[Entrusted new journey to build a new era, the new era · extraordinary ten years] Hansing District strives to culture "two innovations"

Hansing District strives to "two innovations",

Promote traditional culture and new needs, new concepts, new technologies

Deep fusion

On the afternoon of August 16th, Weifang Hanting District held a press conference on the promotion of the "two innovations" work promotion of culture in the district financial building to introduce the relevant situation of the "two innovations" work in the area in recent years. Sun Tongfeng, deputy director of the Propaganda Department of the Hansing District Committee, introduced the relevant situation, and the responsible comrades answered the reporter's question.

In recent years, Han Ting District has given full play to the advantages of traditional cultural characteristics, focusing on the "two innovations" of culture, and continuously exploring the new model of non -heritage cultural activity inheritance, and promoting the in -depth integration of traditional culture and new needs, new concepts, and new technologies. Efforts to be the guardians and inheritors of excellent traditional culture, and strive to be a path -to -road visitor and pioneer who are creative transformation and innovative development. The business card, and in the "two innovations" work, is at the forefront of the city, realizing the efficient inheritance and breaking development of traditional culture.

Optimize the development environment and build the foundation of "two innovations". In Hanting District, the "Implementation Opinions on Promoting High -quality Development of Cultural Tourism Integration" was introduced, and a special funds for the cultural tourism industry of 10 million yuan were established. Focus on support for folk art and innovation projects, and allocate more than 6 million yuan in support for support. Established the "Painting Township Culture Award" in Hanting District. In two years, more than 100 folk art works such as New Year painting, kites, and cloth toys were selected. Establish a diversified investment mechanism, adopt the "government promotion, social participation, and market operation", to build a high standard of Yangjiabu folk cultural area, build Yangjiabu cultural creative dream town, dream water village, folk handicraft district, and build the whole country The first comprehensive New Year Painting Museum- "China New Year Painting Museum", Yangjiabu Folk Art Grand Park was selected as a national cultural industry demonstration base, a cultural industry demonstration park in Shandong Province, and Yangjiabu Tourism Development Zone was awarded the "Hometown of Chinese Folk Culture and Art".

Innovate the form of expressions and create a masterpiece of "two innovations". Han Ting District organized a number of film and television drama works that showed the characteristics of folk customs and produced well, and launched a number of folk art products with equivalent economic and social benefits. The TV series "Founding Artisan", which promotes folk art and reflects the spirit of craftsmanship, has been broadcast on CCTV's 4 channels. The premiere of the first broadcast ranked first in the same period of the same period. It was shortlisted for the 31st China TV Golden Eagle Award. With the national non -heritage "Liu Yi Legend" as the theme, the animation "Liu Yi Legend", which shows the charm of folk art such as Yangjiabu Wooden Edition and the Charm of the Tiger, won the silver award of the Star Animation of the Golden Dolphin Strait of the Xiamen International Animation Festival, and was selected as the "motivation" China. Original Animation Publishing Support Program. Create songs, art, calligraphy, calligraphy, literature, and photography of songs, art, calligraphy, literature, and photography that show the themes of Han Ting's folk culture.

Accelerate cross -border integration and achieve high -quality development of "two innovations". The district promotes folk art and digital technology, game animation, clothing home, high -end brand, and international festival. "Sky" "Star Change" "Reading Essays Mengtian Tuan", Q version of the door god, New Year's emoticons, cultural and creative products, making young people a "star chase" of folk art. The wooden version of the New Year's painting "70 Years of Vicening Giant Change" and "Painting the Hundred Years of the Party History" were selected into the China Literary Federation Youth Literature and Art Creation Support Program. Combining folk cultural elements such as New Year's paintings and kites and lanterns, and innovatively developed more than a thousand special lanterns. During the Spring Festival, Yangjiabu Folk Culture Lantern Festival was held, and a total of 3 million tourists were received. The integration of multi -angle and deep culture has promoted the high -quality development of the "two innovations", and achieved a win -win situation of economic and social benefits.

Build a propaganda matrix and tell the story of the "two innovations" cold pavilion. The district organizes folk artists to participate in high -level cultural exchanges at home and abroad. More than 100 people have visited more than 30 countries, and more than 300 people participated in cultural activities such as the expo, the Expo, and Cultural Expo. At the same time, the media recruiting groups and "two innovations" theme report groups were invited to conduct special interviews and reports, and continuously pushed the hand -made videos of multiple kite -year painting themes on Twitter and Facebook, successfully circled overseas fans. On August 26, Hansing District will launch the 19th Yangjiabu Kite New Year Painting Art Festival and the 3rd Painting Township Cultural Tourism Festival. A number of "two innovations" cultural activities such as community non -heritage lectures, youth new schools, and hand -made live broadcast seasons, comprehensively demonstrated the results of "two innovations" development, and further enhance the influence and reputation of excellent traditional culture.

According to reports, since this year, the Han Ting District has made full use of the advantages of cultural resources such as New Year's paintings and kites, and continuously explores the "Shandong hand -made" Hanting model.Based on the establishment of a hand -made artisan information library and the establishment of files for 50 folk art masters and outstanding inheritors, promote cooperation between folk artists, cultural enterprises and college experts, form a hand -made research and development team.The remaining models.At the same time, the Qilu Culture (Weifang) Ecological Reserve Comprehensive Non -Heritage Center Construction Project was launched to create more than 20 places in the "Shandong Hand -made" display experience center, non -heritage workshop, and sales areas.It also promoted hand -made products in an all -round way to accelerate the cultivation of hand -made enterprises. 14 works were shortlisted for the 4th "Taishan Design Cup" Shandong Hand -made Innovation Design Competition. Seven products were selected as "Shandong Hand -made · Weiyou Shangpin" preferably 100 productsList, one company is on the list "Shandong Hand -made · Preferred 100" units, and 3 companies have been rated "Shandong Hand -made · Preferred 100" nomination unit.Source: Shandong Commercial Daily · Spear Panther News Reporter: Ye Tao

- END -