Go, travel to the cultural industrial park

The summer tour is now, outside the conventional tourist scenic spot, go to the cultural industrial park (base) to punch card cultural landmarks, enjoy a unique cultural service and cultural atmosphere, and is becoming a new fashion fashion. This issue focuses on the cultural industrial park tour, and interviews and reports how the cultural and industrial parks (bases) of Hunan, Hubei, and Beijing are interviewed.

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Zhaoshan Cultural Industrial Park, Xiangtan, Hunan:

Rich activities bring summer tourism fever

Zhang Ling

In the past few days, Hunan has continued to have high temperatures. At the same time, the summer tourism market has also set off a new boom, and the hydrophilic tourism is favored by many tourists.

Located in the Zhaoshan Cultural Industry Park in Xiangtan, Zhaoshan City Sea View Water Park has surged in recent times. The huge waves of artificial waves, the hot water flying people, the exciting water play projects and the water electronic music party. Refreshing. Tourists who do not want to play water can also scream on the beach football and beach volleyball on artificial beach, which is very pleasant.

▲ Photo by Xiong Hanquan, Sea View Water Park, Zhaoshan City

Xiangtan Zhaoshan Cultural Industry Park successfully created a national -level cultural industry demonstration park in November 2020. Under the opportunity of the integration of cultural tourism, the park relies on its own rich cultural tourism resources to increase infrastructure and project construction. Essence "At present, combined with the characteristics of the summer tourism market, companies in the park have launched a series of new activities and new gameplay to attract a large number of tourists to consume." Dai Li, member of the Party Working Committee of Zhaoshan Cultural Industry Park, said that it is to stimulate the summer cultural tourism consumer market. Reunion, related cultural tourism companies in Zhaoshan Cultural Industry Park have also launched preferential summer tourism policies.

The Panlong Grand View Garden in the park is the largest swan habitat of Xiangtan. The lakes are water -raid and beautiful on both sides of the strait. The lotus ponds in 300 acres of lotus ponds are full of eight varieties of grapes such as Black Barado grapes and summer black grapes. The pleasant scenery has attracted many tourists. During the summer, Panlong Grand View Park included more than 40 amusement projects including screaming park pirate ships, ride -winding waves, and warriors climbing parks free of charge to tourists. Tourists entering the park during the summer weekend can participate in two water dragon boat races every day, as well as the summer camps for young warriors, providing 10 different types of summer camp courses including field survival, handmade, natural science popularization, and behavioral development.

In addition to the Zhaoshan City Sea View Park and Panlong Grand View Garden, there are many good places in Zhaoshan Cultural Industrial Park. Visitors can choose to spend an hour or two climb Zhaoshan, walk around the ancient road, and feel the charm of the city's green heart. If you are tired, take a break at the Zhaoshan Ancient Temple, and watch the ancient temples after the falling frame. You can also live in a RV camping site in Zhaoshan Tu, take the sky as a quilt, take a short break in the original ecological wooden house in the mountains and rivers, and enjoy the wine in the RV hotel. Or, about three or five friends, fishing at the streams of Qixing Village, watching the agricultural home courtyard, green brick and blue tiles of ancient color, and enjoy the gifts of nature.

At present, Xiangtan Zhaoshan Cultural Industrial Park has launched the construction of national cultural industrial park tourism infrastructure projects including urban signs, forest trails, outdoor painting and other contents, accelerate the promotion of Green Heart Valley Homestay project, and develop the cultural industry and tourism development of the park. Gathering strong kinetic energy.

Panoramic scanning

At present, Hunan Province has 27 cultural industrial parks (bases) at or above the provincial level, mainly covering five types of industries: performing arts and entertainment, cultural tourism, animation game industry, arts and crafts industry, and cultural and creative industries. Among them, there are 2 national cultural industry demonstration parks, 1 qualification park, 9 national cultural industry demonstration bases, 3 demonstration parks in Hunan Province, and 12 special cultural industry demonstration bases in Hunan Province.

