Look at the new achievements of the construction of 5A -level scenic spots

In accordance with the National Standard of the People's Republic of China, the "Division and Evaluation of the Quality Grade of Tourism Scenic Area" and the "Administrative Measures for the Quality Grade of Tourism Scenic Area", the relevant provincial (district, municipal) cultural and tourism administrative departments are recommended. , Twelve tourist attractions have reached the standard requirements of the national 5A -level tourist attractions, and are determined to be a national 5A -level tourist attraction. This article selects representative scenic spots, focusing on the latest results of the construction of 5A -level scenic spots, highlighting its innovative practices of discovering local characteristics and integrating local culture to readers.

Ancient Town Scenic Area:

"Sanwen" innovation integrates the ancient town to change the new face

Wang Xuejuan

Among the 12 national 5A -level tourist scenic spots announced by the Ministry of Culture and Tourism, it was on the list of Anren Ancient Town, Chengdu, Sichuan. The Anren Ancient Town, located in the western part of the Chengdu Plain in Sichuan, has a history of more than 1,380 years. It is named after the meaning of "benevolent and Anren". It is the only "Chinese Museum Town" named after the Chinese Museum.

An Ren, a famous historical and cultural town in China, condensed the century -old history of the history of the west of Sichuan. During walking, the Ming and Qing classical buildings in western Sichuan can be seen everywhere. An Ancient Town Scenic Area is composed of the three core resources of the Mansion Old Street, Liu's Manor Museum, and the Jianchuan Museum's settlement. More than 10 million collections and 3,655 national first -class cultural relics. The value and scale of its existing cultural relics, the number of museums, is preferred in similar towns in the country.

▲ Ancient Town Scenic Area (Photo Conferring in Annan Ancient Town Scenic Area)

Old streets and ancient buildings, the leisurely life of the Chengdu Plain, accompanied by music festivals and art exhibitions, has made the tourist attractions in Anren Ancient Town a highly respected tourist hot land in recent years. The ancient town is full of new and old collisions, glowing infinite vitality. With the continuous hosting of "Putting on Cheongsam to Anren", "Anren Fun Song Music Festival" and Anren Biennale, Anren Forum, Cultural Town Expo and other activities, the quality and tourism reputation of Anren Ancient Town have continued to increase and expand their influence. It has brought about the growth of the tourism industry. Data show that in 2021, it received 60.581 million tourists, realizing ticket income of 54.533 million yuan, and comprehensive tourism revenue of 2.324 billion yuan.

Cultural elements continue to empower the tourism of Anren Ancient Town Scenic Area. In recent years, local activities such as China Online Film Week, Chengdu Youcheng International Music Festival, and Chinese Young Writers Award have been introduced in the local area. The business card of Anren Ancient Town was launched.

The "new" of the ancient town cannot be only on the surface. It is also in the integration and innovation of the "three texts" of cultural universities, cultural tourism, and cultural and creative "three literatures". According to the person in charge of the Management Committee of the Ancient Town Scenic Area, the local area adheres to the organic combination of historical and cultural protection and inheritance and industrial development. Today, Anren Performing Arts Complex, Huagong Cultural Expo Exhibition Complex, Fangzhi's study aesthetic experience complex, Tianfumei Academy of Music Culture and Creative Complex, non -heritage cultural experience and other new cultural tourism consumer experience comprehensive scenes. Today, the newly formed 63 museums in the scenic area have established a new model of the "Museum+Cultural Tourism Consumption Scenario Experience".

This means that tourists can have a better cultural tourism experience. In comprehensive new consumer scenes such as the Gate of the Gate of the Gongmen, the Laojie Wenbo Complex of the Mansion, and the Splendid Anren Flower Expo Park, tourists can visit the art commune and experience the new consumer formats such as light luxury bars, small hidden food therapy, garden organic restaurants You can also experience new consumer scenarios such as "Tourism+Technology", "Tourism+Network Audiovisual", "Tourism+Music", "Tourism+Exhibition".

Cultural and innovative new towns. Local and creative carriers such as OCT Creative Cultural Park, Jianchuan Cultural and Creative neighborhood have been built in the local area, and more than 20 acting works such as "Ann Ren today" and "I am a Sichuan Army" have been incubated. Create ice cream and "An Renjun" series of more than 100 cultural and creative derivatives.

