In order to thoroughly implement the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", promote the digital construction of cultural and tourism assets, and implement the decision -making and deployment of the digital strategy of the cultural industry. On August 18, Taobao China (Ali Assets) Platform will officially launch the "New Cultural Tourism Channel". The channel is hosted by the China -Chuan Wanjuan (Beijing) Cultural Development Co., Ltd. (hereinafter referred to as "CIA"). Zhejiang Zhongke Digital Technology Co., Ltd. provided technical services under the Institute of Science and Technology Research Institute. Trading and VR and AR collections are new digital cultural tourism asset trading channels.

Under the new trend of the deep integration of the new media and the cultural tourism industry to help the development of related formats, the "New Cultural Tourism Channel" will follow the development positioning of "Cultural Tourism+Creative+Technology", combined with the advantages of all parties, rely on China Chuan 10,000 volumes of pairs to pairs of 10,000 volumes. The industrial layout and overall planning of the Xinwen Travel Channel, through digital technology empowerment, digital media promotion, digital commodity production, more high -quality non -heritage cultural heritage and tourist scenic area assets to update more to meet the people's growing way The spiritual culture needs. At the same time, it will also optimize and polish the promotional content from multiple dimensions such as brand value, industry value, new value, economic value, and interactive value, and continuously broaden the depth and breadth of cultural tourism communication, and improve the brands of various types of cultural tourism projects in China. The degree of recognition and influence has made every effort to open up a new business model with the "digital economy+cultural tourism industry" as its core to open a new chapter in the field of cultural tourism in China.

Culture is the soul of tourism, and tourism is the carrier of culture. How to make the cultural relic culture live alive, make the sense of tourism unique, and enrich the level of cultural tourism experience.

First of all, to make the cultural tourism IP more tension and imagination, to empower the cultural relics, artworks, cultural tourism peripherals, etc. through digital technology, etc., and make them as digital collections. Users can use AR+3D technology 360 -degree full -scene scene scene. Look at the characteristics of cultural relics, understand the essence of related exhibition halls and attractions, and buy digital collections at the same time, so that precious literary arts and niche tourist attractions are recognized by the vast number of people with the help of this form.

Secondly, the "New Literary Travel Channel" will also combine traditional culture with fashion trends to create a new era of national tide culture and creative digital collections. Folklore, using the most imaginative products to make the silent picture agitated.

In the future, the "New Cultural Tourism Channel" will also focus on cultural and tourism formats, and digitize the scenic area, non -heritage, museum, and art museum's own IP, strengthen multi -scenario operations and formats, and allow digital technology to achieve diversity of cultural innovation. Experience.

Editor: Yuan Ming

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