In recent years, the cultural industrial parks (bases) of Hunan Province have relying on the characteristic cultural resources of various places to seize the new opportunities of cultural tourism integration and achieve "characteristic positioning and difference development". Some parks rely on characteristic cultural tourism to achieve rapid development. For example, the Liuyang River Cultural Industry Park focuses on the creative fireworks industry, promotes the digital transformation and application scenarios of creative fireworks, and instructs the Flower Fire Theater Troupe to create a "Flame" series of immersive stage theater shows, and successfully exported to Beijing, Wuhan and other places. The Western Hunan African Material Cultural Heritage Park has created a Museum of Material and Cultural Heritage in Western Hunan in western Hunan. It has founded foundation and supporting facilities such as the streets of folk crafts, national clothing and tourism products, and the non -material cultural performances of Xiangxi.

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Hubei Xiangyang Tangcheng:

Build night cultural tourism consumer ecology

Qu Xiangtao

Under the night, Tangcheng, which is located in Xiangyang, Hubei, is full of tourism and tourists. Among the magnificent imitation Tang building groups, retro acting take turns, and Tangguangxiu's female fairy fluttering, a good part of the Tang Dynasty.

Tangcheng opened the park in May 2015. It has a large domestic imitation Tang building complex with 400,000 square meters. The film "Demon Cat Biography" directed by director Chen Kaige is Tangcheng's opening debut as a film and television shooting base. Since then, the film and television works that are based on the venue mainly include "Tiansheng Long Song", "The Night", "Kyushu Record", "Mulan" and so on. Nowadays, Tangcheng is a Tang cultural tourism, film and television shooting, panoramic performing arts, and business operations full of Tangfeng Tang Yun, and has become the first batch of cultural industry demonstration parks in Hubei Province and national 4A tourism in Hubei Province. Scenic area. According to reports, Tangcheng has received nearly 11 million tourists, more than 350 surveyed crews, and more than 80 film and television works shot here. Especially as the scene of the hit drama "Menghua Record", Tangcheng ushered in a large number of tourists to check in in the summer. How did the original film and television shooting base become a popular tourist destination? "The driving of film and television is just a moment, and tourists cannot be brought for a long time. In addition, the summer summer is hot during the summer, which makes tourists discouraged. Although it is cool at night, there is no attractive project." The relevant person in charge of Tangcheng said. Eyes aimed at night tour.

"Cultural and tourism integration of night economic development is the general trend." The above -mentioned person in charge introduced that in early 2017, the panorama in the "Tangcheng Tangcheng Dream of the Tang Dynasty" was established in the panoramic -ended night travel show project, and it was launched in July 2018. The project is based on the imitation Tang building complex of Tangcheng as the panoramic stage background, and the three major areas and five main stages are designed to show a magnificent scroll of the Tang Dynasty in the form of open lines and multi -point performances. Nearly 400 professional actors performed the mighty royal arms, the mighty businessmen team, the magnificent Tangfeng music dance, and the prosperous Tanggong market. Once the performing arts project is launched, it will be built. In 2018, only 3 months to the outside world, the scenic spot received more than 400,000 tourists at night; during the 2020 "walking with love, Huyou Hubei", it was even more difficult to find.

▲ Tour Tour Tangcheng Tangcheng Photo Conferry

After the launch of the night travel project, Tangcheng combined the commercial supporting facilities to pass the closed loop of the cultural tourism industry, forming a night cultural tourism consumer business ecosystem that integrates food, housing, traveling, traveling, and entertainment. National Night Culture and Tourism Consumption Gathering Area.

Right now, with the full opening of the Zhengyu high -speed rail, the advent of the summer tourism stall and the full recovery of the Hubei provincial cross -provincial team tourism, Tangcheng launched the "Cool Summer West Season" event on July 1, which attracted nearly 5,000 tourists on the same day. Essence Tourist Zou Xianwei from Chongqing said: "Tangcheng's scenery is beautiful. I also saw the shooting point of the hit drama" Menghua Record "."

