Shouguang's first batch of "five -entry" venues integrated into the lives of the people

In the non -heritage and creative living hall, the dazzling handicrafts are overwhelming; in the historical and cultural center, Cangjie Chinese Character Cultural Museum, the furnishings, decorations and scenery of various hand -made products are integrated ... This is the first time that reporters have created in Shouguang City. A batch of hand -made products "Five -entry" venues.

Since the beginning of this year, the Propaganda Department of the Shouguang Municipal Party Committee and the Shouguang Municipal Cultural Tourism Bureau have actively implemented the work requirements of the provincial and municipalities on the work area of ​​"Shandong Hand -made" in the highway service area, entering scenic spots, Shangshang Chao, hotels, and non -heritage workshops. Local reality and prominent cultural characteristics, the non -heritage and creative living hall, historical and cultural center, Cangjie Chinese character cultural museum and other places were selected. The development of the travel industry has promoted the new vitality and vitality. A few days ago, Shouguang's non -relics Cultural and Creative Life Museum and Cangjie Chinese Character Cultural Museum have been selected as the first batch of "five -entry" demonstration sites in Weifang.

Taste of hand -made boutiques

Traditional craftsmanship blooms cultural charm

Grass handicraft crafts, upper mouthbird cages, root carving, cloth stickers, paper -cutting ... In the non -legacy street cultural and creative living hall of Chabo City, all kinds of hand -made products are classified and placed, which makes people can't help admiring the magic of art, and these are these The dazzling products are produced by our Shouguang's non -genetic inheritance or non -heritage enterprise. It is understood that in order to better inherit and protect the non -heritage culture, Shouguang City has created a "non -heritage cultural street" with Shouguang characteristics. Experience integration, allowing citizens to have both emotional understanding of the local handwriting and non -heritage products of Shouguang, but also have a personal experience, which has attracted many cultural enthusiasts to participate.

With a flexible creative mind and a pair of "turning waste into treasure", Shouguang root carving artist Zhen Jinqiang made a rough and old -fashioned waste tree roots, and made a beautiful, lifelike -raging artwork. Recently, Zhen Jinqiang's roots were settled in the Cultural and Creative Life Museum. The studio is located in the non -heritage street from time to time to see, communicate with other handmade artists, listen to the opinions of visitors, and continuously improve his creative inspiration and innovation ability.

It is understood that for many years, Zhen Jinqiang's works have entered the campus, communities and other places many times to participate in the display and interaction. It has been well received, but it is the first time to enter the Cultural and Creative Life Museum for exhibition. "Culture and Taiwan, economic singing, not only promoted our traditional history and culture, but also brought good economic benefits. The two are all the best. Thanks to the government for building this convenience service platform." Zhen Jinqiang said.

Yang Zengjun, a tourist for a long time at the Cultural and Creative Life Museum, said that he was a cultural enthusiast and saw hand crafts such as "Fang Lu Bird Cage" and "Ceramics" and was immersed in it all at once. "The exhibition halls are rich in exhibits. Here you can fully understand Shouguang culture, communicate with cultural lovers, and hope that more hand -made products can enter the exhibition hall." Yang Zengjun said.

Mu Guiying, Qianshou Guanyin, Dragon and Phoenix Chengxiang, Zodiac Zodiac ... On the hand -made product exhibition area on the east side of the History and Cultural Center Holy Palace, exquisite plastic plastic works make people clamor. Whether it is a character or a scenery, , They are doing lively, vivid, wonderful. "I did not expect that there are so many 'good manuscripts' in Shouguang. Here we show our handicrafts of Shouguang, which helps foreign visitors to understand Shouguang, and it is also conducive to the promotion of Shouguang culture." Liu Zijuan, a citizen who is taking children to visit, said The entry of hand -made products to the scenic area allows people to truly feel the charm of excellent traditional culture, and also make travel full of "cultural flavor".

Online and offline

Create a hand -made exhibition gathering platform

"This straw basket is so delicate!" "How to buy so many beautiful handicrafts?" ... In the hand -made product display area on the third floor of the Cangjie Chinese Character Cultural Museum, it has attracted many members of the tour groups. Everyone is Sighing that the handicrafts are beautiful and exquisite at the same time ask the purchase method, and want to bring it back to share with relatives and friends.

Speaking of the hand -made product exhibition area just opened, Zou Haini, a interpreter of the Cangjie Chinese Character Cultural Museum, bluntly said "very popular with tourists." She told reporters that there are many tourists who have visited the exhibition hall recently, especially students. In addition to visiting attractions and experience projects, many tourists are very interested in hand -made products in the display area. Especially some foreign tourists, they are rushing to buy to buy them. go home.

The offline is bustling, and the online is lively. It is understood that in addition to static display sales, the display area of ​​hand -made products also conducts innovative promotion based on technical means. The designer integrates art exhibitions, e -commerce live broadcasts, on -site display, etc. with the concept of "immersion, experience, and easy promotion". Elements make each hand -made product exhibition area a platform for building a display of hand -made products, experience non -heritage arts, and participating in folk activities.

"Each hand -made product exhibition area is placed with the publicity exhibition board of" Shandong Hand -made · Weiyou Shangpin ", and the two -dimensional code of the" Cai Capital · Wenbo Hui "Shouguang Fei -Restaurant Enterprise Store was printed on the exhibition board. Internet rivals make products for display and sales. Customers with demand can be purchased online. "Shouguang City Cultural and Tourism Bureau's non -heritage department said quietly that in order to better promote the local hand -made products of Shouguang, the Propaganda Department of the Shouguang Municipal Party Committee and Shouguang City The Cultural and Tourism Bureau innovated and developed the "Caudu · Boyuan" digital exhibition platform, bringing together exhibition exhibitions, appreciation and evaluation, exchange trading functions, and promoting superior resource online appreciation sales such as calligraphy and painting, photography, purple sand, and non -heritage craftsmanship. At the same time, the Douyin shop on the Non -Heritage Street of Shouguang has been set up. Each piece of goods in the shop links the inheritor's personal Douyin account. Customers who need it can communicate or buy with the inheritor through the online. "Shouguang's non -relics Cultural and Creative Life Museum has been selected as the first batch of" five -entry "demonstration sites in Weifang City. Here, more than 20 categories and more than 200 non -heritage cultural and creative products are arranged. Shouguang's non -genetic inheritance or hand -made products manufactured by non -heritage enterprises. "Quiet said that in recent years, Shouguang City has deeply excavated non -heritage creative products such as pottery, wood carvings, and grass editors "Shouguang hand creation list" has continuously improved and stretched out the cultural and creative industry chain. The first batch of hand -made "five -entry" venues gathered firing forging, weaving and dyeing, carving crafts, four treasures of the study, and art drawing. A total of more than 70 categories of more than 70 well -known hand -made products. Among them, the special products such as salt products, tiger head chicken, grasshopper sauce, grass editing, and old rough cloth are favored by the general public and tourists.

Quiet introduction, next step, Shouguang Cultural Tourism Bureau will give full play to Shouguang's rich cultural resources advantages, actively select players to build projects to enter the "five -entry" venues, organize hand -created projects to "go global", participate in non -heritage expo, cultural industry expo , Cultural exchanges and other exhibition exhibition activities, increase protection and support, encourage the industrialization of hand -building industries, promote the upgrading of the cultural and creative industry, and the creative transformation and innovative development of excellent traditional culture.

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