Grassroots management drama, sending drama, and watching "one -click" - "Zhejiang has a drama" to crack Zhejiang's Linhai performance market management difficulties

The grass -roots literary and art clubs are the "main force" and "light cavalry" of my country's literary front. In recent years, Linhai, Taizhou, Zhejiang Province, has used the application scenario of "Zhejiang's Drama" as the starting point. It uses digital reform results to solve the problem of administrative supervision and industrial development, and promote the healthy and high -quality development of grass -roots literary and art colleges, and achieve significant results.

Township development and cultural needs form contrast

With the increasing level of people's living standards, the demand for spiritual and cultural life is becoming more and more vigorous. Especially in the wealthy grass -roots towns and towns, the vigorousness of this demand has formed a distinct contrast with the current situation of the grass -roots cultural and artistic performance market.

Taking Linhai as an example, there are 87 grass -roots literary and art colleges (excluding unregistered drama troupes) in the city. In recent years, under the leading organization of the government, a number of influential and effective grass -roots cultural activity brands have been formed. However, with the increasing prosperity of the cultural market, the problem of administrative supervision and the increasing exposure of the development of the industry has hindered the role of the "main force" of the grass -roots literary and art school, and became the "light cavalry" to send cultural invisible shackles.

In this regard, the person in charge of some private centers in Linhai reported that grass -roots literary performance positions are in the "vacuum" of supervision, the "edge" of disassembly, and the "gray belt" of development. For example, the application process has a complicated application process, long approval time, and proactive approval reports are too cumbersome. "Sometimes, the performance of the performance has been approved, and the performance time has passed." The imbalance of supply and demand for public cultural services is also more serious. Although the local opera resources are rich in the sea, it is not easy for rural people to watch the drama at their doorsteps.

"People look for the channels for the play to watch the drama, and they are still passing through. The audience lacks channels to understand the time, place, and drama of literary performances. It is difficult for the units to invite the play to find the right drama troupe and performance. Performance supply. There is a phenomenon of information asymmetry in the square and the demand party. At the same time, the personalized performance demand of some individuals, units, and village communities failed to be fully guaranteed, the scale of the performing arts market was reduced, and the unbalanced development of literary and artistic supply and demand. In addition, the price and quality of the private cultural performance market have no industry standards. There is no unified assessment standard for the performance level, which is also more serious to cause labor disputes.

Taking digitalization as a breakthrough

Innovate application scenarios

In order to stimulate the vitality and creativity of private literary and artistic performance groups, Linhai took digital reform as a path, and planned to build the application scenario of "Zheli Drama" to solve the needs of government supervision and assistance, the masses watching dramas, and the development needs of literary and art group operations as incision. "Guan Opera Apocalypse", "Hands and Good Show", "Find the Drama and Watch the Play", form the basic architecture of the "1342" application scenario platform, that is, one cabin, 3 scenes, 4 databases, and 2 ends. , Department Cooperation, Industrial Cooperation, Industry Self -discipline "is a closed -loop" government, enterprise, the masses "three -in -one management model to solve problems such as difficulty in performance supervision of grassroots literary and art colleges, low field reporting, and asymmetry of information, so as to penetrate literary and artistic performances The entire industry chain has achieved good results in governing efficiency, service quality, grassroots, and praise from the masses.

According to reports, from the perspective of industry management, the construction of the "Drama in Zhejiang", reshape the approval business process, and through the departmental review mechanism to achieve simultaneous approval of 19 departments including public security, fire protection, cultural tourism, and housing construction. The online application entity extended from the performance agency to the organizer and the performance brokerage company, expanded the coverage of regulatory coverage, and further compacted the main responsibility of the declaration. At the same time, the "whitelist" system was established. Systematically finds and sort out cultural activities such as cultural service centers, cultural stations, and rural cultural halls such as the town. Cultural performances generally no longer need to be qualified for venues. There are currently 249 performance venues incorporated into the list of whites.

In addition, Linhai City also achieved the supervision of the post -incident. Create the scene of "management and play", take the "menu -style service" as the starting point, realize business approval online co -organizers, regulatory one -screen management, one -click redeem of policy, effectively prevent random pricing, false prices, etc. Performance groups and audience needs two -way "one -click clear"; create a scene of "looking for a show", and the subject and individuals of purchasing service units can publish personalized needs information such as the actors, actors, and reaching the venue. According to the demand label released by the masses, the platform conducts statistical analysis and targeted guidance and prompts to achieve the "one -click" performance of performance information and viewing needs; The four dimensions of portraits and industrial chains perfectly improve the information database of the performance team performance team, and establish a full life cycle industrial collaboration service chain covering work creation, team building, prop purchase, venue and equipment leasing, stage construction, brand promotion and other life cycle. All the groups of the Cultural and Art Institutes in the jurisdiction are "one -click".

Big data first

Build a one -stop cultural tourism service platform

"Zhejiang Drama" is an important part of Linhai City's attention to innovation and further promoting the high -quality development of grass -roots public cultural services with digital results. It is reported that at the moment, Linhai City is further improving the construction of the public cultural data application system, creating a big data cockpit of public cultural services in Linhai, the effectiveness of the use of service facilities in the whole process and all factor recording, and promoting the open sharing and innovative applications of data, creating a large -scale based on large -scale large -scale application. The closed -loop system of "data collection+monitoring and evaluation+decision implementation+public feedback". At present, Linhai City is building application scenarios such as "Culture Culture", "Zhiyou Linhai", and connects one -stop cultural tourism service platform for "Zhejiang Smart Culture Cloud". Accelerate the digital transformation and upgrading of public cultural venues such as Linhai Museum, Cultural Museum, Museum, and other public cultural venues to build a number of smart cultural venues; accelerate cultural venues with future cities, future communities, future villages, and future transportation; improve the "menu" service, "" menu "services," Order formulas such as "reservation and other mechanisms to achieve online sharing of public cultural resources, online delivery, and service online procurement. Give full play to the advantages of 5G, 4K/8K technology, and better use smart terminals and mobile terminals such as ultra -high -definition TVs, mobile TVs, etc., and accelerate the improvement of modern communication levels of public cultural services. In the form of innovative digital reform, promote the healthy and prosperous development of cultural services and cultural markets, so that cultural results can truly benefit the people, and help the people to realize their spiritual prosperity.

At the same time, Linhai also actively explored the improvement of the standard system and system specifications of grass -roots public cultural service standards, formulated and introduced evaluation standards such as performance group performances, promoted the improvement of modern literary performance group management models, optimized policy assistance, established information disclosure and service commitment commitment Systems, etc., have played a role in the construction of a high -quality public cultural service system and accelerating the reform of the supply side of public cultural services.

"China Culture News" on August 12, 2022

The second edition published a special report

"" Zhejiang Drama "cracked the market management problem in Linhai, Zhejiang

Grassroots pipe drama, showing drama, "one -click through" "

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Editor -in -chief: Chen Xiaoyue

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