According to the relevant person in charge of Tangcheng, at night, Tangcheng was lit by thousands of lanterns, allowing tourists to feel the prosperous Tang Dynasty with "Chang'an Sky Street is as daylight, and the bright Tang Dynasty is not night". Forty performances, such as style, singing, Zhaofu Zhaoyu, Royal Garden rewarding Miaoyu, etc., 40 wonderful performances all day caused joyful summer.

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Xiangyang Tangcheng, Zaoyang Seoul, Yahua Lin Art District, Mochou Village ... In recent years, the support of special support funds has been continuously developed in recent years. At present, there are more than a hundred cultural industry demonstration parks and demonstration bases in the province of Hubei, with a total investment of hundreds of billions of yuan.

At the same time, the cultural industrial parks in Hubei have promoted the deep integration of the cultural industry and tourism industry in various fields, multi -directional, and full -chain in accordance with the idea of ​​"Yi Rong's melting and blending". Nowadays, many cultural industrial parks are both the development highland of the cultural industry and a popular choice for tourism travel. The cultural industrial park tour that shows the integration of cultural tourism has released its attractiveness.

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Beijing Happy Valley:

New consumer scenes to enhance cultural soft power

Lu Na

On July 22, the Ministry of Culture and Tourism issued the "Public Announcement on the List of the Second Batch of National Night Culture and Tourism Consumption Gets", and Beijing Happy Valley was selected. For more than 10 years in Beijing, as the first cultural and creative industrial base in Beijing, Beijing Happy Valley opened in 2006, adhering to the "three years of sharpening one sword" and "boutique Happy Valley, often look at the new" business philosophy of OCT theme tourism park. Product construction, content polishing, continuously explore the creation elements and business models of the "Performing Arts" Happy Valley, reconstruct cultural tourism consumption scenarios, and focus on improving soft power.

According to the relevant person in charge of Beijing Happy Valley, in 2022, Beijing Happy Valley launched the skylight night Plus upgraded product. On the basis of "Night Tour, Night Show, Night Banquet, Night Buying, Night Reading", two major national trendy phantoms increase New business products such as show, a parent -child non -power amusement area, a curatorial shopping mall, and an upgraded version of the float parade. By creating a large immersive acting venue and scene, the "one -sided and multi -branched" performing arts layout is used to highlight a one to highlight a one. The main show of the performing arts and the big "Zhixiu" method makes the "Performing Arts" happy Valley often play.

The reporter learned that the cultural performing arts of Beijing Happy Valley are not simple mechanical effects, but the joint interpretation of people, things, love, scenery, movement, environment, and stories. At the same time, the park actively inspires tourists to actively participate in the way of role -playing, "finding the drama, passing the playfulness, and being a star", so that the participants can get a differentiated personality immersion experience.

Starting from the "National Tide Culture Festival", Beijing Happy Valley made a systematic upgrade of the "National Tide Year" theme in 2022. With the coming of the summer, the Beijing Happy Valley Guo Guo Carnival of the 2022 Overseas Chinese Cultural Tourism Festival also arrived in the appointment, with "performing arts as nuclear, amusement media, leisure as the purpose, and art as the ability" to combine the summer happy field. Summer limited water gun bubble festivals, ice cream culture festivals, Internet celebrity food festivals, and electronic syllables every Friday, Saturday night, etc., have given tourists a summer feast. ▲ "Golden Face Dynasties" performance site Beijing Happy Valley Pictures

Good scenes and good devices need good content to activate. Beijing Happy Valley rolling innovative performing arts content. Last year, the Oriental mythical show "Golden Face Dynasties" was upgraded to return. In 2022, Tiantu Night Tan Plus achieved iterative upgrades and innovation breakthroughs on the basis of existing scene devices in 2021. For example, the "Gai Shi Hero" urban space interoperability device experience show began with the east civilization, creating the theme park IP "Qitian", integrating the spirit of martial arts, Chinese kung fu, prosperous world rhyme, flying sky Hu Xuan, trend street dance, parkour acrobatics Wait more than 10 kinds of performance arts, more than 200 high -tech light and shadow, and create an immersive hero experience.

