What is the recovery of Jiangsu Summer Cultural Tourism Market?

The end of the summer is approaching, what is the Jiangsu Cultural Tourism Market?

The reporter learned from the Jiangsu Provincial Department of Culture and Tourism on August 15 that the data source of the comprehensive telecommunications operator data, online tourism platform data, UnionPay consumption data, and scenic spot data, and the Jiangsu Smart Cultural Tourism Platform was calculated. Big data monitoring data is released, reflecting the latest changes in a series of summer cultural tourism market--

The cultural tourism market has gradually recovered

According to comprehensive monitoring data, in July, Jiangsu A -level scenic spot and rural tourist spots received a total of 46.8941 million tourists, which was 58.60%in the same period in the same period in 2021, up 7.21%from June. The total tourism consumption was 16.20 billion yuan, with 60.53%of the same period of comparable caliber in 2021, an increase of 6.35%from June.

In terms of A -level scenic spots, a total of 27.889 million tourists received tourists in July, with 58.89%of the same period in 2021 in the same period of 2021, an increase of 8.43%from June. Visitors spending 10.1 billion yuan in scenic spots, 61.35%in the same period of comparable caliber in 2021, rose 7.90%from June.

In terms of rural tourism, a total of 19777,700 tourists received tourists in July, with 58.52%of the same period in the same period in 2021, and rose 5.91%from June. Rural tourist tourists spent 6.311 billion yuan, according to 59.41%of the same period in 2021, an increase of 4.33%from June.

The role of head scenic spots is more obvious. In July, the number of tourists in the province's TOP30 scenic spot accounted for 41%of the province, up 24%from June. Among them, the Nanjing Museum, Niushan Cultural Tourism Zone, Tianmu Lake Scenic Area, Global Animation Play Valley Scenic Area, Nanjing Science and Technology Museum, and Nantong Bihai Silver Scenic Area rose more than 100%month -on -month. Scenic ticket discount activities have obvious effects on passenger flow. For example, the Niushoushan Scenic Area launched ticket preferential activities in the second half of July. The average daily passenger flow increased by 6.58 times from the first half of the month.

Fast recovery of online tourism companies. Ctrip platform Jiangsu product orders rose 12.98%month -on -month, and the total order increased by 27.37%. Visitors who purchased Jiangsu products on the entire platform of Meituan rose 27.75%from June. The Tuniu platform Jiangsu tourist ticket order rose 12.00%from June.

High -star restaurants recover faster. In July, the number of nights between four -star and above travel hotels in the province rose 13.72%from June. Among them, the hotel industry in Nanjing resumed significantly. In July, the city's hotel rental rate was nearly 70%, which was 66.67%from June. The scene of "one room is difficult to find" again.

The increase in foreign tourists across provinces

With the normalization of the epidemic prevention and control and the release of inter -provincial tourism, the number of customers in foreign countries has gradually increased. In July, local tourists in the province accounted for 67.48%, and the sources of customers outside the province were mainly Anhui, Shandong, Shanghai, etc., accounting for 17.33%, 10.61%, and 10.25%, respectively.

Looking at the data, in July, Jiangsu Province received 9.922 million tourists from foreign provinces, accounting for 21.16%of the total number of tourists, an increase of 19.26%from June. Jiangsu residents' saving volume increased by 29.50%compared with June, an increase of higher than the increase in tourists from foreign provinces.

As an example, Nantong as an example, thanks to the improvement of the surrounding area. In July, the number of tourists in Nantong rose 33.8%from June. Among them, the number of tourists in Nantong Bihai Silver Scenic Area rose 427.92%month -on -month, and foreign tourists accounted for 79.46%, far exceeding local tourists.

Travel agencies have also increased significantly. According to data from the National Tourism Supervision Platform, in July, the provincial travel agencies for a total of 1309 teams to travel, rising by 31.29%from June, and major travel agencies are accelerating the "return blood".

Jiangsu Cultural Tourism Consumption still ranks first first

In terms of cultural tourism consumption, in July, China UnionPay Jiangsu Cultural Tourism Consumption was 33.666 billion yuan, a decrease of 3.00%from June, but it was still the first in the country, accounting for 9.78%of the total national cultural tourism consumption.

Among them, night cultural tourism consumption continued to rise. The number of tourists in July in the Night Cultural Tourism Consumption Zone reached 8.367 million, an increase of 15.40%from June, accounting for 17.84%of the total tourists.

The results of the third quarter of the province's cultural tourism consumption promotion on June 25 were initially showed. In July, the average daily number of tourists in the province increased by 11.83%from June, and the average daily passenger flow increased significantly. During the event of Nanjing Cultural Tourism Sales Season (July 22 -July 31), the average daily foreign passenger flow rose 79.03%compared with the start of the event. During the event of the Cultural Tourism Sales Season (July 15th -July 31st), the average daily foreign passenger flow rose by 24.74%compared with the beginning of the event. Everywhere, they have driven the recovery of cultural tourism with the "hand of consumption".

Source: intersection news

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