourism industry, but also produce cultural and creative products to achieve the purpose of helping brigades and traveling to the people.

The cultural industry is an emerging industry with creation, innovation and creativity. Guided by the core value of the Yongding River-Fenghe Legend, to the greatest extent to expand the cultural extension, and the originality, integration, and correlation of non-heritage culture.

(2) The establishment of the operation of Daxing International Airport and the establishment of the "four centers" construction goals of Beijing, which is realistic to Daxing, known as the "first eup of the world", especially in Fenghe Basin. thrust. Looking at the highlights of cultural tourism in the town and villages related to Fenghe River in recent years, it has been found that the development of the cultural tourism industry has indeed showed the magnificent scene of "wind and water" over the years. Non -heritage exhibitions, cultural feasts, wonderful events, mass activities, etc., inject fresh cultural connotations into this green and quiet land tourism, coupled with the creation of active cultivation of the boutique homestay industry, the timing of creating the brand is becoming more and more mature. However, the cultural tourism industry is not enough to have dynamic activities, and there must be a long -term guarantee of institutional and mechanisms. This kind of protection is multiple aspects. It includes brand value, cultural innovation, tourism system, structural method, distribution of interests, etc. Many things need to be further studied and must be continuously discussed and supplemented.

Beijing Daxing International Airport has become a new source of motivation for the development of the country, and the rural revitalization strategy and the urban South Action Plan have also ushered in a rare period of development in history. However, in the "Fourteenth Five -Year Plan" overall planning and special planning of Daxing District, it is necessary to investigate carefully to find the era mission carried by the Yongding River Culture Belt, formulate and introduce policies that need to be matched, and refine the methods of cultural construction and cultivation to ensure that to ensure The social influence of the legend of Fenghe and the legend of Yongdinghe pushed away the social influence of the brand, and it was rigorous and pragmatic, and it was accepted by society.

In the process of forming a brand, it is more necessary to actively plan, such as the height of internationalization and the soft power of world culture. Cultural + "" model, etc., need to plant historical and cultural heritage to condense the guests and friends of the four seas, and become a bond to lead the culture of the new country. Create a cultural atmosphere with myths, stories, and historical events as an important element; the decoration of pocket parks, boutique homestays, mobile cultural expo halls and some homestay buildings should also reflect history, reality and future features as much as possible, and increase cultural connotation and sense of weight. Promoting a long -lasting cultural brand requires more work. Between the functional departments of the town and between the village committees, the influence and adsorption power of Fenghe's non -heritage cultural influence and adsorption power are still not enough. The adsorption power of mutual promotion and comprehensive development of cultural tourism has not been formed. Not enough, there is no organic connection with the full -time organization of the construction of Yongding River.

Judging from the current situation, the work that goes out and invited in is still owed. The theoretical vision and highly empirical research lack a large number of scholars and experts. As far as we know, there is a university student who has studied the non -heritage culture of Fenghe in Daxing for decades, and "The eldest son on the bank of the Fenghe River" and "the hometown of the vicissitudes of the Fenghe River" has made the heritage for the "Fenghe Legend" After the great contribution of academic academics, the 500,000 -word academic monographs of the "Shanglinyuan ˙ Nostalgia ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ ˙ 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 了 The academic monograph of Huanghuang is about to be completed. Cultural people like this should not be alone. The district and towns should establish a sustainable development of domestic and foreign experts and scholars' think tank teams (culture, history, politics, economy, finance, etc.) to intervene in the in -depth research of non -heritage culture. Ecological, hostel, and non -heritage culture gathering bands, standing at the height of historical development, and researching and planning cultural dots and layouts.

(3) As a cultural heritage, a brand of Fenghe is not the ultimate goal, but to mention cultural self -confidence and cultural consciousness. The culture of Yongding River (Fenghe) is a aggregate culture. It integrates the source, legends, stories, landscapes, folk songs of various villages along the river, and inherit material and intangible culture. Through display, propaganda, communication, education and other activities, the cultural relics have new cultural connotations and new functions, and the cultural relics "live". For example, in combination with the development of cultural and creative industries, the development of related enterprises, improve the ability to gather and innovate; combined with the construction of characteristic towns, in -depth discovering cultural connotation, and doing a good job of cultural exhibitions and exhibitions.

