Weifang created the "East Asian Cultural Capital" │ amplify the cultural leverage effect and promote the transformation of cultural soft power

Qingzhou in July, the sun was like fire. On a construction site on the banks of Nanyang Lake, the workers were sweating to step up construction. Behind them, a building with a "high stage and a tower" of traditional Chinese buildings rose up, and it was magnificent. This is the new Qingzhou Museum project under construction.

Haiyu Weiqingzhou. In terms of economic strength, Qingzhou is the top 100 county in the country; the essay heritage, the aura of the first ancient Kyushu of Qingzhou is unattended. In recent years, Qingzhou has concentrated the development of historical origin, urban spirit, historical culture and modern cities into a main line. Relying on the core competitiveness and radiation of culture, the leverage effect of culture is further enlarged, and the cultural soft power is transformed into hard support. Good historical and cultural accumulation, help Weifang create the "East Asian Cultural Capital", polish the business card of "Cultural Qingzhou", and the ancient city Qingzhou regains the brilliant confidence.

The new museum project invested 1 billion yuan and covers an area of ​​260 acres. It was led by Mr. Zhang Jinqiu, the disciple of Mr. Liang Sicheng and the chief architect of the Northwest Design and Research Institute of China. According to the plan, by the end of 2022, more than 50,000 collections of the Qingzhou Museum will have a new destination. Yang Huasheng told reporters that the area of ​​the new museum exhibition will be five times that of the old museum. After the project is completed, the Qingzhou Museum will become the international advanced and domestic first -class comprehensive large -scale museum.

Qingzhou, 12 years of national capital, has a glorious capital, the history of the city in 2200, and the important position of political, economic, military and cultural centers in Shandong in 1600. It is a real historical and cultural city. The long history has left rich inheritance for Qingzhou: more than 50,000 cultural relics, more than 3,000 national precious cultural relics, 906 non -mobile cultural relics ...

Qingzhou has high hopes for this new landmark, hoping that it can become an important place to show Qingzhou culture, art and construction achievements, and the future development of the city.

The articles made by Qingzhou around historical cultural relics are not only there. "Our goal is to let the" cultural relics live ', let the cultural relics collected in the museum, the inheritance displayed on the vast land, and the text written in ancient books are all Live. "Yang Huasheng told reporters that many years ago, Qingzhou attached great importance to the development of cultural relics and cultural and creative products, such as developing champion rolls, bronze, ceramics and other products. These cultural and creative products have branded the symbols of Qingzhou cultural elements. Take the product home and bring the culture of Qingzhou back home.

The Qingzhou Museum Group is 3 kilometers east of Qingzhou. Stepping on the green stone road, walking into the "Shili Ancient Street" exuding a strong sense of vicissitudes. In front of it is the tall gate of the eaves, the green brick small tiles, the carved beams and painting buildings, and the streets are various antique calligraphy and painting shops. Being in it, it made people go back to ancient times.

Compared with other domestic "ancient cities" that have been relocated or painted, there are still more than 20,000 aboriginal people who live and work in the ancient city so far, which complement the cultural relics and historic sites of Star Luo. Therefore, it is also known as a "living". Ancient city.

To build an "living" ancient city, Qingzhou has spared no effort. Let the ancient city "live" is not just a simple "living", but also because the local government's protection, inheritance, activation, and conservation of various cultural relics, culture.

Every day from 9 am to 11 am, it is Li Guangwu's performance time. With the cooperation of his partner, the 78 -year -old thin old man played the "fluttering butterfly" skill. He wore a flower hat, wearing a red flower gown, green flower pants, and two red flowers in his ears. In order to rush to the "flower butterfly" picked in his partner, he sometimes touched the carp, and sometimes rolled forward Sometimes the golden chicken is independent, and it lasts more than ten minutes of difficult movements. Not to mention the old man who is nearly 80 years old, even a young guy is not easy. After the performance, the tourists reported warm applause, not only praised the wonderful performance, but also paid tribute to the elderly.

Li Guangwu, a non -genetic inheritor of the "Puming Butterfly", couldn't think of it. In order to fill his belly, he followed his father's "juggling" to make himself a "financial meal". "The government paid for it and gave us a stage. I played vigorously every day, and I still have my own fan base on Douyin." Li Guangwu said with a smile.

In the streets and alleys of the ancient city of Qingzhou, there are still many non -genetic inheritors like Li Guangwu, Huayan, Piano, Octagonal Drums ... There are nearly 100 national, provincial, and municipal non -genetic inheritors every day. Perform and display for tourists for free.

Ma Aijuan, director of the Cultural Development Center of Qingzhou Cultural and Tourism Bureau, told reporters that because there is no economic source, many non -heritage faces the dilemma of loss. In order to solve this problem, Qingzhou has allocated 1.2 million yuan in special funds for the normalized display of the non -heritage art troupe each year. Show. Through this form, 20 intangible cultural heritage protection projects and more than 80 inheritors of intangible cultural heritage have been "rescued". The new model of the Qingzhou non -heritage benefit of the people who "pays for the government and benefits the people" allows cultural heritage to truly survive and passed on.

