2022 The 4th Beijing International Public Welfare Advertising Conference successfully closed

On August 11, the fourth Beijing International Public Welfare Advertising Conference with the theme of "Public Welfare Concentrous Lights and Shadow" successfully closed. The conference first released the "Blue Book of Global Public Welfare Advertising Development in 2021".

This conference focuses on the production and broadcast of public welfare advertisements, through an opening ceremony, a summit forum, a master feast, three theme forums, seven promotion activities, and a collection of outstanding public welfare works combining online and offline. The exhibition shows a public welfare advertising feast covering reports and exhibitions, learning and exchanges for citizens.

After this conference, experts and scholars gathered together to discuss topics such as public welfare advertising creativity, production, broadcasting, marketing, communication and other topics, to provide suggestions for leading new concepts of public welfare and creating new public welfare undertakings.

This conference also released the "Blue Book of Global Public Welfare Advertising Development in 2021" for the first time, which demonstrated the results of public welfare advertising research from various aspects. The report pointed out that China's public welfare advertisements have gone at the forefront of the world in digital innovation, and also shows new features: the participation of mobile Internet users has improved, public welfare advertisements transform into public welfare transformation, and creativity no longer only originated from advertising companies. In the next step, public welfare advertisements will play a role in "spring wind and rain" and "silent" in the field of international communication.

In the future, how to create and develop public welfare advertisements? Wang Jiequn, secretary of the party group and director of the Beijing Radio and Television Bureau, proposed three points of inspiration: First, the "peak" of the era, writing the historical mountains and rivers of the Chinese land with public welfare advertisements. The second is the "source" of the spirit of the spirit. The third is the "ambition" of making progress and cultivating newcomers in the era with public welfare advertisements. Public welfare advertisements should use their own advantages to play a greater role in the new journey of the great rejuvenation dream of the Chinese nation.

In order to promote the spirit of public welfare, promote public welfare, show the spirit of China, and convey the power of China, this conference also for the first time for news media and Internet platforms to issue a joint construction of a "community of public welfare communication community".

It is reported that after the closing of the conference, the wonderful will continue, and will continue to help the creation of high -quality public welfare advertisements with temperature, depth, and emotion, injecting new momentum and new potential energy for the innovation and upgrading of China's public welfare advertising industry, and to be good for the whole society to be good. Promotion has made due contributions.

Since 2019, the Beijing International Public Welfare Advertising Conference has successfully held three sessions, becoming a new business card for the cultural activity of the capital, a new position of the national public welfare advertising ecological construction, attracting a large number of outstanding public welfare advertising talents, and excavating many high -quality and positive public welfare public welfare. Advertising works have gained high recognition from all walks of life, inside and outside the industry. (Cao Su may be Xu Jinglan)

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