Why can't traditional media leave young people?

Source | Zhejiang Propaganda

Author | Zhijiang Xuan

In recent years, the author has often heard provincial media, or municipal and county -level media "thirst", shouting "no one", saying that young people in the department always jumped soon after they came.

Indeed, the mobile Internet has risen, and the development of traditional media operations has been challenged, and the loss of talents in some media is more serious. In particular, some Internet companies have rich salary, flexible performance assessment, and have strong attraction to young backbone talents.

However, do we seriously ask ourselves: Why is it difficult for our media to leave excellent young people? Do we provide a good ecology and soil and fully release the potential and creativity of young talents?

There is a opinion that young people have frequently left because the media has low treatment. This makes sense, and the competitiveness of media treatment is indeed not as good as before.

However, treatment is important, and the mechanism and environment of officers and entrepreneurship are equally important. "Orange is born in Huainan, and is born in Huaibei." The environment creates talents, and talents can also be buried.

In a good institutional mechanism and environment, the vitality of talents is fully stimulated, and everyone can have their own and exhibition; otherwise, even thousands of miles are useless.

Some former media people talked to the author and talked about the reason for the departure. Most of them were in several categories:

Some media, the public institutions are deeply imprinted, and they also use the old methods to manage the assessment.

Some media, saying that they want to recruit young people, they are still ranking in actual work. Sometimes, young people cannot integrate into the unit environment, and they will kill their innovation "play";

Some media are more bureaucratic, no more than the level of business, but also compare positions and levels. Many people have lost their awe of news work and a sense of mission of journalists.

Some media have a lot of small circles inside, and they are crowded with each other, and it is difficult for young people to integrate;

Some media, insufficient ecology and atmosphere of reform and innovation, twilight, young people do not like it.

In addition, some people feel that they cannot find a sense of accomplishment and value in traditional media work.

For example, the manuscript, the products made, lack of traffic and interaction, and the success or failure of the high and low is calculated by the leaders. It is not as good as the new media. In society, reporters and editors are not as respected as 10 years ago and 20 years ago. The tradition of iron shoulders is gradually lost. It is not unusual to write a manuscript speculation and copy and paste.

The author also found that young people lack news feelings and awe of news work and career. The responsibilities and mission of the party's journalist do not take root in their hearts, which is one of the reasons why many young people have left.

So how do traditional media retain young talents?

From the perspective of the practice in recent years, the media's integration is well done, and often boldly use young people to make good use of young talents; through the reform of the system and mechanism, fully stimulate internal innovation and creation vitality, and encourage young people to show their skills on the mobile main battlefield.

For example, the WeChat public account of "Xia Ke Island" was originally edited by several reporters who were less than 30 years old in the Overseas Edition of the People's Daily, and were done with a "play" mentality. Another example is Henan Satellite TV with traditional cultural programs such as "The Lantern Festival", and the director races the upper -ranking system. The "Chinese Festival" series of programs are created by young directors led the teams of post -80s, post -90s, and even post -00 creators.

There is also the "Yue Niu News" client of Shaoxing, which has established several "big editors" that integrates creativity, collection, compilation, posters, and videos to allow post -90s employees to serve as "group owners". The influence of young people has formed a benign competition atmosphere that you chase me, creating a new media team that can be drawn and loud.

The Internet and new media tell us that the gameplay has changed, the laws and competition rules have changed. This requires the change of the institutional mechanism, the young people and the way of doing things to the Internet, and a very strong learning ability and creativity.

Of course, this requires the media to open the door and vigorously introduce young talents. It also requires the media to build the soil internally, and use the existing talents to use it well to create a young and upward cultural atmosphere.

In particular, it is necessary to boldly break the ranking of seniority, abandon the "empirical theory", loosen the young people, let young people take responsibility for creation, and allow them to learn growth in the process of continuous exploration, collision, trial and error. At the same time, we must not be "moved". We must strengthen the education of young people, and help young people to realize the transformation and concept shaping from students to professional media people. Especially the traditional media boss, dare to create and dare to take responsibility. If you always cherish feathers, pursue forever, and have no energy and be full of officials, then you ca n’t keep young people.

The old saying: "Those who want to get the fish first, and the bird who wants to cause the birds first." The media internal mechanism of the media streamlined and the environment was activated to form a positive circulation. More young people with news feelings were willing to come to the media, willing to be willing to come to the media, willing to be willing The media has been working, so that the media will always be young.

Regarding the topic of "how to retain young talents in traditional media", media tea speakers have done questionnaire surveys: Survey ｜ The tendency to leave after 80 and 90s! What is the backbone of the media?

The survey results show that in order to attract and retain more talents, more than 80%(81.84%) respondents believe that they should improve their working mechanisms and assessment standards, and give excellent people more promotion and salary increase opportunities; 64.77%of the respondentsIt is proposed to optimize the efficiency of departmental collaboration and the efficiency of team work, and break the rigid thinking and formalism; 56.91%of the respondents suggest that the unit provides more learning and training opportunities to give young people more growth and creation; 52.85%of the respondents who are respondentsLooking forward to improving the status of the unit's industry, expanding the influence of the unit, and giving employees more resources.Article Source: "Zhejiang Propaganda" WeChat public account, which is deleted than the original text

The original title was "Zhijiang Xuan | Why is it difficult for traditional media to leave young people?"

Picture source: petal beauty

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