"Residents become the people, create sharing together, and develop the whole region." According to the relevant person in charge of the Management Committee of the Ancient Town Scenic Area, unlike other ancient towns, Anren Ancient Town is an ancient town of "living". Realize co -construction, sharing and governance. Through deepening cooperation, local attraction of outstanding young people returned to their hometowns and excellent talents to settle in, and promoted the integration of agricultural, commercial, cultural tourism and tourism. Data show that since 2018, the "Sanwen" enterprises have absorbed more than 5,000 employment, driving more than 20,000 radiation employment, including more than 6,000 foreign employment and entrepreneurship. The average annual increase of residents' wages and operating income of 8.3%, 16,000 rural residents entering The city has become a "new citizen", which has increased the annual income of farmers from 18,000 yuan to 32,000 yuan.

Weishan Lake Tourist Area:

Good times on the lake helped to do the big cultural industry

Su Rui

On July 13, Zong Ya, a personnel of the Weishan Lake Tourism Area, was leading the tour group to visit Weishan Island, Jining, Shandong. In her 30s, she was born in Weishan Island and left to Weishan County at the age of 8. In recent years, there are more and more tourists in the Weishan Lake tourist area. Zongya returned to Weishan Island two years ago and became a interpreter. Today, she bought a house on the island, hoping that her hometown is becoming more and more beautiful, attracting more people to experience. Located in Weishan Lake Tourism Area in Weishan County, with the theme of "Lake Life", with "Lake Light and Water Charm", "Global Tour", "Historical Memory" and "Water Village Style" as the main tourism nodes and landscapes. Enriching the original ecological tourism resources of the water village is a concentrated manifestation of traditional culture, ecological culture and red culture.

▲ Weishan Island area in Weishan Lake Tourism Area (Photo by Su Rui)

There are many islands on the Weishan Lake. Among the nearly 200 islands, the larger ones are Weishan Island, Dushan Island, and Nanyang Island. These three islands are also known as the "three beauty" in Weishan Lake Islands. Chu Xin, secretary of the party group and director of Weishan County Culture and Tourism Bureau, introduced that in recent years, Weishan County has strived to do a good job in the "cultural chapter" of the scenic spot, actively integrates into the construction strategy of the Grand Canal Cultural and Economic Belt, accelerate the development of the Hong Kong and Airlines logistics industry, and launches " At the same time as the brand of Weishan Grand Canal Logistics, it cultivates the development of the canal culture and economy, and strives to make the Weishan section of the canal into ecological promenade, tourist promenade, and economic promenade, and continuously accelerates key projects such as rural revitalization, integration of cultural tourism, and special economy. Construction.

"Our village vigorously develops research and cultural and creative industries. Every month, there are students who have come here to collect photography here. Red cultural resources such as railway guerrillas can provide good creative inspiration. It is also a study course." Weishan Ma Huaiwei, secretary of the party branch of Lu Meng Village in Shimao Town, introduced that during the National Day last year, the people in the village sold ice cream, pure water, snacks and fruits, and could earn thousands of yuan a day. The local planned to invest in the construction of a food street in the village, and push all the authentic snacks and food of Weishan Lake Fishing Township, so that the people in the village are busy and better serve the guests who come to travel.

"Yangcun, Weishan Island Town is a well -known revolutionary village in Weishan County. It was a base for anti -Japanese armed forces such as the railway guerrillas, the Weihu Brigade, and the canal detachment. Said that Yangcun seized the opportunity to create a 5A scenic spot and strengthened the governance of the village and village, and now has undergone tremendous changes.

At the same time, Yangcun develops characteristic homestay industries through professional homestay operation management companies, and uses idle houses or funds to invest in shares to achieve villagers, cooperatives, and companies. At present, the first phase of Yangcun has built 33 units, with special homestays with Yin Shang culture and fishing lake culture, antique thatched huts, and the beautiful rural environment has been loved by tourists.

"Weishan Lake has rich tourism resources and heavy cultural heritage. How to strengthen the integration of cultural tourism and work, and strengthen the cultural industry of Weishan Lake. In the future, Shanxian will adhere to the main line of cultural tourism integration to realize the mutual empowerment of culture and tourism; strengthen the awareness of cross -border integration, be brave in innovation and bold practice, actively cultivate the new format of "cultural tourism+", and strive to develop in the area around Weishan Lake. Zhen's development vitality, work together to write a new chapter in the Cultural Travel of the Weishan Lake Economic Circle of Weishan Lake.

