Art | Honorary Book Forest Centennial Pushing Yawang "Rongbaozhai" first episode "Rongzhong Shulin"

Today, Beijing's Liuli Factory is still a cultural street with Shuxiang Moyun, and Rongbaozhai, located on the West Street of Liulichang, is no longer old. Between the Spring and Autumn Period, this old Chinese brand has become a comprehensive cultural enterprise that integrates liberal arts supplies, calligraphy and calligraphy operations, wooden watermarks, mounting repair, auctional pawn, and publishing and printing. Essence

After many twists and turns, set sail

In the eleventh year of Kangxi in the Qing Dynasty, in 1672 AD, a literati surnamed in Zhejiang opened the Songzhu Zhai Nan paper shop in Liulichang. This Songzhuzhai is the starting point of Rong Baozhai's legend.

When Rong Baozhai was founded, the shopkeeper Zhuang Huchen also engraved the concept of "friendly friends and Rong name treasures" on the signboard. Taking poetry, calligraphy and painting as the media, and friendship with the four seas; heavy quality and integrity operations, regarding reputation as a treasure — a generation of Rongbaozhai people, is to adhere to this heart, hang up the cloud sails, and cross the era of the era. wave.

In the information room of Rongbaozhai, there is a total of 4 volumes of "Rongbaozhai Wanjin Old account", which records the business status of Rong Baozhai from 1898 to 1948.

"Rongbao Zhai Wanjin Old Account"

In the vicissitudes of the vicissitudes, Rong Baozhai witnessed the glorious moment of too many paintings and calligraphy arts, and the bright memories of too many national culture were branded. Therefore, at the beginning of the founding of New China, the state cares for this traditional culture. Cultural circles such as Zheng Zhenduo and Wei Jiangong are also actively speaking to plan the future for the old store on the verge of closure. In 1950, with the support of the government's capital capital, Rong Baozhai opened its business with a public -private partnership model.

Guo Moruo Title "Rong Baozhai New Year"

Shoulder the mission and reputation ✦

In Rongbaozhai, a collection of "Peony Maps" created by painter Yu Fei in 1957 was collected. The previous knowledge was: Ding Yi's Chongyang Test Rongbaozhai's supervision of cooked paper and meticulous is a great thing in autumn. This "moist and thin" rice paper is one of the results achieved after Rong Baozhai's new life.

Yu Fei "Peony Map"

Driving the development of the arts industry is just a part of Rongbaozhai to promote the process of traditional culture. Rong Baozhai has always adhered to the business philosophy of "benefiting righteousness and long -term". It has cultivated a large number of talents in the areas of ancient painting, wooden watermarks, calligraphy and painting appraisal, golden stone engraving, and mounting repair, and injected surging development momentum into the old name.

On the road to pushing the flowers and painting arts, Rong Baozhai has gained praise from the artists with a dedicated attitude. Give full play to its own advantages and the spirit of "Xunzi Niu". This cultural enterprise has provided a practical guarantee for the prosperity of the art of calligraphy and painting, and has repeatedly joined hands with the painters to successfully complete the major tasks of the country's assignment.

In the summer of 1979, the western department store of Japan sent a special visit to invite Rongbaozhai to Japan to host an exhibition. In the following days, Rong Baozhai continued to work, and went to Singapore, South Korea, the United States, Canada, Germany and other countries to host exhibitions.

"The 30th Anniversary of the founding of the People's Republic of China and the China Rongbaozhai Exhibition" opened in Tokyo, Japan

Full of redness and warmth, moving forward 温

Rong Baozhai's root is deeply pierced in the soil of traditional Chinese culture. Ren tide up, Yunjiao Yunshu, Rong Baozhai is always full of redness, practicing the morality of humanities.

The densely sold and righteous sale shows the deep home country's feelings of the national brand. The fine tradition of public welfare, adding a warm light to the golden signboard of the old name.

"Heart Henan Anti -Flood and Floods"

Looking back, Rong Baozhai has gone through 350 rounds of winter and summer. During the long journey, it interpreted its meaning of "honoring the treasure", and also interpreted the endless inheritance of national culture.

Famous painter Fan Zeng and Chairman of the Chinese Artists Association Fan Dian will appear in this episode.

Famous Calligrapher Fan Zeng

The five-episode large-scale documentary "Rong Baozhai" produced by the Central Radio and Television General Taiwan Education Program Center, the first episode of "Rongzhong Shulin" will be on August 8th on CCTV Comprehensive Channel (CCTV-1) 22:30 Broadcasting and broadcasting on CCTV, CCTV News Client, and CCTV were broadcast simultaneously. At 21:21 the next day, it was replayed on CCTV Science and Education Channel (CCTV-10), so stay tuned.

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Responsible editor: Gou Xiaoqing

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