Is it a solution to get rid of the inner roll?

Author:Tencent Research Institute Time:2022.08.07

Li Shuhang TRI Light Author

There are more money, less things, and close to home. It is the eternal standard for modern people to judge a good job. Among them, how important is "near home"?

At the end of last year, some economists suggested that young people do not spend too much time on the road of commuting and use the time saved to improve and improve themselves. [1] This remark received a large number of oppositions, and it also reflected from the side that without much choice, young people hope to sacrifice time for commuting to reduce expenditure.

It is restricted by real conditions, "near home" is often just a beautiful wish. Around large cities such as Beijing, Shanghai, Guangzhou and Shenzhen, a large number of "sleeping cities" distributed in the surrounding areas have bred a "pendulum" family of cross-district and cross-provincial commuting. They may spend 3-4 hours on the road throughout the day.

But from another perspective, the ideal place of work is not necessarily home. Working in the third place outside the residence and the company may bring higher productivity.

Sometimes, we also want to change our favorite environment -library, cafes, and street garden. It is best to face the sea beach facing the sea. As long as there is electricity and network. However, most people's wages are not enough to support this dream.

But now there are more and more people who have started trying to work at home and companies, and can even constantly change the country and region to work and live. These people are the so -called "digital tourism" group.

Digital Portrait: Modern workers who live in water and grass "

Digital travelers may be different, but they basically combine travel and remote work, but the difference between time and distance. Some digital travelers travel for many years, and regularly move between various countries and regions; others "nomadic" in a short period of time to achieve the organic combination of fixed -point work and work while working. Some people travel around the world, but others have never been out of the country.

Digital nomads in the narrow sense must consider the word "swimming". This means a mentality that is not satisfied with somewhere, driving them to continue to live in new places.

"You" also represents other aspects of freedom. For example, the source of income consists of multiple modules, not depending on a single full -time work, that is, to be a "slope youth". If you don't count the attributes of this "swimming", of course, it is not necessary to be at home or familiar cities, which depends more on your personality and preference. In fact, any company's registered place/social security distribution place is different from your actual place of residence.

According to statistics, there are more than 15 million Americans who work through the Internet and are not fixed. Focusing on the lifestyle of digital nomads, the selection of livable cities and the surrounding industries such as catering, accommodation, and entertainment are also emerging.

Wait, we need to spend some time to see this "according to statistics."

Obviously most institutions that are keen on the trend of remote office and digital nomads are obviously mostly engaged in related industries. Therefore, this type of statistics generally come from the following: MBO Partners specializes in providing remote talent pairing information, and the free career introduction platform UpWork (this is this is There are frequent customers on Bloomberg), as well as Airbnb and Slack. Their evaluation is obviously related to interests, but it is not fake. At best, it will be conducive to their own interpretation of relevant data.

Knowing this background, let's take a look at the 2021 digital nomad report released by MBO PARTNERS.

The report states that the number of American workers described as "digital swimming" was 7.3 million, 10.9 million, and 15.5 million from 2019 to 2019, respectively, and increased by more than 40%year-on-month.

Digital swimming is a mixture of full -time (71%) and part -time (29%). It may only work in one year in one year. Therefore, their differences are very different. 21% of the interviewees were less than $ 25,000, but 44% (approximately 6.8 million ⼈) annual income was higher than $ 75,000.

Although the income level is different, most of the digital tourists (79%) of each income segment are satisfied with the current income, which is slightly higher than that of ordinary employees in the control. This may be because the "living elsewhere" travel experience supplements the sense of achievement beyond income. In the interview, digital travel often said that if their collection is to hold their travel, they will be very satisfied with their current income.

Digital tourism is mostly working in the ground with low living costs, while serving high -paying guests at the same time. In this way, they can benefit the so -called "geographical arbitrage", spend less time to feed, and have more time to enjoy adventure.

