The 6th Zhongguancun Digital Cultural Industry International Summit is full of big coffee co -discussion trends, opportunities, and technology to ignite digital engines

In 2021, the total size of my country's digital economy exceeded 45 trillion yuan, of which the digital cultural industry developed rapidly as an important part of the digital economy. The digital transformation and upgrading of the cultural industry is no longer a "choice question", but a "compulsory course".

On June 17, 2022, the 6th Zhongguancun Digital Cultural Industry International Summit with the theme of "igniting digital engines, empowering the future world" was grandly held in Beijing. The summit was led by the Propaganda Department of the CPC Central Committee, the Ministry of Culture and Tourism, the National Network Information Office, and the Propaganda Department of the Beijing Haidian District Committee of the Communist Party of China.

At the theme forum on the first day, Liu Yuzhu, president of the China Cultural Relics Protection Foundation, former director of the State Cultural Relics Bureau, Shi Yong, director of the State Council, Chairman of the Zhongguancun Digital Cultural Industry Alliance, Xiong Chengyu, senior professor of Communication University of China and Dean of the School of Cultural Industry Management Wu Disheng, a special professor of the Chinese Academy of Sciences and a member of the European Academy of Sciences, Wen Da, chairman and editor -in -chief of the Daily Economic News, Xiang Huangmei, vice president of Alibaba Group, Ma Yan, the director of operation of the Social Responsibility Department of Douyin Group The characters gather together to discuss new trends, new opportunities, and new technologies of industrial development.

Liu Yuzhu, president of the China Cultural Relics Protection Foundation and former director of the State Administration of Cultural Relics: "Live" culture cannot be separated from digital assistance

Photo source: organizer confession

The construction of cultural strong nations and the people's longing for a better life cannot be separated from the development of the digital industry. The high -quality development of the cultural relics industry in the new era makes the culture "live" and cannot be separated from the strong help of numbers. The permanent, digital, efficient, intelligent, and network of digital technology provides advanced tools for cultural relics protection management, display and dissemination.

Under the epidemic, digital activation and utilization will usher in new opportunities. The exhibition layers on the cultural relics are endless. Liu Yuzhu, president of the China Cultural Relics Protection Foundation and former director of the State Administration of Cultural Relics: Gulangyu International Community 100,000 square meters of islands, 50 groups represent new buildings and more than 900 historical style buildings. Through the dynamic monitoring of digital technology In front of tourists; the construction of the overseas loss database in Dunhuang has made the digitalization of Chinese cultural relics overseas possible. It is possible that the audience can meet Dunhuang at any time no matter where they are. The jade artifact unearthed from Sanxingdui archeology uses digital technology from the research of traditional materials to systematically monitor and identify and quantitative research to provide scientific and technological power for civilized exploration sources ...

Specifically, Liu Yuzhu said: "767,000 non -mobile cultural relics, 56 World Heritage, 108 million mobile cultural relics, huge number of folk cultural relics. Heritage protection. 6183 museums nationwide, 36,000 exhibitions were held in 2021, and nearly 760 million people received the audience under the epidemic situation. More than 3,000 online exhibitions, more than 10,000 educational activities, total online browsing volume of 4.1 billion times, public right to the public Wenbo products have strong demand. Digitalization allows cultural relics to survive and bred the development of the cultural relic industry. "

Of course, Liu Yuzhu believes that the digital cultural industry is an inevitable requirement for the development of the times. The government authorities must also focus on the needs of the cultural market, promote and improve industrial policies, and support the development and growth of various cultural enterprises. With the help of market forces, give play to their respective advantages, and jointly create sustainable Chinese samples.

Xiang Huangmei, vice president of Alibaba Group: Activate excellent cultural heritage through digitalization

Photo source: organizer confession

Xiang Huangmei, vice president of Alibaba Group, introduced in the keynote speech that the three major strategies of Alibaba include consumption, cloud computing, and globalization, which are inseparable from digitalization.

So how does Alibaba's digitalization help the cultural industry innovation practice? Xiang Huangmei believes that from the perspective of high -quality cultural supply and services, China's 5,000 -year -old traditional excellent cultural heritage and overseas cultural resources can be activated through digital means. "The rise of digital cultural relics, the potential of various cultural IPs is huge."

Digitalization is also continuously developing throughout the national economy. The state supports the digital economy, and all walks of life have invested in the transformation of the digital economy. "The demand for digital culture and creative talents has continued to rise, in the future, high -quality cultural products and services are continuously improved, the demand system matching is constantly accurate, and the added value of the cultural industry can be better reflected in the business field." Xiang Huangmei believes that the development of the digital industry in the future can give full play to the advanced and inclusiveness of digital technology, and activate thousands of industries.

Among them, Alibaba did three things in digital cultural innovation: First, make full use of digital technology to provide new carriers for cultural resources. For example, Alibaba's Dharma College and Sichuan University experts have developed a new ancient book identification system. Through AI identification, through the first batch of digital technology, 97.5%of the recognition rate of 200,000 ancient books was completed. A set of human -machine interaction system is 30 times higher than manual recognition. Secondly, the blockchain allows more cultural resources to enter more people in the form of digital products. There are 20 types of cultural relics in Ali, with a total of 25,000 pieces, bringing cultural infiltration and love to many young people. In addition, the platform and the museum jointly assisted more to produce more digital collections. "As of June last year, there were more than 35,000 non -inheritance stores. Last year, there were 14 non -heritage industrial cluster sales of more than 100 million yuan, which is also a protection for non -heritage culture." Ma Yan: Fusion with digital economy helps a better life

Photo source: organizer confession

The reason why the future world is worth looking forward to is because everyone believes that the future will be better and more colorful. Douyin has a slogan: "Douyin records a good life", which reflects the use of digital economy to help a beautiful life.