According to the definition of the Convention on Protecting the Intangible Cultural Heritage by UNESCO, intangible cultural heritage mainly includes oral traditions and expressions, performance art, social customs, etiquette, festivals, knowledge and practice of nature and universe Handicraft skills, etc. As an important carrier for Beijing to communicate with Jinmeng, Fenghe plays an important role in the social, economic, and cultural aspects of Beijing Daxing.

Intangible cultural heritage of Yongding River (Fenghe) includes: folk literature (including folk legends and folk songs, etc.), folk music and dance, food culture, festival customs, folk beliefs, river god belief, place name culture, etc. The power of cultural resources research and integration is far from sufficient, and lack of excavation of the canal culture. It is necessary to make full use of the Daxing District Cultural Heritage Protection Association to absorb multi -field, multi -disciplinary, and multi -level experts and scholars.

(2) Cultural capital is a kind of strong capital, strengthen cultural tourism cooperation and exchanges, actively integrate into the "cultural circle" of Beijing -Tianjin -Hebei, and establish the Beijing -Tianjin -Hebei -Jin -Mongolian Yongding River Tourism Alliance. Cooperation.

(1) The "Culture+" model is a new business card for rural revitalization and a new format for the outing of Gyeonggi. Relying on the spillover effect of the new country and good ecological resources, the Yongding River (Fenghe) Basin has vigorously developed rural tourism and industrial homestays, especially the construction of the Fenghe cultural brand. There are four suggestions.

The first is to use node, traditional cultural anniversary, and historical celebrities to host a characteristic and new cultural tourism festival celebration activities to create new national tourism destinations, including building tourism destinations, building a tourism industry system, integrating tourism ecological resources, etc.; Carry out non -heritage publicity and display activities such as "Shanglinyuan Meeting", "Dahuai Tree Immigration Real Show", "Opera Music Night Music Show", and promote the seeing life of non -heritage seeing things. Focus on the construction of the new country, strengthen the support of the carrier, promote the integration of cultural tourism into the overall situation, serve the overall situation, and make efforts in inheriting and promoting outstanding traditional culture; launching the theme boutique tourist routes such as boutique homestays, leisure agricultural industrial parks. Licensing and extensive participation. Here we must pay attention to the support of policy policy, focus on solving the supporting problems of public products such as the village parking lot, guide system, and beautifying greening, and enhance the overall environment of the village. Respect the natural idyllic scenery, oppose neatly building, and retain the original rural style as much as possible.

The second is to thoroughly tap historical resources, launch better themes and historical stories stage art, let the lively and vivid stories, flesh and bloody spiritual stages, and enter the audience's hearts, and make efforts in the creation of literary and artistic works.

The third is to promote the reform and innovation of the cultural tourism industry, including creating a demonstration base for the establishment of the cultural industry and the integration of the tourism industry, actively promoting the innovation of tourism, and continuous exploration system innovation; the attraction of the tourist spots in all aspects is the exhibition of collections culture. Let the collections live and tell the story of Fenghe; focus on the goal of "living" and "fire" around the green and low -carbon ecology, and strive to create a group of cultural industries gathering points and cultural industry demonstration sites to promote the employment of the masses, better serve the countryside Revitalize, make efforts to improve quality and efficiency; strengthen cultural tourism cooperation and exchanges. Actively integrate into the "circle of friends" of Beijing -Tianjin -Hebei, and build the "Dafeng River Group" to establish the Beijing -Tianjin -Hebei -Jin Mengding River Tourism Alliance to carry out pragmatic cooperation in cultural interoperability, industrial complementarity, brand mutual molding, and mechanism mutual promotion. The fourth is to improve the cultural tourism public service system, including improving smart cultural tourism levels, enriching public cultural supply, strengthening the construction of tourism service facilities, etc., launches characteristic cultural tourism brands, enhances cultural tourism public services level to achieve "online+offline" Interactive display, traditional media and emerging media integration and communication have created a good atmosphere of mass cultural activity.

(2) In the context of the acceleration of the construction of the Yongdinghe Cultural Belt in Xishan in Beijing, how to inject more cultural highlights, create cultural brands, and solidly promote the integration of cultural tourism, city, and urban and rural areas. A forward -looking concept of cultural topics.

