"Rongbao Zhai": Reappear 350 years of calligraphy and painting art to promote Chinese traditional culture

(Author of this article: Huang Cailiang, deputy director of Hunan Jinying documentary channel)

In order to celebrate the 350th anniversary of the establishment of Rongbaozhai, the Central Radio and Television Station launched a 5 -episode documentary "Rong Baozhai" on CCTV Comprehensive Channel and Science and Education Channel from August 8. As a national brand that inherits and develops traditional Chinese art and traditional culture, Rongbaozhai has developed for hundreds of years of ups and downs and changes in the times. It has now developed into calligraphy and painting management, studio supplies, wooden version of watermarks, decorative mounting, collection exhibitions, publishing and printing, publishing and printing , Auction, educational and training comprehensive cultural enterprises. This documentary is also expressed through storytelling, using images to present and explain Rongbaozhai's hundreds of years of development, performance experience, deep heritage, and development vitality in the new era.

The documentary "Rongbaozhai" is displayed as a diversity film with Rongzhong Shulin, Bao Zengyi Garden, Zhai Tibetan Promoting Skills, Constellation of the Convention, and Pulous New Sound. The audience also interpreted from multiple perspectives such as brand culture, non -heritage arts, art collection, cultural exchanges, and innovative development, and focused on showing the inheritance and innovative development of traditional Chinese culture.

Shouzheng innovation: cultural heritage and development of ethnic brands

On the whole, the documentary "Rong Baozhai" begins with a time dimension. The first episode tells the origin of Rong Baozhai, namely in 1672 AD (11 years in Kangxi in the Qing Dynasty), a Nanzhong store named "Songzhuzhai" in Beijing, Beijing, opened its business. Due to the high quality of the seller's products, the officials were not famous and the business was booming. In 1894, Songzhuzhai set up a section of Rongbaozhai to take the meaning of "the friendly friends, the honor name is treasure".

The documentary comprehensively shows Rong Baozhai's shop changes, business expansion, calligraphy and painting treasure collection, folk art and cultural exchanges from the beginning of the founding of Yiyi. In addition, the images are also incorporated into the grand historical and social background, real image literature materials, precious manuscripts and articles, and the production process of calligraphy and painting art. The process, and its never -unchanged brand culture, spiritual core and business philosophy.

When Rong Baozhai was founded, the first shopkeeper Zhuang Huchen may not know the meaning of the word "brand". But the century -old training of "integrity, honor is treasure" has been circulating to this day. Zhao Dong, Secretary of the Party Committee and Executive Director of Rongbaozhai Co., Ltd., conducted a contemporary interpretation of this ancient training.

The creeds of "integrity -based" and "quality first" are always imprinted in the blood of Rong Baozhai, and they are also scattered in various details in the film. For example, in the first episode of the first episode, the staff of Rongbao Zhai purchased the logistics department carefully checked the quality of each piece of pen and ink, and it became a daily work day after day. Back to history, the second shopkeeper Wang Renshan took over Rongbao After fasting, he asked the guy to keep in mind "the goods sold by Fan Rongbao, the quality is responsible to the end. The unqualified things would rather be destroyed or appear on the counter." In the background of the market economy, "Rongbaozhai's reputation is the first place. When I can never sell fakes, "Yuan Liang, manager of Rongbaozhai's original studio supplies management department, was loud when identifying stone fraud.

In addition, in the first episode, the documentary also mentioned the story of Rong Baozhai assisted in the "Hometown of Xuan Paper" to promote the manufacturing and production of rice paper in Anhui Province. At the beginning of the founding of New China, Hou Kai was actively running actively for the "Calligraphy and Calligraphy's Grain" of Rong Baozhai. Including sales, contribute to the recovery and development of the traditional cultural industry.

Continuous innovation in the development of the times is also an important factor in Rong Baozhai's standing for hundreds of years. During the start -up period of Rongbaozhai, several shopkeepers continued to expand their business scope to provide the best "user experience" for modern artists. For example, in the first episode, the literati and ink poems in the late Qing Dynasty loved to use exquisite small and compact paper when writing letters. , Open the sales and win word of mouth for the start -up Rongbaozhai.

The creative transformation and innovative development of traditional culture in the new era has made Rongbao Zhai shine. For example, in the fifth episode, when the teachers and students of the Rongbao Zhai Painting Academy sketched in the Beijing Grand Canal Forest Park, the traditional cultural network of "Da Meizhong" and "Dialogue Qi Baishi" had both relaxed and practical and practical. Practical courses have also been widely recognized; when Rong Baozhai launched high -quality traditional cultural courses in more than 100 aesthetic education culture class in Beijing, the wooden watermark experience class also entered the Singapore Chinese Cultural Center, causing a warm response from Chinese and overseas young people.

Shouzheng innovation also means innovative development in inheriting tradition. As Rongbaozhai said that traditional Rongbao is root and soul, to facing professionalism, highlighting academics, and continuous deep and deep; innovation Rongbao is the need for the times. And consumer demand.