The relevant person in charge of Beijing Happy Valley said that relying on the continuous optimization of day and night product structure, Beijing Happy Valley laid out the wonderful cultural performing arts matrix of the day and night to form a development pattern of "daydown · show joy, night and happy show". The product portfolio of the whole season, the whole crowd, and the senses "meets the people's longing for a better life for a better life.

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As the temperature rises, the restaurants, shopping malls, gymnasiums, art museums, bookstores, etc. in Shougang Park began to usher in the peak of passenger flow in the evening, and the "night economy" of the park is gradually heating up. There will be a wonderful performance of the Young market every weekend. The non -relics craftsman shows the best things and the folk singer Lvyin scene. The cultural landmarks of Beijing have been launched one after another.

Do a good job in the capital culture of the capital, play the role of the national cultural center of the capital, and play an important role in cultural industrial parks and bases. Cultural industrial parks (bases) represented by the 798 Art District, Beijing Shougang Park, Langyuan, Beijing Happy Valley, Longfu Temple, Beijing Fang, etc., are showing the deep cultural heritage of Beijing, empowering tourism development, and satisfying tourists and citizen texts. The active needs of travel consumption will accelerate the recovery of the cultural tourism industry.

Reporter's note

Cultural Industry Park:

Activating the vitality of urban cultural tourism consumption

Lu Na

Over the years, the cultural industrial park (base) has played a positive role in promoting cultural enterprises, stimulating cultural innovation vitality, and enriching the supply of cultural products. Important starting point.

In the context of the normalization of the new coronary pneumonia, cultural tourism consumption has also changed due to the time. The cultural industrial park (base) has continuously emerged from emerging cultural tourism consumer products and formats, and the consumption vitality has been further demonstrated. Boutique exhibitions, cultural and creative markets, Hanfuyou gardens, outdoor art and other colorful formats and products not only highlight the cultural heritage of the park, but also empower tourism development, meet the active needs of tourists and citizens' cultural tourism consumption, accelerate the recovery of the cultural tourism industry Essence

Cultural industrial park tour, immersive cultural experience is the most critical. Scenification and immersion have become the keywords for the needs of new generations of tourists. Among them, consumers who have advanced spending, be good at sharing personal travel, and do not follow common sense of travel are constantly affecting the cultural and tourism market, bringing a new look to the development of cultural industrial parks.

At the end of last year, the "Opinions on Promoting the High -quality Development of the National Cultural Industrial Park" issued by the Ministry of Culture and Tourism proposed to cultivate the integration of the symbiotic cultural ecology. Support the national -level cultural industrial parks and the creation park's use of old factories, districts, warehouses and other updates into the industrial development space and artistic living space with cultural connotation and humanistic atmosphere to create a new landmark of cultural land. Guide the park to create a community -based working and living environment, open cultural facilities for the society, provide public services, carry out various forms of public welfare cultural activities, and enhance the cultural attraction of the enterprises and the public. Encourage the park to combine its own development positioning, rely on the commercial space in the park to create new cultural consumption scenes with characteristics, and cultivate a new cultural consumption format.

It can be seen that, driven by the development of policy support and market demand, through cultural empowerment and reconstruction of consumer scenarios, the cultural industrial park will gradually transform into a new cultural and tourist consumption scene with "people" as the core, so that citizens and tourists will make citizens tourists and tourists. Better access to culture, inherit culture, feel culture, and lead the new style of cultural tourism consumption.

"China Culture News" on August 6, 2022

The 1st version published a special report

"Go to Cultural Industrial Park Travel"

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Responsible editor: Zhang Haining

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