"The wind rises in Daxing." When the municipal party secretary Cai Qi was inspected Daxing in 2020, he put forward requirements and high hopes for Daxing. At the new historical and important turning point stage, what should be shoulder will be the development level of villages and towns in advanced urban areas in the shoulder, showing the historical task of the Yongding River's cultural development strategy.

The "legend" of the Yongding River (Fenghe), as a collection of systemic cultural stories, is a cultural proposition associated with the court of "Five Dynasties", Yuanzhang, and Police in the "Five Dynasties" of Liao, Jin, Yuan and Qing Dynasties. From the perspective of the connotation of the brand, it is at least to meet the five standards of cultural brands. That is, cultural brands can reflect the geographical characteristics of the region; can lead the historical and cultural development of the region; have a reputation and reputation, fit the characteristics of the times, and meet the urban development goals; there is a broad market prospect. The legendary non -heritage culture of Fenghe forms all these requirements and characteristics.

First, "Shanglin Garden", "Nostalgia", "Phoenix and Ming" and "Big locust tree" are unique cultural symbols, which are full of historical thickness and the aesthetic value of the times. It is a high -quality regional cultural symbol. It reflects the value, harmony, and heavy value of humanities, history, culture, and court etiquette. Its value significance is extraordinary. Second, "Innovation Driven", "Royal Garden", "New Country Gate" and "Back Garden", etc., reveal the cultural concepts in revitalizing the rural strategy, have distinctive characteristics of the times. Jin, Mongolia, Tianjin, Tianjin, Hebei, which is connected to the Beijing Mother River Yongding River as the link, the geography, love, and karma will continue to raise the popularity and reputation of Daxing. Third, "green, ecological, low -carbon, leisure" interprets the positive and healthy humanities field of the Fenghe River Basin, the beautiful original ecological natural environment of the basin, the rich agricultural products, the deep folk cultural heritage, diverse, healthy, and scientific science The lifestyle of lifestyles, the folk customs that loves folk art, and jointly build a strong atmosphere of leisure journey. It is a generous legacy of Fenghe to the people of Beizang Village Town. Therefore, we must grasp the two points:

The first force is to inject the characteristic industries of rural tourism with culture, introduce investment, introduce projects, introduce business formats, introduce products, introduce customers, introduce operations and other services, make up for shortcomings, long -standing boards, and double arrows. Accelerate rural picking, cultural reading, art creation, sports fitness, non -heritage exhibition performances and rural tourism integration, forming rural cultural tourism IPs such as music and art villages, field camps, homestay gatherings, plain leisure resorts, etc. , Rural folklore, traditional manual and modern art are constantly colliding; the introduction of artist studios, research ecology, art recreation and other projects, local folk customs and style experiences, forming cultural tourism symbols with local characteristics.

The second force, focusing on the core attraction of tourism in the gathering area, create a product system that focuses on "eating", "living", "travel" and "purchasing", and strengthen the surrounding tourist attractions, scenic villages, boutique (grade) homestays Connect in series to create a rural tourism agglomeration area with local characteristics, differentiation and diversification. At the same time, with the "beautiful countryside" and boutique lines as the carrier, industrial integration, creative integration, marketing portfolio and cross -regional platforms are united to create a new format leading to the upgrading and development of rural tourism.

(3) A era of cultural shaping the image of development and promoting social progress, and it is also an era when cultural adsorption creates a beautiful spiritual life of the people. The sharing economy, the fan economy, and the community economy are constantly innovating. Only by skillfully integrating the local historical resources and cultural resources, enlarging the advantages of resources, and using the Internet, fission thinking, online and offline, can the cultural brand be achieved to achieve cultural brands.