People often think that only young talents who have not settled down and have no family are keen to live in "nomadic". However, according to another investigation by Flexjobs (listening to the name, this is a recruitment website that is positioned in remote work) in 2018, a survey of American users [3], only 27% of the respondents were generations of generations (millennials (millennials 41% of the X generation (born in the 1960-80s), even 32% of the infant tide (born in the 1940-60). In addition, 61% of the respondents are married.

These data are unveiled. Digital nomadic is not only suitable for young single -back baggers. It is also a lifestyle that is actively pursuing all ages and generations of all ages and generations. So, what is the situation in China? Domestic digital nomads are a small circle of "looking up and not looking down". For example, the "digital tourist tribe" created by senior tourist Jarod basically includes Chinese people who can contain transnational nomadic. But in a broad sense, people who rely on long -term long -range work (even if they settle in small cities, they undoubtedly use "geographical arbitrage") are much more than statistical figures. It is not easy to know the whole picture of them. Among them, those who do not rely on full -time work to work are more "flexible employment" that have been summarized in the context of China. This group has not undergone detailed statistics, and some of them are relatively new, and they are not enough to become statistical occupations.

for example. According to the "National Development Guide of the National Store" issued by the Ministry of Commerce, as of the end of 2019, there were more than 80 million registered small shops across the country, driving more than 200 million employment. The "small shop" defined in this document refers to a micro -enterprise with an individual industrial and commercial households who consume residents, less than 10 employees or less than 1 million yuan in annual turnover, and one is "an online store with an annual turnover of 15 million yuan". Essence Among them, posts that do not involve physical logistics, such as art, customer service, management, etc., in fact, there are long -range conditions.

Why is it "tourism"? Technology, concepts and migration costs

The term "digital nomad" is literally translated from the English "Digital Nomad". Nomad originally refers to the nomadic people who "live in water and grass". The cost of living in different cities is different. Digital tourists are indeed "living with water and grass". They choose to work and live with cost -effective places, as natural as water flows from high to low.

In the late 20th century, the miniaturization of computer processors, storage units and other technologies made progress. Among them, Japan's Hitachi Corporation developed more energy -saving rapid data memory CMOS, which contributed to the invention of the first "knee -type computer" in 1982. In the 1990s, the computer was smaller, and the handheld and even watch -type devices first saw the prototype. At the same time, the rise of wireless network technology made people start to imagine the network connection at any time.

In 1997, Tsugio Makimoto, manager of Hitachi Corporation and the Integrated Circuit Department, and British Electronic Weekly Editor David Manners, "Digital Nomad", published, published, Its title is the source of the term "digital nomad". However, this book did not get widespread attention immediately after the advent of this book, because the book has a little bit of the meaning of selling parent company technology from the evolution of semiconductor technology.

Nevertheless, "Nomadic Office" still accurately predicts the integration of computer and communication technology and its reshaping of future lifestyles. The author pointed out that with the development of technology, people will be liberated for the first time from the limitations of geography and distance, and loosen from the situation that must be settled in one place for survival to get freedom. This brings people unprecedented opportunities to release unparalleled potential.

Due to the limitation of technical conditions at that time, they still imagined that a certain device will specialize in their duties, such as portable computers, portable translation machines, electronic positioning instruments, electronic wallets, etc. We know that these things are finally integrated into two devices, mobile phones and laptops.

Portable office equipment allows people to quickly build a working environment. Coupled with high -speed and affordable wireless network connections, it has become the primary condition for digital nomad lifestyle.

However, we may feel that broadband coverage is taken for granted, but even in the United States, broadband infrastructure in remote villages is also a problem. This means that in the vast developed home of modern multinational tourists, only a few very limited strongholds can be selected.

In the past year, the digital tour was keen on the country in Thailand, Vietnam and other countries. Due to the restrictions on travel caused by the epidemic, American employees have chosen to move from large cities such as New York and old cities to domestic Burd and Austin and other cities, as well as resort such as Taihao Lake and Bozman. In China, popular tourist residences include Yunnan Dali, Lingshui, Hainan, and Anji, Zhejiang.

