Tianfu Tourism County Tour | Hu Mingchao: Create a new benchmark for creative leisure and vacation tourism in China

Recently, the "Tianfu Tourism County Tour" centralized publicity and reporting activities organized by the Sichuan Provincial Department of Culture and Tourism walked into Daying County. Cultural tourism planning was introduced.

▲ Hu Mingchao, Secretary of the Daying County Party Committee, Fu Yuanshu Photo

ask

Since Da Ying County has been evaluated by the famous counties of Tianfu, how can we continue to innovate and explore, and make a "golden signboard" in the famous county? What new changes, new development, and new results?

Answer: Since being evaluated by the famous counties of Tianfu, our county focuses on the construction of the "well -known tourism and vacation destinations in the country", and in -depth implementation of the "quality improvement and efficiency" operation of cultural tourism integration, promoting the overall layout of tourism products, the overall allocation of tourism elements, tourism, tourism, tourism, and tourism. Facilities are optimized and covered by the tourism industry.

The first is to plan and motivate "double traction". Adhere to the development of global tourism as the "big direction", high standards to compile "Special Plan for Tourism in the Development Area of ​​Sui Rongcheng" and "Special Plan for Tourism in the Daying Polar Nuclear Development Area", and effectively determine the "roadmap" of the development of the cultural tourism industry. Four incentive systems such as the "Reward Support Measures for the Reward of Cultural and Tourism Development Reward" and "Daying County Cultural Tourism Talent Awards", and have been formulated 4 incentive systems such as the "British County Cultural Tourism Talents Award Measures".

The second is the "double -drive" brand and format. Pay attention to brand building and brand promotion "two hands", create 30 brands such as Tianfu tourist villages, provincial -level rural tourism key villages, etc., and hold 16 special cultural tourism activities such as "Datang Fantasy World Peony Flower Show". Efforts to enrich the tourism format, create a red attraction "Xiangshan Academy", and launch five new business brands such as the "Oriental House" of the homestay "Oriental House", the rural tourism boutique "Green Mountain Weiling", and cultivate 5 new format brands such as provincial sports tourism cultivation bases. There are more than 20 tourist reception households.

The third is "dual optimization" of hardware and software. Optimize the development of the "hard environment" of cultural tourism, build 15 kilometers such as tourist corridors, casual green roads, more than 20 places including tourist observation platforms, ecological parking lots, and 10 new (changed) tourist toilets to build tourist service centers, build tourist service centers, and build There are 5 tourism consultation points and 2 new tour bus routes. Optimize the development of the "soft environment" of cultural tourism, resolutely crack down on illegal operations such as "deceiving customers" and "unreasonable low -cost tourism", enhance the service function of tourism big data center, and vigorously build a "smart scenic spot".

ask

When Daying County was evaluated "Tianfu Tourism County" last year, the secretary introduced us to the "Four Core Scenic Spots of Cultural Tourism". After more than half a year, what are the new changes in these core scenic spots?

Answer: The "Four Core Scenic Area" is a benchmark project of the Great English tourism, and it is also a boutique project that reflects the spirit of Britain's spirit of "nothing and dare to be the first". In the past 9 months, we have insisted on grasping the project with "boutique" thinking and made every effort to promote the construction of the core tourist scenic spot.

China Dead Sea: We accelerate the construction of the second phase of the Chinese Dead Sea Phase III upgrade project, and build special venues such as the one thousand and one night water world, the parent -child interactive zone of the Sun Palace, and add a variety of experiences such as rainbow slide and net red glass boats. "Barwater+leisure", "hydrophilic+health", "hydrophilic+water+amusement" diversified format, the number of tourists in scenic spots in the second quarter of this year increased by 15.2%year -on -year.

Romantic Mediterranean: On the basis of building a project "The Heart of the Ocean", we are equipped with experience entertainment projects such as mountain cross -country, lakeside star tent hotels, etc., and launched the theme series such as "Playing the Heart of the Ocean · Six Kingdoms". At the same time, it helps investors to introduce strategic investors, successfully reached cooperation with the drama Good Film and Television Production (Beijing) Co., Ltd., and build a lean film and television cultural and creative base with an investment of 600 million yuan.