The legendary non -heritage cultural brand of Yongding River (Fenghe) is a regional cultural symbol. Cultural brand is a business card in a town and a village. It is not necessarily the most fashionable and not necessarily the most modern, but it must be the most interesting, most desirable, and worthy of enjoying time and taste memory. The move to create a series of activities in Youzhou Taiwan Cultural Brand is worth calling. Cultural brands are the best recorders for urban development. Culture is always the most traditional, special and most memorable. Speaking of Fenghe and so on, there are many long -term agricultural brands. Regardless of how the Beijing -Tianjin -Hebei develops, they still "imprint" low -carbon, green, and natural. It is not difficult to build a modern urban area, but it is not necessary to build a cultural town and famous towns. Bigger and stronger. Also, such as the Daihuashu Art and Culture Festival, Shanglin Yuan Poetry Club, Jizhong Vocal Music, Immigration Style, etc., these local cultural brands that are proud of the Daxing people have already become a postcard for the Yongdinghe Cultural Belt of Xishan. Maybe you are in geographical location. It is impossible to recognize it at that point, but when you mention these long cultural brands, you will know Daxing. Daxing District should have a big realm, big pattern, and big mind. Under the promotion of the new country, it is at the forefront of the times. The time of a cultural brand is far longer than creating a business brand. Cultural brands have cultural and strong humanity. It is a cultural feast for leisure and relaxation for noisy cities. (3) Innovatively driven the efficiency of cultural capital, and create non -heritage cultural elements into a cultural collection of temperature, stories, taste, and experience.

(1) Culture is an important logo and flash business card in a region. Without the injection of culture, there will be no goodness of people's lives, livable and comfortable; there will be no improvement of the homestay, cultural and creative industries, the charm of green ecology and the tourism format of tourism. Genesis. The "Beijing Urban Master Plan" depicts the three blueprints of the "Great Wall Cultural Belt", "Canal Culture Belt" and "Xishan Yongding River Cultural Belt". The "Xishan Yongding River Cultural Belt" has a high level of cultural resources, profound meaning, many types, and great development potential. The legend of Fenghe, as a bright cultural symbol, has a huge cultural gene hidden in the Xishan Yongding River culture.

The creation of cultural brands is increasingly optimistic about regional development goals, and regional image has become an important starting point for improving regional competitiveness. What is the regional "image"? It is a variety of senses such as vision, hearing, and touch of every tourist to form an overall impression of a certain area and each of them. It is a rational synthesis of historical impression, practical feelings and future expectations. We are in an era of knowledge economy, computing power economy, the universe, and virtual economy. It is also a fast era of eye economy, self -media, and human society. The cultural image of the region should gather the focus of people's attention, thinking, and taste. Once the impression is formed, it will affect the choice of leisure tourists and the choice of interest.

In the ‘creativity’ of non -heritage brands in Yongding River (Fenghe), it is necessary to integrate consideration from historical, cultural, scientific research value and experience, market, and aesthetic value. Turn historical culture, folk culture, ecological resources into experienced, experienced, and consumed tourism products. Create Fenghe's cultural elements into a cultural collection of temperature, story, taste, and experience.

(2) Capital, in popular terms, can continue to bring benefits. Cultural capital can be understood as a process of cultural blessing, which finally forms the process of capital. Daxing of the urban -rural binding department should take advantage of the economic circle of the new country, with the legend of Fenghe, the legend of Yongding River, and the legendary non -heritage culture of the Nanhaizi.

The first is to strive to promote the win -win and coordinated development of cultural tourism. Through various ways to empower culture and work hard to tell rural stories, promote the extension of creativity to rural tourism, and stimulate the vitality of the sustainable development of the cultural tourism industry. Inject the characteristic industries of rural tourism with culture, promote rural revitalization in the new era with rural tourism, and explore the establishment of a long -term mechanism for the revitalization of various types of talents to serve rural revitalization.

The second is to actively promote, overall design, macro control, and overall planning. Recruit and attract phoenixes to the main body of tourist investment operations such as rural tourism projects with travel agencies, scenic spots, homestays, restaurants and other tourism investment operations. The level integrates local resources to maximize the value of resources. Through a series of green development, marketing promotion, and cultural mining, it will definitely help the recovery of cultural tourism and the rural prosperity, and get out of a new way to enable rural revitalization to promote the transformation and development of the rural tourism industry.

Third, through the culture of culture, the introduction of the format, the introduction of customers, and the introduction of operations, as well as multi -level expansion cooperation in the future, make up for shortcomings, long -standing boards, double arrows, and use market -oriented methods to use market -oriented means to be the countryside. Tourism boosts the relics.

