Post -95 Archaeological Female Doctor, what to attract millions of fans

Summary

Chinese Youth Comment

With dry goods and grounding, it can enhance the spread of professional knowledge.

According to "China News Weekly", recently, on the short video website, the account "Mercury's Museum" has become popular, and more than 1.64 million people have followed the anchor Mercury. The audience and fans follow the post -95 girl, and they can "get into the tomb of the emperor, explore the tomb of fire pit, and visit the submarine." The archeological knowledge that was very niche also became vivid and cute with her introduction.

Mercury is a doctoral student at archeological majors in Zhejiang University. He has loved history and archeology since he was a child. In the eyes of many people, this is a very unpopular and difficult -employed major, but driven by strong interest and hobbies, Mercury not only has excellent studies, but also introduces the public and archeological knowledge to the public through short videos.

Mercury visits in the museum. Picture source: China News Weekly

According to reports, comments such as "archeological and grave robbing novels", "Do you meet the construction sites when you go to the construction site, are you encounter dumplings (zombies), organs, and horrible things." It often appears under Mercury video. This is obviously the public's misunderstanding of archeology. However, it is undeniable that many people "know" the archeology through grave robbing novels, which also increases their interest in historical and cultural exposure. What Mercury has to do is to help people correct cognition, and we must take care of everyone's enthusiasm and interest in archeology, but not to deviate from the scientific spirit and professional concepts.

Mercury once told his original intention: "Making history is not equal to boring recitation, making the museum is not cold and difficult to understand." This is a beautiful wish. For individuals, it may only be based on the power of its own. The development situation, but in the short video era, trying to try hard, after all, there will be results. The reason why public opinion is very concerned about this is also here: When the narration and communication of the literary knowledge becomes more novel and more grounded, it will inevitably attract more "outsiders" interest. The public is not unwilling to understand the professional knowledge of unpopular doors, but lacks a reasonable channel. As long as this communication and interactive channels open, it will bring unexpected wonderful effects.

However, it is not easy to make an archaeological account influence. With dry goods and grounding, it can enhance the spread of professional knowledge. As Mercury explained his name, "Although Mercury has water in the name, it is the most dry among all planets. There is no drop of water on the planet. The video is full of dry goods, there is no water. "

There are many people who like history and culture, but after all, this is an area that requires professional accumulation. Generally, "ticket friends" are obviously not as good as professionals, and they can create convincing content. Nowadays, the information in the field of short video is very complicated, and there are many marketing numbers. The audience has gradually lost interest in some unprofessional and non -dry content. After the big waves, it is often a real level that is really level, which is also one of the reasons why Mercury's archeological cultural blog knowledge can be successful. Of course, understanding the dissemination of short videos and familiar with the cultural ecology of new media is one of its successful experiences. Getting professional knowledge and communication skills can make unpopular knowledge successfully "breaking".

Mercury's screenshot of the museum. Picture source: China News Weekly

Throughout the trials of knowledge dissemination in the field of archeological and cultural expo in recent years, there are many successful cases like "Mercury's Museum". For example, in Wuhan, the Museum of Museums of the 1911 Revolution has recently opened the "Museum Mystery Night" event. People can participate in offline night tour activities, and they can also follow the official account "treasure hunt" online. There are also many museums to open the online tour mode, so that some enthusiastic fans who cannot experience the scene because of the epidemic can also enjoy a feast of excellent traditional culture in an immersive online experience. Some video bloggers have also become "tombs", leading the audience to visit celebrity tombs across the country ...

Some of these attempts are official activities organized by the Wenbo venue, and some are spontaneous to "outsiders" out of their interests of hobbies, but they all promote the popularization of the cultural and archeological fields, so that unpopular knowledge is understood and loved by more people.

Written article/Huang Shuai

Edit/Ren Guanqing

China Youth Daily · China Youth Network Production

- END -