Jigong Mountain Scenic Area:

Centennial old villas are young and fashionable

Zhang Yingying

Recently, the Jigong Mountain Scenic Area, which is known as the "Cloud Park" and "Wannian Architecture Expo", has been rated as a national 5A -level tourist scenic spot, which ended the history of Xinyang City, Henan Province.

In early 2017, in the face of the difficult tasks of the transformation and upgrading of Jigongshan Cultural Tourism Industry and the eager expectations of the people in the city, Jigongshan proposed to create a national 5A -level tourist attraction. In the past 6 years, in the face of the severe and complex economic situation, the arduous and heavy development tasks, especially the impact of the new crown pneumonia, the Jigongshan Scenic Area has tightly centered the 5A target in the crisis, and opened a new game in the change of the game. Fight for the advanced position to make a lottery, the decisive battle to win the establishment of the national 5A -level scenic spot, and wrote the exciting movements in the process of the high -quality development of Jigongshan and tourism with the struggle.

Jigongshan Scenic Area is one of the first eight scenic spots opened in the country, the first batch of national key scenic spots in the country, one of the four major summer resorts in China, and "National Key Cultural Relics Protection Unit". Comprehensive tourism destinations integrating tourism, leisure vacation, health health, and expanding research.

▲ Jigongshan Scenic Area (Figure Confusion of Jigongshan Scenic Area)

Buddha light, sea of ​​clouds, fog 凇, rain, Xiaguang, exotic flowers, strange rocks, and spring flow waterfalls are called Jigong Mountain Eight Nature Landscapes. There are also many legendary stories and human history of Jigongshan. Once, foreigners have gathered. They have established hospitals, schools, churches, and sings. They have become the paradise of foreigners. It not only witnessed China's early opening up, but also had been filled with war and treacherous.

As early as the early 20th century, 23 countries including the United States, Britain, France, Germany, Russia, Japan, Sweden, Denmark had invested in building hundreds of villas in Jigongshan. Although the villas that are well preserved in the current well -preserved villas are less than 200 due to war and man -made damage, but the exotic mood coming in the face will still surprise the viewer. These multi -ethnic, multi -countries and other building communities, the mountains and mountains, reflect each other.

In order to create a 5A -level tourist scenic spot, in recent years, the scenic area has fully developed and used the old villa resources of the scenic area to tap the unique value and scientific connotation of the core tourism resources of the scenic area, and create an immersive play atmosphere. Establish a leading group of Jigongshan Old Villa History and Cultural Development Work, and set up a special class to organize relevant personnel to dig and refine the historical and cultural exhibition halls or in 12 different themes of Jigongshan Wanuo Architectural Culture and Anti -Japanese War Culture. The memorial hall, combined with the promotion and application of 5G smart tourism projects, introduced technical means such as sound and photovoltaic, 5D holographic and other technical means to carry out scenes, so that tourists entering Jigong Mountain can experience the history and culture of Jigongshan. Strengthening the integration of cultural tourism and the introduction of the elements of the film, the movie "Use My Viewing the World" was filmed in Jigong Mountain. The 80%of the plot of the film was shot in Jigong Mountain. At present, the 11 -phase project and the 12 -phase projects of Jigongshan Modern Building Group Cultural Relics and Repair have been completed. Complete old villa maintenance projects such as Meiling Dance Hall, Yilu, Sisters Building, Yidewin Villa, Tao Huasheng Villa; The museum and non -heritage exhibition halls have improved internal facilities and officially opened.

The "activation" of the two villas of Yilu and Sister Building in the century -old villa series is a highlight of Jigong Mountain, which is very popular with tourists. They have a total of 25 high -end rooms, and there are various leisure and entertainment venues such as study rooms, chess rooms, billiard rooms, gyms, and tea rooms. The style of the room is very retro and elegant. In addition to allowing tourists to understand foreign culture from the appearance, it can also allow tourists to experience a deeper Republic of China style from the inside.

Liu Jie, the director of marketing of Jigongshan, said that the honor of "National 5A Tourist Scenic Area" is not easy, and they will take care of this "golden signboard" with heart. Jigongshan Scenic Area will use this as a new starting point, continue to increase investment, improve supporting facilities, improve services, improve the quality of tourism, and continuously strengthen the tourism industry in the scenic area, so as to better and faster the development of the scenic area.

