Anhui Normal University uses digital technology to help rural rejuvenation -do the new "cloud" article rural show

In the early morning, the sunlight reflected through the clouds in Hongcun, Anhui Province. The quiet countryside wakes up in the morning light. The green mountains are faint in the distance, and the water is flowing in the distance, like a watercolor painting roll between the heavens and the earth. This is the early morning of Huangshan Hong Village, a student of the network and new media majors of Anhui Normal University, and one of the promotional results of the school's summer social practice research team to help rural revitalization. The video release was only 3 days, and the number of playbacks on the entire network exceeded 3.7 million.

During the "Sanxiangxiang" event this summer, the school organized 116 theme teams of rural rejuvenation. Thousands of young students went deep into the countryside, the old revolutionary districts, and the deep mountains and forests. ... Make "Yun" go to the countryside to show new face.

Live and cargo attracted "economic cloud"

"Friends in the live broadcast room, our grapes are carefully cultivated 'sunlight roses'. They are pure and natural, and they are full of crystal clear. Welcome everyone to pick and taste." Farmer Cui Lifeng is broadcasting for the first time in his own vineyard. He is a little nervous in the face of tripods, lamps, and microphones. Looking at the number of viewers on the screen, he gradually opened the box, and his smiles became more blooming.

Before the live broadcast, Cui Lifeng was just a farmer who buried the field, and the way to do not have the same expenses became his "heart disease". Especially due to the impact of the epidemic this year, the number of tourists decreased in the orchard, and the grapes that were expected to grow hard can not come to buyers. The arrival of Anhui Normal University to the Gulf Rural Revitalization Theme Interview Troupe has solved his urgent urgency. Through the new media literacy training class opened by the school, he first came into contact with the new model of sales of e -commerce live. After team counseling, he also slowly mastered the relevant skills. "Although there are only a few thousand people watching the first pre -sale live broadcast, this is the first step for our local agricultural products to start 'Internet+' sales." Cui Lifeng said.

Live broadcasting is just a way to open sales. In order to further use the new media platform publicity, the school also set up a digital shopping platform such as the WeChat mini -program "Caijia Shop" to solve the problem of slow -selling agricultural products. "Live broadcast is an attempt to integrate and host art, photography, advertising, and the Internet and new media. , Also let the team members use professional knowledge to improve social ability, and get more.

New media blows "cultural cloud"

Yang produced the mountain gorge, and a mountainside group was densely covered with the mountainside. The Qingshi Road was equipped with a mahogany wall. It was staggered and simple. This is the third time the students who went to Xin'anjiang Basin in Xin'anjiang Basin, Shexian County came here for the third time. During the field visits, they found that most of the 12 villages in the surrounding villages were mostly young. The team focused on the revitalization of rural culture.

Santan Loquat is a national geographical indication product, which has the name of "Queen Mother of the Sky, Santan Loquat above the ground". After many investigations, the team used Santan Loquat as the entrance to design the first rural image IP "Little Loin" and "Little Land" with the first rural image of Shendu Town. , Blind box, canvas bag, cup and other series of cultural and creative products.

The player Mao Xinru said: "From the perspective of young people, Santan Loquat is anticipated, hoping to attract the fresh blood of young people to the market." The team shot social practical works such as landscape promotional videos, characters, and scenery photography products. 365 pieces are now transferred to the local government for free, and will be put into production and use.

Also in the millennium ancient county, Yixian County, went to Huangshan to "investigate the non -heritage of Qixian County, and promote the Huipai culture" Summer Social Practice team to plan folk activities and non -heritage lantern performances in West Exchange and Hongcun. Hongcun's lanterns flow, and the west hand in Chang'e to run the moon, and the live broadcast volume exceeds 1.7 million people. Team Guo Hao said: "Our college students should let the world see the beautiful villages in China and let more young people understand inheritance of non -heritage culture."

High -tech lit "Red Cloud"

What kind of spark will it collide when the virtual VR meets the revolutionary site? What kind of pilot experience will the rural attractions bring in the rural attractions?

In the hinterland of Dabie Mountain, the Red Education Base of the 28th Army of the Red Army of the Red Army of the Red Education Base of the Red Education Base of the Anhui Normal University went to Anqing Yuexi Luo Ping VR technology innovation "project E station" team created by the old site and the village history museum created by the team The VR model is online.

In order to accurately restore the revolutionary periods displayed in the exhibition Chen Museum, 13 teams have carried out the 11 -day data measurement work to provide data support for modeling. With the unremitting efforts of the players, the bricks and tiles of red memory were outlined, and a VR revolutionary site museum had appeared. Visitors put on virtual glasses and use modern scientific and technological methods such as sound, light, and electricity to see the battle course of the Red Twenty -eighth Army ...

In Jinzhai County, cultural tourism integration consisting of school tourism management, urban and rural planning and other majors to help rural rejuvenation research and practice teams, carried out the cultural tourism creative planning of Dabie Mountain linear tourism destinations, Guihua Village rural tourism explanation system design , R & D of Zhangjiadian Town Marketing Platform. The team members initially set up the "Ninety Miles of Landscape Gallery" rural planning zone special WeChat mini program in combination with GIS technology. They used drone flight technology to collect digital high -programs and high -resolution remote sensing images, and used software to make top -level and landform topics. Team captain Lin Jing introduced: "This 'picture' brings basic data such as spatial planning, geographical information, natural environment, and humanistic stories, including map roaming, scenic area overview, voice explanation, landscape impression, route navigation and other functions. The method of comprehensively perceiving 'let everyone feel the production, life, and ecological changes of this red fertile soil. "

Hu Chairong, secretary of the Party Committee of Anhui Normal University, said: "This summer, students have deeply realized the development concept of the people in practice, incorporating the ego into the ego, and integrating personal dreams into the village dreams and Chinese dreams. On the basis of deep perception of society, through the form of freshness, profoundness, and grounding, telling youth stories in the front line of rural rejuvenation. "

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