The fourth is to promote the construction of rural construction with the integration of cultural tourism, and to build a one -stop living tour system of "eating", "living", "travel", and "purchasing" around the tourism distribution center in the concentrated area of ​​the homestay. , Landscape Agriculture and Boutique B & B, play the role of the comprehensive driving of tourism, cooperate with travel agencies, local leisure, sightseeing agricultural parks and homestays to launch travel agencies+homestays+rural green agricultural "travel union" model to jointly open up agricultural product sales channels ,and many more. (4) Cultural brands are the best soft power. It is necessary to effectively analyze, study its cultural connotation, cultural attraction, and internal driving force, and study and respect the development law of regional historical and cultural heritage.

(1) The most ideal Gyeonggi must be a good place for ecology with economic development as the backing and historical culture as a business card. A liveable and livable place. The geographical logos include wetlands and ecological cultivation. Tourism format. Cultural centers such as agricultural tourism, vacation, leisure, picking, folk households, folk characteristic literary groups, non -heritage projects. "Caiju" refers to a good ecological environment, and "Youyou" is to give full play to the historical and culture of the area.

Tourism activities are the mentality of "playing", the attitude of entertainment, a relaxed and pleasant sightseeing perception and life experience. The transition from the past tourism to today's leisure tourism has increased the culture of culture. Cultural resources are the core resources of tourism development. With cultural empowerment, leisure, vacation, art aesthetics, and life -like feelings rose to the highest tourism realm at the spiritual level. Discover the cultural connotation of Fenghe and release its historical functions. Through the functions of "Man Ecology" leisure, cultural creativity, exhibition, ecology, and environmental protection, it expands the space scale of the cultural belt and highlights the value of cultural heritage. Therefore, from a longer -term sight and multiple perspective, it is given to and pioneering the commemorative symbol of the "Legend of Fenghe", and it is constantly giving it a new connotation of the era. Promote the protection of cultural heritage to share the people of the people, and incorporate more cultural places such as museums, non -genetic practices, and ancient books exhibition halls into tourism routes. Create cultural scenes that are more and more attractive and infectious, reflecting cultural uniqueness, vitality, and diversity. Creation and launching a group of real -world version of tourism performing arts must not only have aesthetic movement, but also make people's urge to travel. According to folklore, it is said that the evaluation of historical memories of local people has carried too many historical emotions, which can give natural characteristics and more cultural tastes of humanities and lock the nostalgia for their homeland and hometown. The launch of a boutique, an influential performance, will produce the concentration effect of the audience.

(2) Nostalgia itself is an important IP, and it is an important core of historical culture. Today, we will work hard for the second 100 years of hard work, creating the Yongding River (Fenghe) cultural IP is a good trend. Important cultural domestic demand. In today's era, culture is the lifeblood of economic and social development. It is as large as a country and as small as a village community. Economic and social development will not leave cultural construction. Cultural self -confidence is to lead the whole nation to realize the backbone of the great rejuvenation of the Chinese nation. Cultural IP is the basic core of cultural self -confidence and the fire of cultural self -confidence.

The legendary non -heritage IP creation of Yongding River (Fenghe) should systematically plan and scientifically implement it to form a benign development pattern. Cultural IP construction is a systematic project that is placed in the cultural ecosystem for scientific construction. In this ecosystem, Fenghe is the core of the snowball, the fire of the stars, the yuan of development, the tangible object of seeing people, seeing things, and spiritual spirit. On the basis of this, an interpretation, interpretation, externalization, and improvement are applied. It is necessary to give Fenghe's cultural connotation wings with scientific development. The primary principle of scientific development is based on objects, meet demand, precise cultural objects, and improving cultural needs. Another principle of scientific development is based on reality and seeking truth from facts. Based on the historical context of the legend, gradually radiation and gradually develop, that is, science, which can carry forward the Fenghe culture. Based on this, "Fenghe-Phoenix Image-The Shanglin Garden of the Ming Dynasty-Dahuai Tree Immigration-Guan Gong Culture-Drama and Music Collection-Town Village Supplement" cultural system is gradually formed, and the cultural IP of Youzhou Tai must always be.