In 2020, Douyin e -commerce officially exerted its efforts; in 2021, Douyin e -commerce proposed the concept: "interest e -commerce". Ma Zhen, the operation director of the Social Responsibility Department of Douyin Group, shared that Douyin e -commerce did what people did based on people's longing for a better life and found people's potential needs, so as to ensure the quality of life of consumers.

Why is Douyin be involved in e -commerce? Ma Yan said that because of the better content of short videos, it has been popularized and stimulated user interest, and the form of short video and live broadcast provides users with content immersion.

"GMV in Douyin e -commerce is not our first indicator. The first thing we must guarantee is good prices, so the most human and material resources with the most Douyin spends on platform governance and merchant services and user experience improvement." Ma Yan admits admitting Essence

Better economic income can support a better life. Ma Yan revealed that in August 2020, a research institute of Renmin University of China released a report to analyze 36.17 million positions directly and indirectly created from August to August 2020. Douyin's 20 million creators directly obtained revenue reached 41.7 billion yuan. In the past year, Douyin invested 10 billion yuan to the entire platform to help creators create 80 billion yuan services.

"Employment relies on skill support, especially students in schools to play vibrato to play new media. What we see is that the industry industry will be combined with new media in the future." Ma Yan believes that the scope of digital e -commerce will become larger and larger.

Wu Disheng, a special professor of the University of China and a member of the European Academy of Sciences: the digital cultural industry leads the new economy

Photo source: organizer confession

In the era of artificial intelligence, the upgrading of my country's cultural industry has ushered in a new pattern, creating a lot of new ideas, new measures, new forms and new formats.

"In the economy, the digital economy and the digital cultural industry are rejuvenating new vitality to lead the new economy." Wu Desheng, a specially -appointed professor of the Chinese Academy of Sciences and a member of the European Academy of Sciences, said that from the improvement of the steam engine from Wat to the power revolution represented by Germany and the United States, to the emerging technologies of computer representatives in the 1950s, at the beginning of this century, the new generation of industries represented the Internet. Revolution, new format models rewrite the new stage of development, and reshape the new economic volume. "

The changes in the epidemic have a significant impact on the world, and it has also innovated the concept of home economy and home entertainment. "In the changes in reverse flow, how to give full play to the advantages, and the use of the three -in -one technical advantages, glowing with economic vitality is the third change we face." Wu Desheng said.

Xiong Chengyu, a senior professor of Communication University of China and Dean of the School of Cultural Industry Management: The fieryness of the Yuan universe opens more imagination for the transformation of the cultural industry

Photo source: organizer confession

In 2021, it is considered to be the "first year of the universe".

Xiong Chengyu, a senior professor of Communication University of China and dean of the School of Cultural Industry Management, believes that the so -called "Yuan Universe" is actually the integration of "virtual space created by computer information processing technology and the physical reality space of our lives", that is, the digital and cultural industries relation. The important categories of the media as the digital cultural industry involving publishing, film, television, exhibitions, and advertising have developed in a direction of omnipresent, all -time, and omnipotent direction under the empowerment of digital technology. For example, VR technology has made everything in the media and experience upgrades. 5G technology has made high -speed generals and efficiency upgrades. AI technology brings flexible connections and service upgrades.

"The content has caused market demand, technology change product form, capital determines market size, and service decisions determine the success or failure of the cause. This is a issue that needs to be considered in the process of digital development of the cultural industry and promoting sharing, co -creation, and co -governance ecological innovation." Xiong Chengyu said.

Shi Yong, director of the State Council, Chairman of the Digital Cultural Industry Alliance of Zhongguancun: Without a big data digital economy, it is "rice without rice"

Photo source: organizer confession

The new coronary pneumonia's epidemic has impacted the offline industry and also promoted the further development of the digital cultural industry. The industrial transformation and upgrading of "digital+culture" has become the consensus of the entire industry. The focus.

"We need to comply with the general trend of digital industrialization and digital industrialization, transform and improve the traditional format, promote the number of clouds in the cultural industry ', strengthen cultural IP development, increase the supply of high -quality digital cultural products, and promote the upgrading of digital culture consumption." Shi Yong, director of the State Council and Chairman of the Digital Cultural Industry Alliance of Zhongguancun, said that from the birth of the concept of digital content industry to the further development of the industry. With the rise of new digital consumption scenes, the development of digital culture has become an important engine that leads economic growth. Gradually enter the explosive high -speed growth period. At the technical level, Shi Yong, who has studied deeply in the field of big data, bluntly stated that without big data, the digital economy is "rice without rice". For example, if the digital economy is a carriage, the body of the digital economy is the computing power platform, big data and intelligent algorithms are wheels, and no element carriage cannot run. Therefore, as an important part of the digital economy and culture, the digital cultural industry is inseparable from big data, intelligent algorithms and computing power platforms.

Digital technologies represented by big data are self -evident to the driving role of the digital cultural industry, but for enterprises, completing digital transformation is not easy between day and night.

"Culture+technology requires a lot of talents, and the cultivation and use of talents is a problem of continuous discussion in the industry and academic circles. With the development of the digital cultural industry, high -quality talents with technology will become the key to enterprise excavation. In this regard, Talking about the talents of our digital culture industry are still very scarce. "Shi Yong said.

Daily Economic News

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