In addition, the digital nomad model can be adhered to some key elements below:

——The work that can be done at all -faceted face -to -face. In history, some jobs are conditional to abandon face -to -face communication, such as document processing, but the upload of work instructions can only be completed in person. The network can allow the communication between colleagues, leaving only the absolutely necessary part of completing the work, thereby creating the possibility for remote work.

In the report of MBO Partners, the scope of digital tourism is booming, including information technology, creative services, education and training, consulting, marketing public relations, financial accounting, etc. The common point of these majors is to make the numerals and interconnection of remote execution tasks.

Many digital swims have scarce high skills. 64% of the interviewees need special training, education or professional knowledge, which requires 48% of the trainers. Digital nomads (77%) make ⽤ ⽤ 数 ⾼ competitiveness, and more likely (76%) to become the early puppets of technology, in these respects, they are far ahead of non -tourist groups (41%and 36%). On average, digital tourism has also been well educated. 59% have a bachelor's degree or above (35% of adults in the United States), and 26% have a grade degree (adult American ⼈ 13%). "One trick eats all over the sky", these scarce talents are easier to control their work. With full -time employees (49%), more freelancers (69%) plans to continue nomadic life in the next two years.

—— The homogeneous lifestyle brought by globalization has reduced the switching costs of migration (material and intangible). Language, food, clothing, transportation, accommodation, etc. can be standardized as much as possible.

The standardization of these basic living conditions also makes the people measure the degree of livability in different places easier. A website named Numbeo lists the costs of buying, ordering, ordering, leisure and entertainment, rent, and per capita income in major cities in the world, and can be compared horizontally. For example, Toronto's $ 5000/month consumption can maintain the same living standards in Beijing as long as $ 3845 (¥ 19670).

——The transformation of individual and social values. In the past, people's impression was the law of "two points and one line", but in recent years, especially since the epidemic, this impression has been constantly disintegrating. The epidemic greatly accelerated the sink of the concept of remote work. For example, although you may still explain to your parents and relatives when you return to your hometown, you are not coming to vacation, you can go to work at home, and they will be easier to accept this statement than a few years ago.

For a long time, young people in the town have continued to bid farewell to their hometown and go to big cities. The endogenous motivation is to get rid of the small places "related society" and "human society". However, their skills and work they are studying in big cities often cannot provide themselves. They go home with the "Dragon Slaughtering skills", but they do not use the place of martial arts. Remote work can resolve this contradiction to a certain extent, allowing them to relive the familiar environment and humanity of their hometown, without need to commit to unaccustomed local work.

There are also some people who have different ideas from their parents with the improvement of their living conditions. They feel that they can live their ideal life without relying on "iron rice bowls" or seeking "stability". "The journey.

The life of digital nomads will make many non -travelers live. Some of them are on social networks, or disclose the moving side of their lives through the media, which has aroused a lot of attention, so that the media can be used as their own side.

Come to the distant, exotic, and happy and relaxed daily life, both in Instagram or in Xiaohongshu have created a collective viewing landscape. In the report of MBO Partners, as many as 60 million Americans who are currently not digital nomads said that they are interested or likely to try to travel to the people in the next two or three years.

Of course, a large part of them is the so -called "sofa digital tourism", that is, to see the video of others is satisfied.

In fact, no work or lifestyle is perfect. Long -term foreign life, especially foreign life, and need to move at any time, making digital nomads appear fragile in some aspects of life compared with the settlers. For example, personal property and even production tools are prone to loss or stolen; an environment that is not familiar with life may encounter personal violations; employment of non -signing contracts will harm its own rights and defending rights.

The MBO PARTNERS report shows that the average continuous nomadic life of a digital nomad will not exceed 3 years. The reason for the top three is: tired of traveling; the cost is too high; the logistics in remote places is not smooth. Other reasons include loneliness, difficulty in taking into account both work and full -time travel, and missing family and friends.

