Hong Kong media: Chinese martial arts novels affect the new generation of Thailand

Thai translations form "martial arts", which enriches Thai vocabulary. The words and philosophical words in martial arts novels have been widely absorbed by Thai, and developed into a vocabulary with a high use rate in Thai. Chinese martial arts novels and its Thai literature imitation creation have caused a huge response in Thai literature and academic circles.

The impact of Chinese martial arts novels on Thai culture has also been widely spread through various media such as newspapers, film and television, comics, video games and online forums. VII and the Internet are newer communication media, which has a great impact on young Thai people. For example, the video game adapted from "The Heroes of the Condor Heroes" is very popular in Thailand. Young people in Thailand have also created many websites that discuss martial arts works. In addition to new online media, for the elderly, radio is a very popular medium.

The influence of Chinese martial arts novels on Thailand is beyond the literary and cultural circles. In the "martial arts fever" climax of the 1970s to 1990s, many shops, restaurants and brands named after the name of martial arts novels or names, such as "Guo Jing Kunji Store", "Inner Gong Porridge", "Beggar Bang Chicken" ... Some of these store names and brands have continued for decades, and it can be seen that Chinese martial arts novels are welcomed by Thai people.

The impact of Chinese martial arts novels on Thailand's economy and culture is also manifested in advertising creativity. The "martial arts" advertisement is very popular, and the creativity of Thai advertisements is constantly inspired.

The first reason why Chinese martial arts novels prevail in Thailand are related to the turbulence of Thailand during the Cold War and the political environment. Some commentators use the name of martial arts novel characters as pen names to serialize articles on the newspaper, imitating martial arts novels to metaphorize political events, which is very popular. The second reason is that martial arts novels have entertainment and legend as popular literature, catering to traditional Thailand's traditional reading habits, and adapting to the consumer culture of emerging and modern cities. The third reason is that Zhongtai has a common cultural origin. Thailand has a relatively high number of Chinese descent. The two countries have a strong relationship between race, language and culture. The last important reason is the nostalgia of overseas Chinese to Chinese culture.

To this day, the climax of martial arts novels has become a past style in China and Thailand, but the far -reaching impact on Thailand still exists. The impact of martial arts novels on the daily life of the people is still everywhere in Thailand. (Author Fan Jun)

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