Cultural IP creation should strictly prevent the misunderstanding of false air. In recent years, the creation of many cultural IPs has hoped on traffic. Indeed, it is undeniable that traffic does play a fast role in cultural IP creation. However, I have to admit that the cultural IP that has created a lot of traffic is very easy to spend a lot of money. The culture contained in the legend of Fenghe is serious, cautious, elegant Royal Garden Culture, Nostalgia culture, integrity and loyalty, and the aesthetic culture of drama music. The confusion of traffic must be practically analyzed, studying its cultural connotation, cultural attraction, and internal driving force, and studying and respecting the development law of regional historical and cultural heritage. All kinds of active behavior of large, virtual, empty, and empty.

(5) The integration point of the influence of Wen Plastics travels the overall cultural marketing with the cultural brand that can represent the regional image is combined to achieve a win -win situation with the power of the enterprise.

(1) The market economy is a comprehensive competitive economy. The level of cultural product competitiveness depends on its internal value and also depends on its brand value. To create a regional cultural brand with large coverage and influence, regional coordinated positioning, coordinated development to form a complete and unified regional cultural image must be used; Regional cultural reputation and appeal. Attract the relevant governments, enterprises, and strategic investors participating in various forms of "Fenghe Cultural Exhibition" and "Fenghe Non -Heritage World Trip" activities to form an interactive interaction of performing arts, tourism festivals, animation production, handicraft production, cultural output and other interactions Type Fenghe non -heritage cultural industry chain, integrates the creativity, scientific research, production, service, and sales of Fenghe cultural products, and vigorously enhances the industrial value of Fenghe cultural brands. We must do a good job of publicity and promotion of regional cultural brands in high levels, great efforts, and comprehensive aspects. Encourage and guide relevant departments and enterprises in the region to increase investment. Combining the overall cultural marketing with cultural brands that represent the regional image to achieve a win -win situation with the power of enterprises. At present, it is mostly limited to the activities of cultural and social sciences, mostly limited to cultural exchanges in the general sense, and carry out "Fenghe Cultural Shanxi Xing", "Fenghe Cultural Kanto", "Fenghe Cultural Grassland", "Fenghe Culture Overseas "Overseas" and other activities came out of the Daxing series. By showing the connotation and charm of Fenghe culture by lecturer's wonderful speeches, wonderful comments of guests, wonderful performances of famous folk artists, Qilu cultural physical objects, real -life wonderful demonstrations, and the interaction of audiences and audiences.

(2) Expand the influence of the fenghe non -heritage project, go to the south to learn the experience of combining the successful combination of non -heritage inheritance with economic benefits, so that the non -heritage essence will be inherited, and the non -heritage "soft power" will be turned into "productive forces" , Converted into the "productive forces" of rural left -behind labor revenue.

The transformation of non -heritage projects can effectively "revitalize" left -behind labor. Because the elderly and children need to take care, the rural areas have left a lot of labor, especially the villages in the Yifu area. Many of them are in their prime, but they have nowhere to do now. At the same time, there are also some disabled people and poor women who want to eat, but rarely have employment opportunities.

To solve the employment problem of left -behind labor, they must give them a skill. Organize non -genetic inheritors and handicrafts to run a "poverty alleviation workshop" in the village and towns to give certain policy assistance. The project is also inherited to achieve 'win -win ". "

"Non -legacy+poverty alleviation" is an effective way to promote income. Intangible cultural heritage, especially traditional skills, contact millions of households, has a unique advantage that drives the masses to employment and employment at home, is an important starting point for helping to poverty alleviation. Only when there are many people who learn from traditional skills, they may have the possibility of inheritance and innovation. They can absorb more left -behind labor to participate. When non -heritage projects realize industrial development, it not only allows participants to make revenue, but also inherit non -heritage skills.

To transform non -heritage into cultural soft power, it is necessary to increase policy support, and to include non -heritage arts poverty alleviation into precision poverty alleviation and rural revitalization projects. At the same time Measures, set up special support funds, focus on helping non -non -heritage project companies.

(3) In the Yongding River (Fenghe) Basin of the "First Eye in the World", the innovation of the loud cultural card of "Yongding River --- Fenghe Legend" is to be interested in integrating culture into the cultural tourism industry and allowing the culture Incorporate the tourism process, realize the cultural plastic travel, travel to the text, and give people to the town and villages in the Fenghe River to experience the charm of cultural charm and enhance cultural self -confidence during the tourism process. The purpose and significance of traditional culture rejuvenating new vitality.

