Evaluation of Excellent Radio and Television News Works of the second quarter of Beijing in the second quarter of Beijing

In the second quarter of 2022, after the selection of the Beijing Radio and Television Bureau, it was determined that 11 district -level outstanding financing media such as the "100 seconds to say Huairou" was determined by the Beijing Radio and Television Bureau. These works are depth, weight, and influence. They adhere to the mission of the first good media, adhere to the integration of innovation and development, and play an important role in singing the main theme, gathering positive energy, and spreading the good voice of the capital.

Naruto Age

Be the backbone that leads the overall situation of public opinion service

Each district Rong Media Center maintains a fixed force and recognition direction, and practiced the original mission of the mainstream media from the overall situation. A series of outstanding radio and television news works are rich in content and highlights. Build a regional image display base. For the 95th anniversary of commemorating the heroic Yiyi Li Dazhao, the Rong Media Center of Xicheng District focuses on serving the normalization and long -term study of party history learning and education, and the "Remembrance" of "Li Dazhao Ying Ying Yiyi 95th Anniversary" "uses 9 old photos to connect the Chinese revolution in series in series of the Chinese revolution. Li Dazhao's brief and brilliant life of the "Broadcasting Fireman" made history sound, leaving marks for the times, and to realize the big theme of the time when the scenery. The "MV" MV "I want to see your appearance" produced by Rongye Media Center in Shunyi District records the "panoramic map" of Shunyi District resistance to the "panoramic view", vividly interprets the spirit of great resistance, and pays tribute to the media as the most beautiful "retrograde" to gather and fight. The strong force of winning the epidemic prevention and control resistance. The cultural short video launched by Rong Media Center, Huairou District, led the audience to enter the plant dyed art museum, tile art museum, roaming Lihuahai and Yanqi Lake Raiders show the long -known city of mountains and rivers and international film capitals.

Innovative expression presentation

Consolidate the spiritual power of hard work

Excellent radio and television news works must not only have good content, but also have good forms, but also make good use of new technologies and innovative expressions to truly enters the eyes. For example, the "Visiting the Community of Changping District Community Control Data Group: and Data Racing the Data Racing one day" produced by the Changping District Rong Media Center will align the lens to the individual, based on a small incision, and start the background of the Changping battle "epidemic" background. Fresh narrative, portraying the Changping anti -epidemic hero group portrait of day and night guardianship, and every second. "You who loved you,", "Unlike" Dang ", launched by Mentougou District Rong Media Center, use the anthropomorphic dumplings as the image of Mentougou" Dai Bai "and" Little Blue ", and show the epidemic prevention scene that is close to life and resonance in the form of hand -painted comics. , Pass the warm and positive energy of good. "This?" Intersection "Very rising" series of short videos, keep up with the times in the subject matter, strengthen interactive participation in creativity, focus on the shaping of aesthetics, and use the people's themes of the people to show a high -end collection and ecology. The charm of the environment is beautiful, open, tolerant, and livable. The "Yanyan Micro Animation 丨 Civilized Festival sweeping in Yanqing District Rong Media Center makes Qingming more" Qingming "! ", Pay attention to the visual presentation of information, cleverly design the product form, through cartoon animation, use vivid and lively and easy -to -understand ways, plant green concepts, and let civilized fashion fly into ordinary people's homes.

Build a melty -media pattern

Give full play to the leading force of multi -screen resonance breaking circles

Each district Rong Media Center matrix communication, accurate touch, and full -scale coverage to achieve win -win ratings and clicks, and further enhance the communication, guidance, and influence of the first good media. On the one hand, focusing on integrating resources and realizing regional dissemination of "one game of chess". For example, the large -screen and small screen of the Rong Media Center of Tongzhou District, the "Performance Zone of the Rong Media Center of Tongzhou District" series reports are reported simultaneously on the TV and the new media end. The "Twelve Article Twelve Articles of the Prevention and Control of the Epidemium" launched by the Media Center strengthened matrix promotion, covering a number of new media platforms such as two micro -ends, shake and one fast, and 180,000 broadcasts on the entire network. On the other hand, do the "circle of friends" to achieve multi -party empowerment and two -way drainage. For example, "High -quality Development and Da Xing" produced by Daxing District Rong Media Center, in addition to based on "Beijing Daxing" Weibo and "Daxing Rong Media" Douyin, Kuaishou and other platforms, they also actively link the city -level media platforms to "Beijing in Beijing The newspaper "APP and" Beijing Evening News "Weibo was simultaneously distributed to effectively enhance the volume and content influence of the communication; the micro -video of the" Tribute to the Most Beautiful Rebellion "series launched by Rong Media Center in Dongcheng District, the same resonance with the central media, in addition to" In addition to the release of Beijing Dongcheng "APP and" Beautiful Dongcheng "mobile version, it is also broadcast on platforms such as" Xinhua News Agency "," Xinhuanet "and" CCTV "APP to form a synergy effect. The cumulative views of each platform exceeded 5 million.

- END -