"Palace Palace": reflects mission and national feelings

Rong Baozhai has always been known as the "Palace Museum", which has collected a large number of artistic and artistic products. This is also reflected in the documentary "Rong Baozhai". The film presents the historical materials, a large number of historical images, and the verbal and precious manuscript diary of the previously rare historical materials, a large number of historical images, and the reconstruction and editing of the story. The structure is more logical, including the idea of ​​"Tibetan Boutique", academic and business promotion, etc., and become a well -known historical memory of calligraphy and painting artists and art lovers. The first is to adhere to national feelings and cultural consciousness, and reflect the mission of the "cultural giant" mission. Documentary images are often three -dimensional, plump and wonderful when showing historical and cultural stories. In order to make Rong Baozhai's presentation more three -dimensional and differentiated, the documentary combines diversity themes and content, fully designing plot reproduction and scene reproduction, greatly expanding the effect of art expression and enhancing the infectious story. Just as the second episode of the second episode was reproduced, 14 -year -old Qi Gong focused on watching the calligraphy and painting in Rongbaozhai, and lamented when he was recalled, "I learned how much about painting and calligraphy from its walls!" It is the huge number of precious collections in Rongbao Zhai using the story of the documentary.

More importantly, in order to truly restore the "Wood Edition Watermark" and "Mounting Repair" two national intangible cultural heritage, the documentary "Rongbao Zhai" also shows a full range of shooting methods such as 8K HD projection. Essence Since the establishment of "post -set" and re -engraving Zhang Daqian's "Dunhuang Supporters", until 1979, the peak of the wooden watermark "Han Xizai Night Banquet" was designated by the Palace Museum as "secondary first". Rong Baozhai's wooden version of the watermark technology has gradually become an important intangible cultural heritage that reappears traditional Chinese paintings.

For example, in the third episode, the "collapse method" is the original of Rongbao Zhai sculptor. The macro photography in the film presents the lack of carved details for the audience. In addition, the camera also presented the mounting process of Rong Baozhai's "fine, strict, new, and smooth". The reservoir and rescue of cultural relics such as the Qingxian Map "and the newly unearthed Khitan version of the Grand Tibetan scriptures. The special film mentioned the "so many coquettish" created by the New China when the founding of the New China, which was highly evaluated by the author Guan Shanyue. "During the whole process of production, the collaborations of the masters of the mounting masters have been inseparable. From the paper pickup, repair, to the scene to the scene to make Premier Zhou review, it depends on them to operate."

The second is the role of "art for the people" to play the role of a bridge between cultural and artistic exchanges. Documentary breaks the traditional narrative techniques, and through the dark line of "Wenmai", Rongbaozhai uses art collection as a dot, expands to various cultural undertakings such as calligraphy, calligraphy, book publishing, and academic research. Wait for the connotation of the story to narrate.

As the "national team" of important art institutions in China, Rong Baozhai's feelings, vision and aesthetic quality are crucial. In particular, the original intention of Rongbaozhai's collection of art, that is, "art is the people", advocating the rushing and elegant, light and refreshing in traditional calligraphy and painting, eliminating the tendency of all Westernism, and shouldered the cultural mission of promoting the art of calligraphy and painting. For example, the second episode of the documentary, one day of Rongbaozhai, which ushered in a "mysterious guest", after getting more than 30 precious calligraphy and painting, he also donated "Xixi Poems" and other famous works of the Forbidden City to return to the Forbidden City Museum for free. The story still makes the cultural relic industry talked about it, and the "Palace Museum" and the Palace Museum have been fantasized.

On the other hand, Rong Baozhai, known as the "House of Calligraphy and Painter", plays the role of a bridge between cultural and artistic exchanges. "Rongtang Painting Arts, Wisdom, Baojian Books and Celebrations", Rong Baozhai's development history runs through the history of communication with most of the well -known Chinese culture and art masters. When the story of "friends with literature" gradually increased, and the scale of the "home of painters and painters" was increasingly expanded, social celebrities such as the calligraphy and painting industry, education circles gathered Rongbaozhai, and could realize the artistic creation and cultural exchanges. The art genre and artists are closely interacting and exchanging.

For example, the fourth episode of the documentary tells a story of interesting. Mr. Qi Baishi, who has reached the years, still loves to sit in Rongbao Zhai in his spare time. Every time he sees fresh fruit and snack tea, the old man later recommended the way enthusiastically. "Eat oranges to buy in Rongbaozhai, the oranges there are delicious." It is not easy to be sweet again and again. From this detail, you can see Rong Baozhai's redness of the painter.

In addition, Rong Baozhai also helped international diplomacy through folk cultural exchanges. Since the 1960s, Rong Baozhai has undertaken an important place for foreign guests to visit foreign guests. In the film, Rong Baozhai has made Rong Baozhai a "Oriental Art Garden, which is not famous", and continues to open in the process of foreign cultural exchanges. New chapter.

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