Shouzheng Innovation allows Fujian rice wine to rejuvenate in Pingtan

Recently, the mountain wine team established by the cultural and creative and tourism college of the School of Information and Technology of Fujian Information and Tourism Institute, and the "Shan Shan Wine Minpai rice wine modulation wine drink -Shouzheng Zheng Zheng Zheng Zheng Zheng Zheng Zheng Zheng Zhengzheng Innovation to promote non -genetic inheritance projects, in 2022, China Youth Innovation and Entrepreneurship Exchange Camp and the ninth "Youth" China Youth Innovation and Entrepreneurship Competition (rural revitalization) won the Silver Award for the Pioneer Group.

It is understood that Shanshan Wine Studio has reached project cooperation with Pingtan Haitan Wine Industry, and established a base for industry -university -research cooperation to jointly develop Fujian rice wine to prepare wine drinks. The century -old winery relies on the positive innovation of Shanshan Wine Studio to promote the inherited inheritance of rice wine, so that more young people understand rice wine and love rice wine.

"Lan Island Elements"+Young Cuming Design "Breaking Breakthrough Cross -Border"

On the 3rd, the reporter came to the school in the school for the first time interviewed the mountain wine team. As soon as he entered the door, he was attracted by 4 flavors of rice wine. Closely, the appearance design of the four flavors of wine is not only bright and bright as a whole, but also uses symbolic design language, which is more in line with the aesthetics of contemporary young people.

"When we design this modulating wine appearance, we use the wine and fermentation barrel as the prototype to create an anthropomorphic IP image 'mountains'. The cultural connotation. "Luo Huiting, a member of the mountain wine team in charge of packaging design. Under the guidance of Teacher Zhang Jun, after many modification and adjustment of the design plan, the current packaging design was finally determined.

Why is it named "Shan Shan Wine"? Lin Yuan, a member of the mountain wine team, said that according to the "Pingtan County Chronicle" records, the Zhaojing water at the foot of the Lotus Mountain of Pingtan was recorded as the source of the water of the wine, and "the wine from the lotus mountain", combined with the homophonic of "Three Three Three Nine" Symposcience -the wine in the mountains and mountains, so it is named "Shan Shan Wine".

Rice wine, known as "liquid cake", is known as the "ancestor of wine". In the "Compendium of Materia Medica" written by Li Shizhen in the Ming Dynasty, rice wine was listed as nourishing products. For thousands of years, the wings of countless literati Mo Ke express their arms, and they have flowed in this little cup.

"Most young people now do not understand rice wine or drink rice wine. Few people are willing to learn how to make rice wine, making this non -heritage brewing skill facing the fault, and it is difficult for the rice wine market to open. More young people have accepted and loved. "After learning the problems facing the rice market, the mountains and wine teams wondered if they could help non -genetic inheritance with their own professionalism.

Shan Shan Wine (Photo Conferring in the Interviewee)

"Non -Heritage"+Shouzheng Innovation Create an original rice wine IP

The mountain wine team consulted a large number of documents, materials, and products, and visited and investigated many times, and wanted to open up research and development ideas.

"When I was traveling, I learned that a Shaoxing winery not only sells old wine, but also sells rice wine milk tea, rice wine ice cream, rice wine coffee, etc." Lin Yuan said, "We want to be able to make Fujian in this way of keeping up and innovate. Paedish rice wine is easily accepted by young people, which opens the young market for rice wine. "

However, how to create product differentiation and how to choose this modulation wine, these have become the problems of the early period of research and development of the mountain wine team. "Last October, our team began to conceive this product. Tong Jin Rong, a team member Tong Jinrong, learned from the non -genetic inheritance Mr. Lin Shitong to the non -genetic inheritance, and jointly developed rice wine to adjust." Lin According to Yuan, in March of this year, the team has signed a cooperation agreement with the Haitan Wine Industry; the investigation and MVP minimum feasibility test of the MVP have finally been determined through three stages of survey and MVP minimum feasibility test; A practical new patent of the central axis heating device is also applied for.

In July of this year, the Shanshan Wine Team won the award in the national competition with the "Shan Shan Wine Minpai Pai Minjiu Makeup of wine and drink -Shouzheng Innovation to promote non -genetic inheritance" project. When talking about the project award, Lin Yuan was excited: "Very proud to make the local non -heritage Fujian rice wine in Fujian, and get a lot of foreign friends recognized.

According to the relevant teacher responsible teachers, in the next stage, the school will continue to promote innovation and entrepreneurial education, strengthen school -enterprise cooperation, promote students' growth into talents, and strive to create more complete, higher and advanced learning conditions, create more high -quality high -quality high -quality Innovative and entrepreneurial brands, be a vital army and commando for innovation and entrepreneurship.

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In 2022, China Youth Innovation and Entrepreneurship Exchange Camp and the 9th "Youth" China Youth Innovation and Entrepreneurship Competition were jointly organized by the Communist Party Central United Human Resources and Social Affairs Department, the Ministry of Agriculture and Rural Ministry, the Ministry of Commerce, and the State and Rural Revitalization Bureau. The theme of the top ten, innovation and entrepreneurship win the future ", organize special exchange camps and entrepreneurial events around the four areas of scientific and technological innovation, rural revitalization, digital economy, and social enterprises. Since the start of the competition, it has attracted a total of 5,178 rural revitalization and entrepreneurial projects across the country to participate in the competition. During the period, it was divided into the preliminary competition, semi -finals, finals and other links. After fierce competition, the four groups of the special competition innovation group, the first creation group, the growth group, and the e -commerce group were selected for a total of 12 gold awards, 26 silver awards, 42 bronze awards, and several excellent awards.

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