Cultural digitalization needs more high quality supply

In the Internet era, specialized digital cultural products represented by e -books, audiovisuals, online film and television works, and interactive videos have continuously enriched the public's digital cultural experience. A few days ago, the National Internet Information Office released the "Digital China Development Report (2021)" (hereinafter referred to as the "Report"), which summarized the remarkable achievements of digital China construction since the 19th National Congress of the Communist Party of China and the important progress of 2021, and pointed out Digital reading products are booming, and my country's digital reading users have exceeded 500 million for the first time.

Behind the high popularity of digital cultural products is the growing needs of the people's increasing life. With the great improvement of people's material life, the cultural needs have been further expanded, and the cultural, tourism, and art related to spiritual life have become "rigid", and the demand side continues to "blow out". In recent years, the diversified development forms of digital culture consumption are particularly noteworthy. As stated in the "Report", in 2021, my country's "digital culture supply is more abundant and diverse", new service methods such as cloud exhibitions, cloud reading, cloud audiovisuals, and other new service methods have been launched one after another. The main theme film and television works are widely broadcast on major video platforms. It turns out that the widespread application of Internet and digital technology, while meeting people's spiritual and cultural needs, also shows the huge development potential of digital culture consumption.

Digital empowerment cultural innovation development has promoted new consumption models and scenes. Whether it is art exhibitions, cloud transformations of tourist area tourism, or new cultural consumption formats such as the start of the new model of the movie, it allows the public to see the convenience and support provided by digital technology for the co -creation of the field of cultural production and the sharing of consumer fields. There is no doubt that culture has become one of the important applications of digital technology.

At the national level, the deep integration of culture and digital technology has continuously obtained policy promotion and support. In November 2020, the Ministry of Culture and Tourism issued the "Opinions on Promoting the High -quality Development of the Digital Cultural Industry", proposing "expanding the supply of high -quality digital cultural products and promoting consumption upgrade." In May of this year, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the Strategy of Digitalization of the National Cultural Culture", and made a key deployment of strategic paths and steps. A new digital culture experience in combining online and online. " Undoubtedly, the baked policy will inject vitality into the digital upgrade of the cultural industry.

However, the current digital cultural products also have mixed fish and dragons, and the good and bad are uneven. The contradiction between people's high demand for high -quality digital cultural products and insufficient high -quality cultural content and low quality has become a topic that needs to be resolved.

It should be noted that culture is an indispensable spiritual motivation for social progress. To enhance people's sense of cultural gain and happiness with high -quality cultural supply, it should become the goal of the development of the digital cultural industry. my country's cultural resources are rich, how to plant cultural fertile soil, make many means to make culture truly integrate into the era, integrate into everyone's spiritual life, and test the wisdom and ability of high -quality digital cultural products suppliers. At the same time, how to make full use of existing public cultural facilities, promote digital cultural experience, tailor -only personalized digital cultural content services for users, develop rich and diverse digital cultural consumption scenarios, improve the accuracy and inclusiveness of digital cultural services equivalent equivalent Worth pondering.

Undoubtedly, the empowerment of digital technology at the moment allows culture, especially Chinese traditional culture to better serve the masses, and will also help more high -quality cultural new content, new products, and new services that continue to emerge and shine.

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