Village revitalization!Twenty -five "Village Treasures" in Ninghai, Zhejiang, open the market with entrepreneurial products with entrepreneurial products
Author:Jiangnan Youbao Time:2022.08.14
Jiangnan Tourism Media August 14th Ningbo Electric (Reporter Chen Chong Correspondent Jiang Pan Ji Zhutong Editor Jiangnan) osmanthus cake fruit cake please "cake lift your hand"; egg shells are installed with egg fried rice named "Too Great Egg Fried Rice"; The rough bamboo is cut off on the mountain, and after half an hour, it becomes the "five dumplings" bamboo tube rice on your hand ... On the afternoon of August 13, in Gejia Village, Dajiajia, Ninghai Ninghai, 25 households took the lead in entrepreneurial "Murakama Bao ", Sipped the opening market, scrambled to appear in your own entrepreneurial" product "!
"Interesting, Maozhu Xiangxiang Zongzi is so delicious!" "Trail with Chinese medicine flavor mint", please come to Ge Shang Alan's house ... Ningbo overseas communication officer from Turkey became the first batch of consumer punch guests. His family The family came over and praised.
"The fritter ice cream, it seems that it doesn't match but has no flavor." After the villager Ge Yunhe, Feng Congying's family, after trying this combination of food for the first time, everyone liked the creativity of the villagers of Ge's family, "Summer ice and fire combination, delicious!" Muhua Guanyun "Coffee House, can not only punch the shavings decorative products, but also taste the summer ice drinks such as osmanthus latte, lemon bubbles, etc., which is loved by big friends and children.
The "Village Bao" entrepreneurial season is a project that Ninghai's innovative rural rejuvenation has been launched this year to promote common prosperity. It is a brand new topic in the countryside, especially how to increase their income in the countryside, especially how to increase their income. In 2019, Ninghai County launched the action of art revitalizing the countryside. With the help of Cong Zhiqiang's team of "Professor of Pants Foot" of Renmin University of China, Gejia Village became a well -known Internet celebrity village after three years, attracting more than 100,000 tourists each year village. However, if the villagers do not start their own business, sell products, or sell services, "traffic" is difficult to transform into the power of left -behind villagers. To this end, starting in May this year, Gejia Village has set the goal of using the "Party Construction Leader+Social Design+Digital Platform+Village Operation" to drive the villagers' income and collective income to increase the village.
The key to entrepreneurship in Murakami is to accompany. It is easy to keep stores in stores. The project innovation carries out the "1+4+X" companion entrepreneurial business, empowering the villagers 'family entrepreneurship, integrating multiple households' resources, and building a rural brand cluster. "1" is a party branch, "4" is that each family bundles a joint household member, a designer, a young entrepreneurial mentor, and an operator; tutor. In addition, the "Village Bao Entrepreneurship Season" also specially introduced the localized operation of the village operation team, and let the village treasure entrepreneurship without worry with the whole process of accompanying, in -depth companionship, and true feelings. Digestion, promotion, service, management, etc. to ensure the sustainability of villagers' entrepreneurship. After more than 50 days of the team's entrepreneurial entrepreneurial entrepreneurship, the villagers' family entrepreneurship, integrating multi -household business resources, and building a rural brand cluster, the first season of "Murakami" successfully entrepreneurship "out of the circle".
In the first season of the Village Baozhuan Season, there were 25 households in the village, and more than 50 kinds of products were developed, of which the largest entrepreneur was 68 years old and the smallest entrepreneur was 15 years old. According to Cong Zhiqiang, an associate professor at the School of Art of Renmin University of China, the first season of Village Bao Entrepreneurship Brand Line, product line, and service lines, such as village flavors, villages, village arts, villages, villages, villages, village arts, villages, village Entertainment, village festivals, village rituals; entrepreneurial forms include opening shops, mobile cars, and research mentors. "Mobile cars are in order to ensure that the business at home is not good, and you can drive a wealthy car to the" Zero Paradise "to set up stalls. The research mentor is that the family may not be able to open a store at home, so they can do research by doing research. The mentor came to make money. "Cong Zhiqiang said.
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