"Chinese online novels are hot in South Korea"

According to data released by the Ministry of Commerce recently, in 2021, China's foreign cultural trade volume exceeded US $ 200 billion for the first time, an increase of 38.7%year -on -year. Among them, the import and export value of cultural products was 155.81 billion US dollars, an increase of 43.4%; the amount of cultural service imports and exports was 44.22 billion US dollars, an increase of 24.3%.

Foreign media generally noticed that the international influence of the Chinese cultural industry has steadily improved in recent years. Strong "going to the sea" won the world recognition. The common efforts of the government and enterprises have made the Chinese cultural industry more and more "international".

Cultural products overseas "circle powder"

Chinese TV series frequently spread the good news of "going to the sea". Last year, "Shan Haiqing" was broadcast in more than 50 countries around the world. The English subtitle version was launched on the overseas video platform YouTube. The first episode of the playback volume has exceeded 1.5 million, ranking among the highest on the platform of the platform. In March of this year, the Chinese TV series "The World" was pre -ordered by the United States Walt Disney's exclusive copyright of overseas; in April, the domestic suspense drama "Starting" announced the landing on the US video website NETFLIX, launching Singapore, Vietnam, Malaysia, Wenwen, texts Lai and other countries; in July, the military TV series "Ace Army" was fixed in the golden period of Japanese TV station.

"The exquisite embroidered Hanfu in Chinese TV series is fascinating!" The American digital media Buzzfeed website posted that Nai Fei has recently launched a large number of Chinese TV series. Legend and martial arts story.

"Vietnamese netizens favors Chinese TV programs." Vietnamese media VNEXPRESS said that from the search data from Vietnamese netizens, Chinese TV series showed "overwhelming advantages." Among the top 10 of the TV series hot search list in 2020, Chinese TV series occupied 6 seats.

Online literature is another important business card for the Chinese cultural industry. According to the "China Internet Literature International Communication Report" released by the Chinese Writers Association, as of 2020, Chinese online literature has exported more than 10,000 works to overseas, including more than 4,000 physical books, and more than 3,000 translated works online. There are more than 100 million websites and APP users represented by the starting point international, covering most countries and regions in the world.

"Chinese online novels are very popular in South Korea." The East Asian Daily reported that on the three major domestic online novel platforms Naver, Kakao Page and Moonpia, many Chinese online novels have ranked among the number of Chinese online novels, and the number of readers has steadily increased. "The charm of Chinese online novels lies in the broad worldview, the familiar cultural narratives of Korean readers, and the magnificent oriental fantasy. Already Chinese online novels have been adapted into Korean TV series."

Digital content is hot all over the world

Digital creative content such as Chinese animation and mobile games has shown strong global competitiveness in recent years.

According to the British film magazine "Screen International" website, Chinese animation long film has made significant progress in the international market, and a large number of animated films for international audiences are being produced. Many of them show China's enhanced animation skills. In 2019, the "White Snake: Origin" produced by Chase Animation not only achieved an impressive 65 million US dollar box office in China, but also was selected into the French Annesi International Animation Film Festival. Earlier, few Chinese movies could enter the world's most prestigious animation festival competition unit.

The British "Guardian" published a film review on the Chinese animation "Bear: Return to Earth" that Chinese animation blockbusters contain many traditional comedy elements, but they are still very interesting. Recently, a number of movies with Chinese cultural colors have emerged in the global animation industry, which may promote the "turn to the east" in the future of animation.

"The game will become a new channel for China's improving cultural soft power." Bloomberg issued a statement that after the strong operation of Chinese Internet companies such as Tencent, China occupies an important position in the global online game field.

According to a report issued by the US market research agency Sensor Tower, in July, a total of 39 Chinese companies entered the top 100 list of global mobile game publishers. These companies received a total of more than 2.03 billion US dollars, accounting for nearly 38.1%of the total revenue of the top 100 developers. In the first half of this year, a total of 23 Chinese mobile games were shortlisted for the top 100 in the U.S. market, with a total revenue of 1.41 billion U.S. dollars, accounting for 20.6%of the top 100 total revenue of the game. The list of income market revenue in the US game market is topped with a $ 140 million income.