Zhuo Dianjing: We continue to grasp the protection and development of Zhuo Tongjing, invest 20 million yuan to build a supporting project of tourism infrastructure of the Zhuotongjing National Cultural Relics Reserve, and complete the project of the Dishun stove (shàn) project in the first phase of the Zhuo Tsura The Tyedo Phase II Top Heart Stove and Wanhe Stove Repair Project are accelerating the list of preparations for Zhuo Dianjing to list the World Cultural Heritage of China.

Silk Road Fantasy City: We continue to grasp the construction of the core sub -projects of the scenic spot. 》 It is planned to be officially performed in mid -September. At the same time, coordinating investors reached a strategic cooperation agreement with Huaqiang Fang, and the two parties will carry out in -depth cooperation in terms of ticket management, scenic area building, and optimization of business formats.

ask

In the next step, how will Da Ying County consolidate the creation results, strengthen the IP effect, and make a beautiful English tourism brand?

Answer: We will firmly implement the decision -making and deployment of the 12th Party Congress of the Provincial Party on "Coordinating Cultural Culture and the Development of the Cultural Tourism Industry", continue to promote the deep integration and development of cultural tourism, promote the re -allocation of cultural tourism resources, and promote the "single point point point point. "Tourism and cross -road tourism" leap forward to "multi -pole tourism, throughout the territory", and further brighten the "golden signboard" of the famous tourist county of Tianfu to create a new benchmark for Chinese creative leisure and vacation tourism.

The first is to enhance the "attraction of scenic spots". Support the upgrading of China's Dead Sea, enrich the tourist scenario of "salt culture+salt applications", accelerate the construction of romantic Mediterranean, Silk Road Fantasy City, and Zhuoqianjing Ruins Park, and ensure that the four major cultural tourism core scenic spots in 2023 are open to the outside world. Combined with creating a demonstration village of rural rejuvenation, in an orderly manner to promote the "First Village of Taoyuan Township, Songfeng and Ancient Inn of Songfeng", "Happy Tumen · Chinese Medicine First Township", and the construction of the three major rural tourism scenic spots of Xianxian Shiyuan Essence

The second is to enhance the "product supply power". Focusing on the needs of the diversification, characteristic, and quality of cultural tourism in the masses, and in -depth implementation of the development strategy of "cultural tourism+" and "+cultural tourism". Carefully create 6 major boutique lines including modern amusement and leisure, the hometown of the country, and the ecological pastoral of Pengle Road, and carefully designed and developed a series of cultural and creative products such as Zhuoqianjing, Jiadao, Silk Road, and vigorously cultivated Grade A homestays, boutique catering,, boutique catering, and Provincial consumer gathering area. Carry out the construction of a series of "Tianfu Tourism Brands", actively promote the innovation of performing arts and cultural tourism, industrial cultural tourism and other formats, and build a "big cultural tourism" industry. The third is to enhance "comprehensive support". Accelerate the process of digitalization and intelligence in the scenic spot, build the first county -level tourism digital platform in Sichuan, promote the realization of "a mobile phone game", and promote the transformation of "traditional leisure tour" to "intelligent and convenient travel". Improve the "fast travel and slow travel" tourism public transportation system, strengthen the construction of basic supporting facilities for tourism, and ensure that tourists enter fast, slow, and play well. Strengthen the construction of multi -level tourism information consulting service system, increase the comprehensive supervision of the cultural tourism market, cultivate high -quality cultural tourism service teams, and further improve tourists' comfort and satisfaction rate.

The fourth is to enhance the "regional synergy". Relying on the "Tianfu Tourism County Cultural and Tourism Development Alliance", strengthen exchanges and cooperation with Tianfu tourism counties such as Xichang, Guang'an, and Daocheng, actively promote the connection and market linkage of cultural tourism planning, jointly carry out the promotion of cultural tourism brands, marketing promotion, and promote mutual benefit and co -benefits win. Take the initiative to integrate into the boutique tourist routes such as the Bashu Cultural Tourism Corridor and Shu Road -Jialingjiang, actively connect the theme tourist attractions in Sichuan and Chongqing, promote the realization of tourism policy communication, tourism route connecting connectivity, and interactive tourism resources, and build a highland for open and cooperation in cultural tourism.

Editor -in -chief: Chen Xiaoyue

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