Layout the new track of the universe!Virtual IP "Little Sister Su" Chengmeishan Digital spokesperson, prototypes, legendary Su Dongpo sister

On August 8th, the Meishan Municipal Government News Office and the Meishan City Digital Economic Development Bureau released information saying that the virtual human "Su Xiaomei" of the Blue Cursor Group from the 3rd as "Meishan City Digital Spokes" and "Song Culture Recommended Officer" will be used as " , Layout the new track of the universe, and use virtual IP and digital technology to spread the excellent traditional Chinese culture.

In the future, the two sides will use the virtual human "Su Xiaomei" as the creative grasp, and the "Meishan carrier" as the original point of the cultural point, to jointly explore the new ways of urban cultural tourism digital upgrades, Dongpo culture, and digital marketing of local enterprises to create a firm culture The self -confident "Meishan carrier" promotes the economic and social development of Meishan City.

▲ Virtual person "Su Xiaomei"

"Su Xiaomei", why can it be the spokesperson for Meishan digital in Sichuan?

As we all know, Meishan is the hometown of Su Shi, Su Shi, and Su Zhe (historically known as "San Su"). It is the birthplace of Dongpo culture. Meishan made 886 jinshi during the Song Dynasty. It was the famous "Hometown of Jinshi" in Chinese history. This year coincides with the 985th anniversary of Su Dongpo's birthday, inheriting Chinese culture, Meishan is an important carrier and the soul of culture.

Although the virtual person "Su Xiaomei" is a character born in the Yuan universe, it has an inextricable bond with the "Three Su" and Meishan. "Little Sister Su" is the legendary sister of Su Dongpo. Some people also speculate that she is "Su Ba Niang" recorded on the San Su Temple's genealogy. She "lives" in the story of people's mouth, and was depicted by the literati. The virtual person "Su Xiaomei" is created by this as a prototype. Since its birth, it has been committed to using the creative combination of virtual reality to revive and inherit Chinese traditional culture.

The virtual image represents the understanding and precipitation of the younger generation of traditional culture. Su Xiaomei IP and the dissemination, inheritance, and development needs of Meishan culture coincide. "Small Sister Su" will become the communication bridge of Song culture, Dongpo culture and young people. In a more modern way, it will be continued to be written in the creation in a more modern way. It is also a new attempt for Meishan virtual technology to empower the city's economy and cultural development.

▲ Virtual person "Su Xiaomei"

After becoming the "Digital spokesperson" of Meishan City, the virtual "Little Sister Su" will start their own cultural roots in Meishan, and gradually release the urban series of urban series of Meishan, lead the audience to visit Sansu Temple, experience local non -heritage skills, traditional food, and In the way you trace the source, combine the new digital technology and the new expression method to tell the millennium story of Meishan.

As a virtual and reality connection, virtual human beings are the entrance -level layout of the Yuan universe. Some reports predict that the market size of virtual digital people in 2030 will reach 270.3 billion yuan. It will not only be applied to the fields of film and television entertainment, stage performances, advertising endorsements and other fields, but also extensively settled in physical industries such as cultural tourism and finance. The virtual person "Su Xiaomei" has been on the Spring Festival Gala of Beijing Satellite TV since its birth, issuing digital collections, and endorsement commercial brands. Circuit. In the future, with virtual human beings, the light asset model of urban cultural tourism, urban stories, and local industries will be connected in series, which may provide new possibilities for the dual development of urban economic and social benefits.

Red Star reporter Jiang Lintu as the respondent

Edit He Pioneer Yu Dongmei

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