The application of Chinese social entertainment in overseas has also made the world understand the lifestyle of modern China. According to the "Japan Economic News" report, a number of Chinese social software has swept overseas markets in recent years, and some of them have more than 100 million users in overseas. Beijing Kunlun Wanwei Company's online karaoke software Starmaker has maintained a leading position in Southeast Asia, North Africa and the Middle East; Huanju Group has launched a live BIGO LIVE business in more than 150 countries and regions around the world; Yalla's users in the Middle East are constantly increasing. These social software focuses on overseas, and the scale continues to expand.

In addition to digital cultural products, a number of digital cultural industry standards led by China have been frequently recognized.

In 2019, the International Telecom Alliance approved the "application scenario, framework and metadata" standard for the "digital art display system". This is another digital cultural industry international standard that China has independently created and dominated by mobile phones (mobile terminals) anime. The Israeli Times reported that China has adopted the national dominant strategy to promote the formulation of international standards in the digital field, which has increased global influence. In 2021, the International Telecom Alliance passed the 145 international standards led by China, which is much higher than other countries. At present, China is promoting the construction of the "Digital Silk Road" and promoting the formulation of international rules and standards in the field of digital trade.

The strong government and enterprises have strong "going to the sea"

27 departments including the Ministry of Commerce of China recently issued the "Opinions on Promoting the High -quality Development of Cultural Trade on Foreign Foreign and Trade", and put forward 28 specific task measures to vigorously develop digital cultural trade, improve the mechanism of cultural trade cooperation, and improve the level of convenience. Growth and structural optimization of cultural trade scale. This is another important guiding document in China's foreign cultural trade sector after the "Opinions on Accelerating the Development of Foreign Cultural Trade" after the Chinese State Council issued "Opinions on Accelerating the Development of Foreign Cultural Trade."

The United States "Diplomacy" magazine recently stated that compared with other countries, China ’s practice in enhancing“ soft power ”is very pragmatic, with the purpose of improving cultural and business attractions. China's approach resonates in developing countries.

In response to the "cultural discounts" during the overseas communication of cultural products, China Radio and Television and other departments have launched a number of measures. "Silk Road Film and Television Bridge" "Chinese Contemporary Works Translation Project" and "China -Africa Audiovisual Cooperation Innovation Promotion Project" can effectively help domestic film and television works to spread breakthrough language obstacles and cultural barriers, making the cultural "going to the sea" smoother.

"Compared with other film and television forms, Chinese animation can be dubbed into multiple languages, so it is easier to enter the international market." "There are many ambitious subjects in China's animation industry, and China's animation industry will continue to grow."

Many foreign media noticed that in the process of "going to sea" in Chinese culture, the role of a group of representative cultural enterprises should not be underestimated.

The British "Times" reported that Chinese companies provided TV audiovisual services for audiences in Africa, which promoted the spread of Chinese film and television dramas in Africa. Taking the Fourth Times of Chinese Corporation as an example, the company has launched a radio and television business in Africa for 20 years. It has 12 million digital television users and 20 million shift users in Kenya, Tanzania, Uganda, and South Africa. The kung fu movies played on the TV channel and Chinese costume dramas are widely welcomed by African audiences.

According to Forbes Chinese website, Chinese Internet fantasy novels are moving all over the world. Since 2015, the overseas markets of Chinese online literature have flourished, among which companies such as Reading Group have played a role. Unlike the United States Kindle's focus on digital books, the reading group "has the entire virtual field", its main business includes online reading and IP film and television adaptation.

According to Reuters, China Film and Television Platform iQiyi is working on Southeast Asia. Thailand, Malaysia, Indonesia and Singapore are the company's fastest growing market, and users in the region have increased 12 times in 2020. At the same time, other Chinese companies such as Tencent also have a plan to expand in the Southeast Asian market. Tencent's Wetv acquired IFLIX of Malaysia Streaming Platform. At present, Southeast Asia has become one of the most consumed regions in China. (Reporter Lin Zihan)

Original title: Chinese cultural industry is increasingly "international fan" (international discussion)

"People's Daily Overseas Edition" (1022, August 15, 2022)

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