China Animation Industry Development Forum: New Era, New Technology, New Development

In recent years, China's animation industry has shown a high -quality development trend. TV animation, animation movies, and online animation are blooming, and a large number of new works, new technologies, and new models reflecting the characteristics of the times have emerged. The film and television animation industry chain has made great progress. This forum will discuss the form, status, prospects, and trends of my country's animation industry, tap the possibility of "animation +" extension of the entire industry, and promote the high -quality development of Beijing's digital economy.

Professor and doctoral supervisor of the School of Animation of Communication University of China

Lu Shengzhang

The animation looks like children, in fact, there are things that have internal information, so the power of spreading is very large. The information is permeable in the information, and we are soaked with people, every individual, and our views on the country, individuals, and life.

The threshold of the animation industry is very high. Just wanting to make money into this industry, the starting point itself is problematic, so the people's mentality and mood must be very refreshing, otherwise it will not be good.

It can be said that we are a big animation country, but we are not an animation power. We must pour the power of the whole country. Starting from the dolls, we must work hard, so that we can make the power to achieve the leap from the animated power to the animation power, and the cultural industry of our country is prosperous.

Li Tingwei, general manager of Poly Film Investment Co., Ltd.

After the rise of Guoman, a re -awareness of the value core of the anime has been re -recognized. The rise of high -quality original animation and new consumer human beings brings a golden period for the development of the animation industry. In the past, anime was called low -child industry, and now it is a total age industry. The scale of extensive animation users has also increased rapidly, and it also provides a large market demand for our market.

Boutique is a work created by carefully, not only in the eyes, but also to heart. We need more peak works. This is the expectations of the entire animation film market and a kind of expectation. I believe that in the future, it will continue to make good works.

Director of Beijing Radio and Television Animation Channel Center

Chairman and Ph.D.

Qin Spring

Everyone has a common wish. A common idea is to create a strong IP. Through the multi -channel of IP, the extension and expansion of online and offline, connecting the audience and users, and realizing the industry cycle.

After I understand the cartoon production company and the company's core IP, it is necessary to carry out long -term operations. I may develop some toys derivatives with IP as the core. There are some other marketing methods to help solve economic revenue.

If the animation industry achieves high -quality development, it is to maximize the influence of the platform, the original content of the content, the resource scheduling, and the strategic thinking. For the operation of the industry, it is hoped that in the three aspects of policy support, the standardized development of the industry, and the formation of the market to jointly cultivate high -quality IPs, help the animation, and change from quantitative to high -quality development.

The tight integration of online and offline makes the brand connotation more three -dimensional and the product type is richer. Original IP image directly touch the user through offline performances to meet the different levels of mental life and material life in the growth of minors. The brand advantage is transformed into product advantages.

Perfect Kunpeng CEO

Representative works: "Cosmic Guard", "Invincible Deer", etc.

Won the "Five One Engineering Awards" and "Shanghai TV Festival White Magnolia Award"

Liu Peng

Many of the animations we watched after the 80s are Japanese animations, European and American animations. This is our goal. We feel that creating children's animation IPs is a long -term. We need to continue to pay for cost -effective cooperation, so we will always work hard!

Ali Group Youku Children's Division

General Manager of domestic copyright and content self -made industrialization business

Sun Yan

In the new Internet marketing model, Youku Children gathered in many aspects such as data blessing, content announcement, product reaching, and integrated marketing. From the source IP source to the commercial sales of the entire link to realize the full link, help the industry to better broadcast content, products, and sell products.

Content+industrialized two -way marketing, on the left is the content brand. We are continuously self -made, combined and excellent creators to create good IP content together. On the right is an industrial brand. It is constantly selling products, channel sales, and brand marketing around children's IP. The IP internal IP and industrial marketing are strongly binding. The online activities are combined with the distribution of offline activities and offline goods. Promote children and parents to complete the complete reach of parent -child families.

The upgrade of a content platform to industrialization and diversified operation model: the first is to incubate from the content aggregation to the IP full link, the second is from children's entertainment to parent -child family panoramic consumption, and the third is from content platforms to children's industry ecology. Integration.

director

Representative works "New God List: Yang Yan", "New God List: Rebirth of Nezha"

"White Snake: Origin"

Zhao Yan

Commercial animation films are no longer a personal work, it is the work of the team, and it is something that many friends and creators work together.

Where is the difference between animation and real shots? The script of the real shot will write the script very solidly. Everyone shoots based on this thing, and the animation transforms the text into imagination.

The production of sound and music was originally a very important job in the later stage, but for animated movies, we will make the later period. For example, the dubbing actor, when they did not draw any paint Acting, they are more viewed by watching the text imagination scenes, and we will make further creation according to their performance. Vice President of Jiangxi Coconut Legend Media Co., Ltd.

Animation producer Lin Yumao

The basis of the entire film game linkage is to find the content of the IP content and the common base point of the game experience, which arouses the emotional resonance of fans. The most important thing is that the experience of gaming interaction and IP content are carried by the user's emotions. Even I trigger his emotional When resonating, the combination of the two industries can be driven.

The true core point of the film game linkage is to allow a certain emotional connection between the user group, which arouses the emotional resonance of the player. It can be transmitted between different mediums and different forms, and even continuously enlarge the influence. Users who watch animation also hope to participate in this work through immersive play games. Users of the game will also be combined through the content of anime. They can pass some feelings and more like animation, which is actually combined with each other.

There are many animation projects that break the billions of dollars, which are also adapted and developed by the game. The user group of such a high volume can actually feed and help new games to develop. This is why we must make the high -quality content of animation. Do well.

It is hoped that we can build its own brand, to use our IP and animation IP to empower new consumption, empower our new economy economy, build an IP's Yuan universe, help the development of the digital economy, and help the development of China's real economy.

Beijing Cat Cat Home Culture Media Co., Ltd. CEO

Xu Shenjun

Whether it is a product or the creation of content, in the long run, from the perspective of anime IP, it seems to serve the brand. In the case where the brand, products and content are more fulfilling, we extend as many as possible to the scene. Whether it is from the content side, the product side, or the scene side, it is to occupy the time and space of the user.

The combination of anime IP, anime brand and the future of the digital economy and the Yuan universe has a natural advantage. How to better integrate this advantage into the industry. The country now talks about the twin and the digital economy. Anime content IP is actually the content infrastructure of the digital economy.

The development method of cats and cats for anime IP is around anime IP, hoping to achieve organic symbiosis of content creation, product development, and scene operation. In the future, through continuous creation of high -quality animation content, it becomes a world -class supplier, operator and service provider for animation IP content.

To get out of the country, animation works still need efforts in all aspects, we need to strengthen our own construction, and also require international cooperation. We must innovate the thinking of the content of the story, use a good form of animation expression to enhance the international competitiveness of our Chinese animation.

The content is king and story -based. We must return to our original intention and create works with China's inherent cultural forces. Based on the excellent traditional culture of the nation, according to China's national conditions, we must do a good job of the innovation and development of the animation industry, strengthen the structural reform of the supply side, and step out a road with Chinese characteristics to promote the high -quality development of animation+entire industry.

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