Rural tourism is becoming a new business card for cultural tourism and a new way to help rural revitalization. To vigorously develop rural tourism based on cultural brands, we must build a new benchmark for rural cultural tourism in all aspects.

To build a mass cultural service brand, we must train a group of rural culture leaders. Let the tourism key households, rural homestays, farmhouses, farm meals, and local products form cultural brands, and realize resources to change assets. Build a well -known cultural tourism and leisure destination in the new country, and form a product matrix of cultural tourism resources, so that each place becomes an online celebrity attraction and citizen tourists punch in.

Only the supply of cultural tourism products can provide spiritual motivation for comprehensively building a well -off society. Digging from the legend of Fenghe has distinctive characteristics and folk customs, such as creating an excellent original drama, holding a poetic conference. Promote higher levels of public cultural services, vigorously promote the prosperity and development of artistic creative performances, and provide more nutritious and popular cultural food.

Further improve the system of protection and inheritance and inheritance of intangible cultural heritage, so that outstanding traditional culture "live". Establish a non -genetic exhibition center in Fenghe, a non -genetic practice base, allows cultural heritage to "live", and allow many non -heritage products to enter the "ordinary people's home". Promote the protection and utilization of intangible cultural heritage, actively promote the creation of tourism demonstration sites in the whole region, unify social benefits in the first place, social benefits and economic benefits, and make every effort to build tourism such as "Splendid Splendid Small Camp", "Charming Qingyun Store", "History Breeding Agency" and other tourism. The brand system insists on Wen Plastic Travel and Traveling Changwen. The temperament connotation of continuously sublimating and integrated development is used as a carrier to spread Youzhou Taiwan culture.

Promote the high -quality development of the tourism industry to increase momentum to build a well -off society in an all -round way. Based on the in -depth cultural connotation and enriching product format. Focusing on tourism sectors such as "Ecological Culture, History Culture, History Culture Tourism, and Collection Culture" in the Fenghe River Basin, high standards are built and high -quality construction. Revisiting the development pattern of optimizing the tourism industry has made "tourism+" and "+tourism" flourish, and research tourism has become popular. (6) How to build a new space for the development of cultural tourism, and turn historical culture, folk culture, ecological resources into a tourist product that can be experienced, experienced, and consumed. Create Wenbo venue into a cultural living room and inject more cultural elements.

(1) Cultural tourism is a kind of pleasure and a spiritual enjoyment. The construction of the new country is a "test question" in Daxing District. How to reflect the country's new way, leisure tour (folklore, ecology), the root of culture (collections, exhibitions), and the soul of non -heritage (the market -oriented operation of non -heritage projects ) What exactly is the content of the cultural culture?

Where does cultural resources take stock, where cultural and creativity is introduced, where the tourism taste is improved, where the tourism format is rich, and where is the tourism development space expanded? This should be considered by cultural empowerment. Culture is the soul of tourism, tourism is the carrier of culture. The Fenghe River Basin is to find the best connection point for culture and tourism, and the whole chain is deeply integrated.

The perspective of cultural tourism is nothing more than inheritance (natural and history), religious places, festivals, charm rural culture, folk culture (customs, legends), red culture, performing arts, film and television, research, cultural parks, ancient villages, museums (institutes (institutes ), Cultural and Creative Industrial Park, etc., tourism resources are static resources. How can this static thing "live"? Create a phenomenon commemoration and identification is a good example of borrowing.

Cultural heritage is not only historical relics, but more commemorative display, stimulate tourists' aesthetic impulse, and create cultural scenes that are increasingly attractive and infectious, reflecting cultural uniqueness, vitality, and diversity. The launch of the art boutique, an influential performance, and a group of real -world tourism performing arts, aesthetically moved aesthetics. According to folklore, it is passed down with excessive historical emotions and can give natural characteristics and higher cultural tastes.

It is necessary to integrate the advantages of the cultural resources of the capital and promote the integration of industries such as performing arts, animation, and tourism to carry out cultural experience tourism. A number of activity carriers with fusion characteristics were launched. Actively refer to Kunshan (Kunshan) ceremony, museum, Kunqu Town, and the first Grand Canal Cultural Tourism Expo, etc., and have important influences of cultural tourism integration brands through the setting of theme performances, exhibition exhibitions, theme forums, interactive linkage and other sectors.

