Wuhan's Creation of East Asian Cultural Capital ｜ An immersive Peking Opera "One -Bang Qing" online discussion exceeds 40 million

Stills of Peking Opera "One Zhang Qing". Photo Conferry of Wuhan Performance Co., Ltd.

The Yangtze River Daily Da Wuhan Client August 13 (Reporter Fan Yaqin Correspondent Ji Lingyun) The young audience spontaneously "punch card" for the spontaneously, and the number of related online topics reached 41.73 million. The immersive Peking opera "Yizhang Qing" was on fire. In the past few days, reporters from the Yangtze River Daily have visited many times and found that many of the audiences in the show are "returning guests", "two brushes" and "three brushes" are not small, and some audiences have to watch 10 games. Relying on bold innovation, conquering young people with traditional opera, and creating the capital of East Asian cultural capitals are very culturally found.

The immersive experience makes young audiences want to watch 10 games in a row

Peking opera "Yizhang Qing" scene. Photo Conferry of Wuhan Performance Co., Ltd.

The S -shaped is distributed on the stage of the audience. The actor reached out, and the flower gun of the third mother in the performance passed by the audience's head. The expression on the face can also hear the breathing of the actor after the actor is playing ...

This is the performance site of the immersive Peking opera "One Zhang Qing" jointly produced by Wuhan Performance Co., Ltd. and Wuhan Peking Theater. Since the premiere on August 5, almost every day is full, and the audience is almost all young people. The audience Dinghan commented: "This immersive theater makes people feel refreshing. The actors performed around me. Their eyes and expressions can be clearly seen."

"At first I wanted to see what the immersive theater looked like, and when I came to watch the show the next day, I was surprised to find that the play has changed." Ms. Loch Low came to watch the Peking opera every night " "" "" "" The actor is working hard and singing into his mind, it really gives people a beautiful enjoyment. It is said that this drama performed 10 games, then I watched 10 games! ".

During the interview, a reporter from the Yangtze River Daily found that many audiences were "adopted" because of their friends recommended, as well as audiences from Shenzhen. Chen Lu, 27, is a teacher of elementary school affiliated to the Chinese Normal University in Shenzhen. She said excitedly: "This play is really beautiful, especially the last singing section of San San Niang, which not only shows the actor's singing skills, but also the tragedy of the character of San Niang. Color rendering. I am already 'two brushes'. "

Precise marketing, network heat exceeds 40 million

Poster of Peking Opera "One -Bang Qing". Photo Conferry of Wuhan Performance Co., Ltd.

The young actor is not new, and the subject matter is not fresh. Why can "Yizhang Qing" be so popular by young audiences? The play of the play and the head of Wuhan Performance Co., Ltd., Long Quan, introduced that the creation of "Yizhang Qing" was only three months, but the accumulation and brewing of the early stage were not a moment of work. "The Chinese Opera Art Festival is the 10th year of the Chinese Opera Art Festival. Every year, we have new planning and attempts. Over the past ten years, a group of young actors at the local academy grew on the stage of the opera festival, and also accumulated a group of audiences. , Especially young audiences. So this year we tried to create an immersive drama, attracting more young people into the theater, from planning, creation to promotion, all starting with young audiences as the starting point. "

In the initial planning, Peking opera, Chinese dramas, and Chu opera have entered the scope of inspection. Finally, they chose the Peking opera "Yizhang Qing", not only because of the acceptance of the drama, but also because of the natural advantages of martial arts. In the end, the "Yizhang Qing" in front of the audience is not only the "immersion" brought by the changes in the form of viewing, but also a new interpretation of the characters. The emotional fate of "San Niang" is no longer a "light description", but has courage and compromise. The music creation also incorporates the love elements of young audiences and the national style music elements, which is closer to the taste of young audiences. The crew also invited the "post -95s" youth director and the opera short video blogger "Long Meng Temple Width" to create the theme song of the same name. It was launched on the platforms such as Douyin and Netease Cloud Music, attracting many young light netizens to smell the wind.

At the same time, the 59 yuan parental fare allows young audiences to bear whether they are "two brushes" and "three brushes" or "group punch cards". With the performance of the performance, the performance party successively launched interactive activities such as "Yizhang Qing" theme punch video, photography contest, Weibo repo and other interactive activities, which greatly enhanced the audience's sense of participation. rising. As of August 12, Douyin's topic##played 41.73 million times.

Fang Jiahuan, the actor of the "San Niang" and the young actor of the Wuhan Beijing Theater, introduced that the current performance and premiere have increased the role of "Speaker" to help the audience enter the situation quickly. The song also sung by the end of the performance, "The details of the singing, playing and interactive of the actors will also make some adjustments based on the response of the audience."

The efforts of young actors and the enthusiasm of young audiences have made the famous Hubei book performance artist He Yanhuan being moved. "I admire the pursuit of young people now, and at the same time, fortunately our Wuhan opera pier, there have been new people and new plays."

Longquan revealed that although the attempts of "Yizhang Qing" are still slightly tender, the "test water" of the immersive performance of the small theater is considered to be the first battle. In November, Wuhan Performance Co., Ltd. will also introduce the immersive musical "Lighthouse", which is loved by young audiences in the Wuhan Theater, which is popular in Shanghai. Drama.

[Edit: Wang Yujin] [Manuscript Source: Changjiang Daily]

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