Behind Li Shizhen Global Design — Welcome to the Great Revival of Chinese Digital Culture

With Chinese practice sublimation Chinese theory, to create new concepts, new categories, new expressions, more fully and vividly show the Chinese story and the ideological power and spiritual power behind it. The National Network Information Office officially released the "Digital China Development Report (2021)". The "Report" shows that in recent years, my country's digital cultural system has accelerated the construction, and high -quality, characteristic digital cultural products have emerged. my country's characteristic cultural communication, influence, and vitality are more powerful.

The core of the comics in Chinese digital culture is to tell stories with pictures and tell the story of Chinese traditional culture with Chinese ink comics. This is a typical Chinese -style ink comic art.

China's top ten famous works in the Middle East Jin Gu Kai's "Luo Shen Fu Tu" is higher than the tree, and people are bigger than mountains ... This is an obvious comic characteristics; the "Qingming Shanghe Tu" of the Northern Song Dynasty, which tells the capital of the Northern Song Dynasty. The story of the city of the city and the fireworks of the world, Chinese ink comics are the originators of the world's comics; the representative of contemporary ink comics-Professor of the School of Art of Zhejiang University of Technology and Commerce/Deng Huihua-Master Chen Xichuan, Lin Jiayang, Cai Zhizhong, Zhao Wenzhu; Works: ink comics "The Emperor Shen Nong Tu", "Lu Yu's Long Volume", "Zhao Mengfu's Long Volume", Feng Zikai Memorial Museum, Taobao Creation God Picture ... One of the outstanding representatives.

Deng Huihua believes that the core of the national-level IP Li Shizhen is the spirit of hanging pots and saving wounds. Whether it is to tell the world to the world with digital culture, or from the birthplace of rural rejuvenation-Huzhou, serving beautiful China 100+ rural Chinese medicine culture construction, in line with society, in line with society Main melody and coreist values.

In this context, the well -known IP Chinese medicine culture of Li Shizhen is ready to go. Mr. Wuhan Dongbi Cultural Media and one of the three major anime teams of the world's three major anime teams tailored to Li Shizhen to create a global IP image.

Why do you think of Li Shizhen's IP? The well -known domestic art brand promoter Yang Cheng and the relevant person in charge of the dark horse comics believe that if Chinese culture wants to spread global, it is necessary to deeply study the laws of global cultural communication and the classic Chinese figures under international vision, the Chinese civilization up and down up and down In 5000 years, 36 saints have been released, how much is the name of 36 saints in one breath? How much can the 36 saints come to mind? The purpose of reaching cultural dissemination and output is not that the culture is not from bullying in the "circle". Do you need to think more if you have a good recognition and memory point in the mainstream youth groups in the mainstream of society? Cultural changes to repair and reconstruct interpretation, and use Li Shizhen's high -quality content to spread the export of Chinese excellent traditional Chinese medicine culture for the anchor point? Is it the strongest brain and perspective of the new youth hope of the new youth in the Z era. National -level IP with cultural output. If you want to shape a self -confidence, cute, and respectable image of China, you must follow the key point of the following "storytelling":

First of all, the static "story" itself must have elements such as authenticity, infectiousness and impact. The spread of the stories that constitute a flawed element cannot be satisfactory. Need a strategic correlation

Secondly, in the process of dynamic "storytelling", the form of discourse expression and narrative characteristics must be converted to stimulate the emotional resonance of the target user. , Thus laying the foundation for achieving value identity, you need the resonance of the audience, and tell the story of Chinese culture.

经过对不同国家和不同文化的广泛调研，该团队发现，中国医圣李时珍在全球拥有广泛的认知基础：自16世纪起，李时珍的《本草纲目》就先后被翻译成日、朝、法、 There are many different languages ​​in Germany, Britain, and Russia; in different skin colors and nations in different countries, Li Shizhen has a wide influence and is also recommended by the world celebrities. Quoting Li Shizhen's research results; in the 1951 German Berlin Conference "The World Peace Council" and the "World Science Council" in Geneva, Switzerland, representatives of various countries respected Li Shizhen as world cultural celebrities.

Unfortunately, Li Shizhen has a wide range of spreading foundations in the world, but none of them are the IP image of a three -dimensional character who entered the global public vision or entered the hearts of people. Perceive.

Looking at the market, this world cultural celebrity resources are also facing "overdrafts". After the market's industrial and commercial value of Li Shizhen, Li Shizhen's character itself is facing "hollow" -the is not rich, vivid and interesting and complete. The image of the character story, the content is not just the only two or three sentences or the form of walking. Good quality cultural content requires enough time and patience to carefully polish and precipitate. Project. It is certain that Li Shizhen, who has lost the ideological power and spiritual power of the culture, has been supported by my country. In order to integrate and collaborate on the main body of international communication and its strategic, cultural, resources, strength, tactics, etc., integrate integration, upgrade the traditional international communication iterative iteration into a strategic communication system with Chinese characteristics, and build a three -dimensional discourse content network. Therefore, how to deeply excavate the cultural value of the national-level IP-Li Shizhen from the perspective of protection, and the spirit of knowledge, toughness and inheritance and development of the spirit of Chinese medicine in person, and the new content of the new language context and new content. The power of the powerful IP image has become the meaning of the question of Chinese culture.

Looking at the successful cases of global cultural output, whether it is digital culture to the sea or the revival of Chinese culture, a model of China Global IP image is required. The support of traffic, in this way, a group of Chinese classic cultural figures represented by Li Shizhen can tell Chinese stories and convey the Chinese spiritual core.

In the mature operation mode, after Mr. Wuhan Dongbi Culture and Dark Horse Comics, they will jointly produce a well -known international publisher to develop national -level IP Li Shizhen to short videos, film and television dramas and peripheral derivatives. Many young users know and love the national -level IP culture correctly, and this case will also become classic cases and milestones of the excellent traditional culture of China.

I believe we can see an interesting and vivid new national IP-Li Shizhen soon, let us wait and see.

- END -