Make articles on ‘creative’ to turn historical culture, folk culture, ecological resources into a tourist product that can be experienced, experienced, and consumed. Create Wenbo venue into a cultural living room and inject more cultural elements.

(2) The most ideal countryside should be a beautiful place with ecological integration of cultural tourism, high -end industrial forms as support, heavy folklore, and non -heritage as a business card, and a liveable place where you can travel and travel. The combination of beautiful ecological environment and deep cultural heritage will make Fenghe's cultural tourism rejuvenated, and the cultural business card of "Fenghe Legend" will also become the brightest landscape of Beijing tourism.

We should strive to plan these overall plans and work hard to create a new leisure space that integrates folklore, tourism, and art and culture. From a longer -term vision and diverse perspective, it is given to and develop the new connotation of the new era of the "Fenghe Legend" culture, release the historical functions of Fenghe, and use the "Man Ecology" tour, cultural creativity, exhibition, art exhibitions and other functions. Expand the spatial scale of the cultural belt and highlight the cultural value.

Intangible cultural heritage is the cultural imprint of the nation. It is a living inheritance practice with people -centered and living as a carrier to create a cultural scene that is increasingly attractive and appealing, reflecting cultural uniqueness, vitality, and diversity. Essence You can also pay attention to the combination of traditional and fashion through various ways, in the process of non -heritage inheritance and display. Classical and modern combination, promoting traditional craftsmanship, stimulating cultural creativity, injecting creativity, innovation, and creating elements for non -heritage, allowing elements to allow elements to allow them The non -heritage of the Fenghe Basin is advancing with the times and the inheritance of the livelihood, stimulating the vigorous vitality of the non -heritage, and making the excellent traditional culture rejuvenating vitality.

It should also be tapped in depth related cultural legends to give full play to the unique cultural value of historical legends. The legend of Fenghehe has been successful, and we must earnestly dig a number of versions of good folk legends. Folklobs entrust the evaluation of historical memories of local people, carrying excessive historical emotions, can give natural characteristics and more cultural tastes, and can lock the nostalgia of the country and hometown. The legendary stories in the folk literature in Daxing, Beijing are particularly rich. At present, Daxing's local folk scholars include "Shanglinyuan Supervisor and Phoenix He Ming", "The Legend of the South China Sea", "The Legend of the Garden", "The Legend of Yongding River", "The Legend of Guangyang City" ", Etc., each series has strict logical systems, empirical analysis, fine investigation, tortuous plot, profoundly reasonable, and strong educational significance. Fully expand more new stories and new images.

(3) The cultural industry is the content industry, and its value is closely related to the original, differentiality and irreplaceableness of the product. The core elements of the cultural industry are mainly content, technology, capital, and services. The functions and functions of the four core elements are different: "Content triggers social needs, technology changes product forms, capital affects market size, and services determine the success or failure of the cause." The Yongding River-Fenghe River Basin should be based on the advantages of regional cultural resources, expand the modern space from the legend of the Yongding River (Fenghe), and focus on the differences of cultural creativity and irreplaceability. The organic combination of cultural content and modern scientific and technological means will increase the content of intangible assets; focus on service elements to reflect the historical longness of Daxing culture, the vicissitudes of the times, and the shock of culture. Highlight the characteristics of cultural products. With the development of the times, the aesthetics of Volkswagen have changed a lot. Experience, perception, and leisure have become people's new pursuits. Tourism has changed from the initial tourist tour to experience tour, to the people to perceive the thick folk customs, experience and fast The rhythmic urban life is the opposite farm life and pastoral scenery, and personally participates in some regional cultural characteristics of leisure tourism, popular science tour, and study tour activities. "Living in farmhouses to eat farmhouses to do farm living with farmhouses with farmers" activities allow tourists to experience the charm and excitement of traditional folk culture and folk literary performances, increase interest, interaction, and highlight ecology, folk customs and culture Tourism characteristics, leisure tour, study tour, experience tour, etc. to relax themselves, understand history, increase insights, and broaden their horizons.

(The author profile Wei Donghai, male, born in February 1965, member of the Communist Party of China, a doctoral student, a researcher at the Director Division of Daxing District Rong Media Center, chief reporter.)

Edit: Wu Ying

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