The future of digital nomad

Digital nomads have developed into a new type of work that cannot be ignored in today's society. This form of work in turn has changed the employees, employers and surrounding industrial chains in it, reshaping corporate organizational relations, as well as large and small towns around the world.

The new crown epidemic, which began to spread in 2020, affected the trend and practice of digital nomads from the positive and negative aspects.

More and more companies have begun to accept the model of remote office. Some of these companies will find that after the remote office is turned on, the productivity has not dropped significantly, which will be permanently remotely considered.

In this regard, different enterprises have different conclusions. Companies like Airbnb are benefiting from the long -range working model, and naturally they must do their best in their own office. The nature of its work also determines that large -scale or all employees will not affect its efficiency too much.

In turn, the epidemic prevention and control also limited people's ability to move. The nomads still tried to continue flow, but found that they were restricted to fixed places and were difficult to flow. However, this negative impact will always be limited for a limited time, and the impact of change on the mentality and decision -making of business managers will be more far -reaching.

The long-term sustainability of the new crown epidemic has no determination to combat hard-core to adhere to the lifestyle. However, compared with the epidemic, the number of digital swimming is less to change the place of residence, and it takes longer to live in each place. Reducing travel has improved work efficiency and more opportunities to understand local culture. There are more nomads than before, but everyone may not be as comfortable as the original. Even if there are not so many backpack -style narrow -minded people, more people can choose the "cost -effective" urban life, which will only mean one thing: the original "cost -effectiveness" of these places will be flattened.

In the case where the mass tourism market cannot be recovered in the short term, in order to boost the tourism economy, some countries have begun to study and formulate preferential policies to attract digital tourists to live. [4]

Estonia is the earliest country in the world to propose a digital visa system. From August 2020, as long as it is proved to have a job overseas and a monthly income of more than 3,500 euros, you can apply for such visas and live in the country for up to one year. The Bermud Islands allow foreigners who are 18 years old and can prove that they have employed or registered research projects. They pay a $ 263 annual fee for one year of residence and go there to work for a long -range office or study. Similar measures have also been introduced in Spain, Barbados, Thailand and other countries and regions.

But in common tourism such as Dali and Florida, it is another scene. Because of a large number of high -consumption "outsiders", the price level is infinitely close to the tourist city. However, new immigrants with long -term residence will not bring as many employment opportunities like tourism in the local area. This will affect the local aboriginal people, forming a Gentrication situation similar to the reconstruction of the old district.

According to statistics, in the past 10 years, the total consumer price (CPI) of the province in Yunnan has increased by 22.4%, which is consistent with the national average. In the past 10 years, food prices have risen by 50.0%, which is the main factor for the rise of Yunnan's CPI. [5]

In the eyes of tourism, it means that "poetry and the distance" Dali, Yunnan, allows their consumption behavior to enter the "minimalist". "In Dali, like makeup and buying beautiful clothes, these are very few, and you don't need to have such exquisite life." [6]

On the other hand, there are different views: "Dali's consumption level and house prices have been pulled to the level of the provincial capital (even more), but the wages of the local people have no increase. Dali, but in the bottom of my heart, I hate it very much, and I hope that there is no one of you. "[7]

references:

[1] https://weibo.com/5994003317/l7cdo5kgh [2] https://www.mbopartners.com/state-dependnce/2021-digital-research- <3] https: // ETD.LIS.sysu.edu.tw/etd-db/etd-search/getFile?urn=etd-0213119-010005&FILENAME= EETD 0213119-010005.pdf basics:/cacta.cn/detail_bigdata.aspx? BDID = 3602 [5] https://m.yunnan.cn/system/2022/07/09/032178046.shtml [6] http://app.cb.com.cn/share/222161 [7] https://mp.weixin.qq.com/s/rbt1uwikraayr_ymcabghg

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