"How to grasp historical opportunities, start the" Qingzhou Ancient City 'image brand, and create a "living ancient city'. This is a complex proposition and a big project." Liu Yuande, secretary of the Party Working Committee of Qingzhou Ancient City and Director of the Management Committee, believes that paying attention to culture, attach importance to culture It is necessary to make foreigners feel that you have culture, but also to make the locals confident in their own culture. Speaking of Qingzhou people's care for the culture of the ancient city, Liu Yuande was deeply touched. One year, the most prestigious thousands of years in the ancient city of the ancient city was broken by a storm, and the people were distressed by the people. The continuous telephone call was called to the mayor's hotline to reflect that the government can further protect the ancient trees. In the hearts of the ancient cities, thousands of years of ancient locusts have long become an irreplaceable cultural symbol of the ancient city, and they do not allow any loss of ancient Huai. Liu Yuande also introduced that the wall of the ancient city Fu Caimin was Qingzhou brick carvings, woodcarving, and stone carving museums. When the museum was built, many people donated the treasures collected in their homes. force. In Qingzhou, you can see the past and look forward to the future. In the summer night, walking next to the Nanyang River, the running citizens, the old man who kicked the flower, the unique market style was fascinating. The "urban study" scattered on the streets is the most beautiful footnote of the cultural atmosphere of the city.

At Nanhu Academy, Citizen Na Ting told reporters that as long as she had time, she would walk into the academy to enjoy a person's reading time and feel the human book that never changed in this ancient city.

In Qingzhou, "urban study rooms" like this are scattered in various shopping malls and communities, and they are full of cultural stations with books, ink, and tea.

In recent years, the Qingzhou Municipal Party Committee and Municipal Government have attached great importance to cultural work, continuously increasing capital investment, vigorously implementing cultural benefits to the people, and fully launched the "cultural Qingzhou" brand, showing a good situation of stimulating vitality with culture and promoting development with culture.

Qingzhou has invested 80 million yuan to build a new library, invested 40 million yuan to build a new cultural museum, and invested 150 million yuan to complete the upgrading of Yunmen Theater. The Qingzhou Library and Cultural Museum have been rated as the national first -level museum.

Wang Zongliang, a member of the party group and deputy director of the Qingzhou Cultural and Tourism Bureau, believes that culture is the soft power of a city. This strength should be reflected in the body of each people. Cultural accumulation is the root of Qingzhou's continued more than 2,000 years.

The deep historical and cultural accumulation and a solid and extensive folk cultural foundation will definitely bred a huge cultural industry. In Qingzhou, use culture to empower the development of the city, and the water is successful.

On July 19, when a reporter walked into the Chinese Qingzhou Farmers 'Painting Academy, he was immediately shocked by the works in front of you: a full composition, exaggerated and unique shapes, and rich colorful farmers' paintings seemed to make people smell soil. In the simple, fresh and agile works, you can feel the innocent and simple emotions of the artist.

The 74 -year -old Ma Jiqing's home lives in Dongsha Ying Village, Huanglou Street, Qingzhou. His home is the studio. As a representative of the "Qingzhou Farmers Painting" project in Qingzhou's intangible cultural heritage, he still keeps cultivating. "It is not enough to draw six or seven pieces in a day. We are a farmer. Now we can make money at home at this age. How good!" Now, Ma Jiqing's nine people are farmers painters.

There are also many cultural and creative products around farmers' paintings: porcelain, silk scarves, pillows, cultural shirts, cultural packages ... Executive director of the Qingzhou Farmers' Painting Association, Qingzhou Intangible Heritage Qingzhou Farmers Painting Project Yang Lisheng told reporters that farmers' painting today There are many related products, ranging from hundreds of yuan to tens of yuan.

The reporter learned that since 2014, Qingzhou has taken farmers 'paintings as a major measure of "cultural empowerment rural revitalization" and increased farmers' income. Today, there are more than 2,000 members of the Qingzhou Farmers Painting Association, 10 professional cooperatives of farmers' painting, more than 10,000 years of creative paintings, and more than 40 million yuan in the amount of calligraphy and painting products. Farmers' paintings are widespread attention from the outside world as emerging industries with the cultural characteristics of Qingzhou.

If the "niche" farmers' paintings are typical of the "vulgar" of Qingzhou culture, then the huge calligraphy and painting industry can represent the "elegance" of Qingzhou culture.

As early as the 1990s, the statement of "Chinese calligraphy and painting watching Shandong, Shandong calligraphy and painting in Qingzhou" was circulated in the Chinese calligraphy and calligraphy industry. Wang Zongliang said that Qingzhou people have a long time for calligraphy and painting, and even farmers in the village will hang a few calligraphy and paintings at home. It is this atmosphere and tradition of advocating culture. It has bred a huge and mature calligraphy and painting trading market in Qingzhou.

In order to optimize the layout of the calligraphy and painting industry, Qingzhou has introduced a series of preferential policies to cultivate the development of cultural industries, and guide the continuous development of the calligraphy and painting industry. At present, Qingzhou calligraphy and painting practitioners have 55,000 people, nearly 1,000 business households, and at the highest time, the annual transaction value is 12 billion yuan. The Chinese Artists Association and the Book Association's sketch creation base settled here, and Qingzhou became the only "dual -base" county -level city in the country. Today, the domestic first -level marketing calligraphy index is released from Qingzhou, and Qingzhou has become the "vane" of the national calligraphy and painting industry.

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