"How to express clearly": 2 rules, let you learn to speak

Today is the 3227th day that I am intensive to accompany you for life -long growth

Someone is inseparable from communication and expression. Whether you persuade others, business negotiations, or give a lecture, report work, or teach teaching, writing and reporting; whether you are a senior leader or a housewife, we need to clearly clearly Think and accurately express and persuade others.

However, do you often encounter the following scene:

Unable to express their views clearly in a short period of time, and cannot persuade others? After dozens of pages of PPT reports, the audience was in the clouds and foggy, wondering? When writing a report or a written summary, there is no idea. I don't know how to write it? A bunch of texts are stacked, but the leader said that there is no focus, logic is chaotic? When reporting work, the leader asked you to make things clear for 3 minutes. The brain is blank? ... ...

don’t worry. The scene you encounter, computer scientist at MIT, Professor Patrick Henry Winston who made special contributions to natural language processing and machine vision research, has also encountered.

To this end, he wrote more than 40 years of lecture experience and speech experience as the book "How to Express it clearly", which tells you how to communicate, how to say, and how to write, which can be effectively conveyed.

Open this book, I promise, you can learn:

Points to persuade others, and various impressive communication methods. The main points of teaching include determining teaching goals to organize teaching. The specific method of the speech focuses on the production of slides. How to write, emphasize the structure and writing style of the article. How to teach, especially how to tell stories. How to design, especially the layout. Some special cases, such as posters and recommendation letters writing.

Even if you only use one principle in this book, it may change your life, help you find a job, win medals, get funds or get contracts, sell successfully, persuade the boss, attract venture capital merchants to invest, inspire students , Even initiated an exchange and innovation.

01

The VSN-C method of clearly expressed universal formula-VSN-C method

The first rule of communication is "opening the door to see the mountain"! But how do you open the door to see the mountain? In order to effectively communicate the VSN-C method in order to effectively communicate.

That is: Vision Objective (Vision) — Action Step (STEPS) — Recent Progress (News) — Concluding work results.

First, briefly state the vision goals you want to achieve;

Second, enumerate your actions (STEPS) that you have taken in order to promote the vision goal;

Third, report your recent work progress (NEWS);

Fourth, show your work results.

To put it simply, the beginning of the report should be put on three links: vision goals, implementation steps, and recent progress. After that, the main part is explained and finally shows the results.

This is a complete formula for opening the door, and a universal formula available in multiple scenes. We can use our future work summary reports or speeches.

It can express its own ability and show the logic and layering, so that we will not be blind like a headless fly, or turn over to speak and talk about the car without focus. Essence

The basic VSN-C formula allows us to express clearer expression. If you want to make expressions more interesting, make people willing to listen, and make people impress, the advanced formula -"Winston Star" needs to be used.

02

The advanced formula of clear expression- "Winston Star"

The advanced formula of clear expression- "Winston Star", that is,: Slogan, Symbol, Salient Idea, Surprise, and Story = Winston's Star.

Because the first letters of these five elements are S, they are called "Winston Star" by Winston.

① The finishing touch (slogan): Use short and intensive words or words to summarize each paragraph, or use it as the title of each paragraph. A good finishing touch can make the audience remember. Sometimes, a powerful Solgan is far more important than the content itself or literary talent.

② Symbol logo: Pictures, drawings, maps, charts, and graphics can be used as symbol identification. As auxiliary in our speech, we can help us show our views.

I have heard a PPT big coffee lesson. The teacher said that his understanding of the number of PPT words is a bit unique. That is, there are few words, many pictures, neat typesetting, simple words.

From the perspective of reporters, when there are many PPT characters, if the reporter follows the PPT, then his eyes can only stare at the screen, and you cannot observe the content and method of the listener at any time. Text voice output.

If the reporter does not follow PPT, there will be risk of oral and inconsistent PPT, and the audience does not know which point of view.

From the perspective of the audience, when there are many PPT characters, the audience may feel embarrassed because they can't see the points.