Huangyao Ancient Town Scenic Area:

Create a sample of leisure tourism in traditional ancient towns

Guo Kaiqian

Huangyao Ancient Town, located in the northeast of Zhaoping County, Hezhou, Guangxi, rose in the Song Dynasty, with a history of nearly 1,000 years. Panpan in the ancient town, flowing water. On both sides of the stream, the ancient banyan, the camphor of the thousand -year -old, or the camphor, either than the water on the waters, is lush; or it is longer than the rock cracks, and the wax is dry. The streets of green rocks are winding. The dwellings on both sides have a strong Lingnan architectural style, which outlines a beautiful picture of traditional farming and countryside life.

As a "famous Chinese cultural town", Huang Yao's bricks, tiles, and grass and trees are all precious wealth. In order to protect the original appearance of the ancient town, Hezhou City issued the "Regulations on the Protection of Huangyao Ancient Town in Hezhou City" in 2017. This regulation is the first local regulations on the protection of ancient town protection in Guangxi. Building operations restricted in the ancient town have far -reaching historical significance for the protection and development of Huangyao Ancient Town.

While planning and development, Huangyao Ancient Town focuses on protecting the landscape inside and outside the scenic area. Local strict accordance with the requirements of the "Urban and Rural Planning Law", "Cultural Relics Protection Law" and "National Historical and Cultural City Famous Town and Village Regulations", the ancient town is managed, and the old town is restored to maintain the original appearance of the ancient town in accordance with the principles of repairs. Establish a protection symbol of ancient buildings, ancient trees, revolutionary ruins, and other important landscapes in the ancient town district to implement protective measures. The beautiful ancient town scenery and deep humanistic heritage made Huang Yao's reputation greater and greater. Wuling in a series of honorary titles.

▲ Huangyao Ancient Town Scenic Area (Photo Conferring in the Guangxi Culture and Tourism Department)

The long -lasting youth in the ancient town lies in the inheritance and development of its cultural context. In the Yuliang Cultural Experience Hall of Huangyao Ancient Town, a child knew and experienced Huang Yao's pulp making skills with his parents: "I now know that Huangyao's pulp soybeans are made."

Huangyao Ancient Town has continued to inherit many century -old store brands, and Huangyao's tempeh is one of them. The Royal Culture Experience Hall was opened and opened in 2021. It made Huangyao Po -Bean in the intangible cultural heritage into items that can be seen, playable, eaten, and experienced. Intangible cultural heritage is vivid. "The experience hall not only helps promote the orderly inheritance of the excellent traditional culture of China, highlights the thousands of years of the ancient town, but also effectively promotes the integration and development of the cultural and tourism industry." Said Tang Songbo, director of the management committee of the Tourism and Cultural Industry Zone of Huangyao Town.

In 2019, the Cultural and Tourism Department of Guangxi Zhuang Autonomous Region signed a cooperation agreement with the Hezhou Municipal People's Government to jointly build a demonstration zone of the Huangyao Ancient Town Cultural Tourism Industry (referred to as "Huangyao Industrial Zone") to build an internationally renowned ancient town cultural, leisure and health tourism purpose For the purpose of the integration and development demonstration zone of the national cultural industry and the tourism industry, the new exploration of the high -quality development of the cultural and tourism industry.

Huangyao Industrial Zone takes the cultural tourism complex as the starting point, deeply digs the historical culture and folk customs of Huangyao, and organically integrates the local red culture, traditional weaving and embroidery, and tempeh industry. Promote the integration and development of the culture and tourism industry. For example, the large -scale performing arts named "Rooting Huang Yao", which combines the natives of Hezhou and folk culture, allows tourists to transform from a 2 -hour "cross -town tour" to 24 -hour "overnight tour", becoming a beautiful culture of Hezhou New business card. Data show that in the past 5 years, Huangyao Industrial Zone has introduced 13 cultural tourism complex projects, with a total investment of more than 24.1 billion yuan. Huang Yao's "image" is becoming more and more full, highlighting the thousands of years of the ancient town. In 2019, Hezhou City's preparation and implementation of the "Huangyao Ancient Town Scenic Area Creation of the National 5A Tourism Scenic Area Improvement Plan" will include a complex project that integrates business, leisure, and experience in Longmen Street, Dream Huangyao, Zhenyuan and other integrated into Huangyao. The creation of the ancient town scenic area has made the ancient town from a small space of a crowded space of 0.22 square kilometers, and the gorgeous butterfly became a large space of 3.2 square kilometers, and the recreational space expanded by 300%. By integrating the surrounding tourism resources, the original single ancient town tour moved to the era of "Landscape and Rural Ancient Town", and opened the large pattern of the landscape -like scenic spots in Huangyao Ancient Town.