The listeners who can see clearly may be more sensitive to the details of "white paper and black", which will cause doubts, and then pay attention. This kind of attention transfer may allow the audience to ignore the report of the reporter, and at the same time increase the possibility of the audience against the reporter. The audience who can't see clearly, because I can't see clearly, I only see dense text piled on the slide, and I don't want to continue to listen.

Coincidentally, Professor Winston also mentioned this in the book "How to Make a slide" chapter.

③ Important views: It is the important point you want to express. Generally speaking, there are no more than three, and it is not rotten.

④ Surprise: Everyone likes surprises. If there are surprises in the work, be sure to specify. This will evoke the curiosity of everyone who wants to explore surprises.

Of course, I think this is the most difficult to do. It is surprise to do well in expression.

⑤ Fun story: Each of us likes to listen to the story. No matter who it is, curiosity will let us focus on various gossip information.

03

Win in clear expression

18 years old, can't speak love, may lose the original beauty;

22 years old, do not understand the art of speaking, missed good jobs during the interview;

At the age of 27, there will be no communication skills between the upper and lower levels, and you cannot get promotion and salary increase in the workplace;

30 years old, do not handle interpersonal relationships, work, family, and life feathers.

... ...

Huang Zhizhong, the famous debater of "The Story of Qi Qi", said: "The trouble of life, in the final analysis, is in interpersonal relationships, and the distress of interpersonal relationships, in the final analysis, is eighty -nine because of communication problems. ","

Regardless of the workplace or life, the most troublesome thing is what he said, you don't know; what you say, he is in the clouds.

Or he doesn't like to listen if you say, or you don't understand what he said. The contradiction of life is caused by this.

If you look closely, you can find that the most popular person around us is usually the recognized "speaking" people.

Many people have worked hard for half a lifetime, and they still do nothing.

Many people win the starting line directly because they can talk.

Toms, a researcher at American human behavior science, once said: "The ability to speak is a shortcut. It can make people prominent and stand -alone chicken groups. Those who can argue and argue often make people respect, love it, and be supported. A person's talent is fully expanded, shining, more than more with less, and outstanding performance. "

The success of 99%of the world stems from your communication skills.

Learning to communicate is the accelerator on the road of success, allowing you to quickly lead to the place you expect.

As the book "How to Express it clearly" said:

"As long as you are willing to invest in learning communication skills, your return rate will exceed your investment in other areas."

Sometimes, a word can change your entire life.

04

"How to express clearly", suitable for everyone to read a book

If you are preparing to give a lecture, you can take a look at the chapter of "How to Express it clearly".

Regarding the speeches, from how to choose the appropriate time and place, prepare the speech venue, open the venue, explain the implementation steps, end, to how to make slides, use props, how to cultivate good speech habits from the long run, how to make PPT and how to make PPTs and details How to use the lights during the speech, Professor Winston described the ultimate description.

After reading it, you can let you successfully avoid lightning and give a perfect speech.

If you are making PPT, you can take a look at the chapter of "How to Make Slide".

Professor Winston teaches you to choose the size of the applicable slide, which not only is displayed intuitively, but also sets the calculation formula to help you calculate on different occasions.

If you are careful, you will also find that we have always committed a common error, that is, putting "thank you" or "Thank You" on the last PPT.

In fact, this behavior is not desirable, because it will convey the meaning of the speaker to the audience lacks confidence, which means that the audience's attendance is to give the speaker face.

Your speech is wonderful, and the audience should express gratitude to you.

If you are planning to formulate outlines for teaching, you can take a look at "How to Express it clearly".

You can try to draw out an outline in the book "Character Character", which can be logically clear and make you open your mind.

... ...

If you are a businessman, you can convince others from middle school;

If you are engaged in the training and education industry, you have learned the main points of teaching;

If you are engaged in the law, you can effectively pass your views to others;

If you are a writer, you have learned the architecture and writing style of the article, especially how to tell stories ...

In short, this is a book that everyone can read.

Recommend to you.

Author: Su Yun, a member of the Reading Club. Time to change the talents, the more we work hard, the more lucky, and not forgetting the original intention.

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