Where is the new national 5A -level scenic spot won?

Director of Linfeng China Tourism Scenic Area Association Development and Operation Specialty Committee

The country carried out the creation of A -level tourist attractions, especially the creation of 5A, the purpose is to promote the investment efforts of various local governments to increase their investment in core scenic spots, improve hardware facilities, strengthen management to improve software levels, and in the existing 4A tourism in the country in the country In the scenic area, a group of attractions that are highly quality, meet the needs of domestic and foreign tourists, and are competitive internationally, make it a real benchmarking tourist "unique" scenic spot.

Under the current situation, Tourism Scenic Area A is a necessary way to further accelerate the quality of tourism image and enhance the competitiveness of tourism products. This work is a good thing for the development of scenic spots, governments, and regions. It should be regarded as the top priority of regional tourism development.

Under the background of the new era, the new consumer demand of consumers has also given more mission to A -level scenic spots, and puts forward higher requirements for the operation and development of A -level scenic spots.

Cultural connotation improves. The unique culture is the basis for the attractiveness and attraction of the cultivation of the scenic area. In -depth excavation of the cultural endowment carried by the scenic area can form an irreplaceable cultural characteristics. The cultural types and cultural elements of many scenic spots are relatively complicated. By sorting out, we must seize the main line of culture, re -packaged, and continuously enrich the cultural experience of the scenic area. For lack of cultural heritage scenic spots, it can build a cultural context "field" in conjunction with local cultural themes or humanistic resources to form a new scenic cultural tourism product, thereby making the development of scenic spots achieve new breakthroughs.

Science and technology enable efficiency. In the context of the country's vigorous advocacy of smart tourism, the scenic area must also closely grasp the smart development. With the help of a new generation of information technology represented by big data and artificial intelligence, intelligent upgrades are achieved in the hardware and scenic spots management of scenic spots. On the one hand, it focuses on optimizing the services such as booking, ticketing, real -time guides and explanations; on the other hand, through VR, Yuan Universe and other technologies to improve the pre -experience and the participation of the products inside the scenic area. At the same time, improve management and operating efficiency, and guide scientific goals and operating decisions.

Diverse formats. With the continuous upgrading of national consumption behaviors and demand, and the continuous deepening of the integration of the first two and three industries, the basic service formats, cultural experience formats, and leisure and entertainment formats of the scenic area must also be renewed. Innovation of business formats is an important starting point for the supply -side reform of the scenic area. Therefore, the consumer format of the scenic area can be advanced through 4 keywords, namely "advanced, innovation, empowerment, and extension." "Advanced" refers to the upgrading of traditional business such as catering shops/street (eating), specialty souvenir shops (purchases), tourism transportation (travel), node -type experience projects (travel/entertainment); "innovation" focuses on enhancing tourists The immersion experience can create cultural and creative "net red" stores, virtual experience halls, parent -child experience parks, micro -drama and other related formats through artisticization, technology, parent -childization, and performing arts. ; "Empowerment" refers to festivals such as the theme mobile commercial and food festivals, beer festivals, music festivals, jogging festivals, Hanfu festivals, national tide festivals, and national tide festivals through creative markets, stalls, and "Internet celebrities". Quickly drive the traffic and revenue of scenic spots, and it can also be called "event business" from a business perspective; the purpose of "extension" is to change from "consumption to local consumption" to "time consumption", from offline business to building online consumption Platform, use new media to do new marketing.

The success of the assessment and creation of the A -level scenic spot is just one process, not the final result, and even the success of A. The success of A is only the beginning of the development of the scenic spot. If the scenic area wants to achieve the true development, it cannot be used to the standard itself, but to start with the needs of the people as the starting point. Under the guidance of marketization, respect the reality of the scenic area, meet the diversified needs of consumers, surpass the standards to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to conduct scenic spots to carry out scenic spots to carry out scenic spots to carry out scenic spots. Improvement is more important than scenic rating.

Our reporter Zhang Ting interviewed and organized

"China Culture News" on August 6, 2022

The second edition published a special report

"Seeing New Achievements for the Construction 5A Scenic Area"

↓ ↓ ↓ ↓ ↓ according to

Responsible editor: Zhang Haining

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