To open the night economy with digital technology, it takes three "promotion"

On the afternoon of July 26, the digital arts travel salon organized by the Jiangsu Tourism Society's Night Tour Economy and Digital Technology Branch entitled "Digital Night Tour Archives in the Concept of Yuan Cosmic" in Ning. More than 30 scholars and experts, technical backbones, and leading enterprise representatives attended the meeting. In order to better focus on the status quo of digital cultural tourism, the organizer specifically arranged the participants to experience the online celebrity punch -in place before the meeting. The project is known as "Nanjing's first super -universe immersive experience space". What is the real experience? How to enter digital cultural tourism? How does digital cultural tourism products generate value returns?

Immersive, from visual effects to the immersive situation

"The place is not big, I finish shopping in a few minutes. After watching the theater, I am ready to go home." At the door of the "Fantasy World" hanging glass theater, Ms. Li, who lined up with two children, talked with reporters. There are three major theme areas in the "Fantasy World", of which the 720 -degree suspended glass theater is the biggest highlight. About ten minutes later, the reporter entered the theater. A non -large square room. Most of the ground was suspended glass to form a transparent corridor bridge. The panorama 8K immersed film can be put on the surrounding high -definition high brush LED screen. Create a sense of immersion. However, this kind of immersion is always interrupted by the dinosaurs that are constantly "approaching" to become large because it is projected to the top wall deformation. In addition, I have experienced the thrill of the immersiveness of Disney to fly over the horizon. The pure visual impact in front of me "Pediatrics", the reporter looked at the parents standing in the back row, most of the parents were calm, and they did not seem to be "immersed."

Today, immersive experience has become important night tour products and drainage methods such as various scenic spots, theme parks, and special towns. "'Immersion" is the creative principle that digital cultural tourism planning must adhere to. "At the subsequent exchange meeting, Qian Zongming, chairman of the Jiangsu Tourism Society of Tourism Society, pointed out that" immersion "is divided into sensory and interaction. Three levels of type and character type, most of the products are currently staying at the sensory type, and the homogeneity is serious, and the form of form and content abound. "Digital technologies in the field of night travel are developing from the penetration application of the scenes, performing arts, projections, installations and other products of the real space to the construction of virtual spaces led by technologies such as VR, AR, MR, and XR. It is a super interconnected sharing space established with the underlying technologies such as blockchain, 5G, cloud computing, and AI. "He believes that night tour is the most dynamic part of the night economy, and digital technology is very important.

Scientific and technological innovation is productive forces and the driving force for industrial upgrading iteration. Zhou Xiaoping, director of the former Information Center and senior cultural tourism expert of Jiangsu Province, said, "In the future, whoever holds technology will be even greater!"

Night travel, from digital technology to smart cultural tourism

How can digital technology realize the leap of smart cultural tourism? It's not enough to rely on dazzling skills. Founded in 2005, it has transformed from the traditional lighting industry to the national digital science and technology tourism and urban night tour planning field. Essence "Smart Empowerment -Tangzha Ancient Town" is its latest digital interaction case: the sky is entering the twilight, the light display of the entrance of the ancient town of Tangzha is on, and the atmosphere of the night tour of the ancient town will be on the night. The glorious history of the gate is presented to tourists, creating a sense of cultural ritual in the "first town of modern Chinese industry relics"; at the corner, tourists are watching an antique gauze with colored light and shadow, reaching out to rotate the gauze, sound and light electricity With the speed of the gallery rotation, the prosperous industrial scenery of a century ago seemed to be a visit to the sight of tourists; when traveling to Changyin Table Square, the original stage of the ancient town in the ancient town is staged the 3D screen holographic projection "Liyuan Dream", The smart combination of live -action performance+virtual scenes is like dreams, and interprets a drama feast through time and space ... During the exchange meeting, He Mengjie, the person in charge of Langhui Design, showed these vivid and interesting pictures. However, if it is limited to this, He Mengjie will not call "a breakthrough innovation in the night travel work." She further introduced, "When creating the ancient town of Tang Zha, we also designed online procedures to form a night economy and ecological platform. Through scenic guides, merchant preferential assistance, hotel accommodation activities and other functions Sticky, expand the communication of operators and merchants, meet the needs of different groups of government, merchants, operators, and tourists, and attract the healthy growth of traffic to create additional value. "

Cultural tourism night tour must not only create a special Internet celebrity scene, but more importantly, the later intelligent operations. The ideal night tour should be a "wisdom" cultural tourism form. Smart Cultural Tourism is a package of systematic engineering comprehensive science and technology, culture, and operation. In the design stage, it is necessary to integrate the concept of sustainable development, so that the neighborhoods can be continuously updated in later operations. Technology is only the starting point.

Industry, from cultural tourism products to cluster effect

Since July, Jiangsu's continuous high -temperature weather has caused many scenic spots to suffer, and Liu Dark Flowers, but all kinds of night consumption have ushered in a peak. At the same time, the list of the second batch of national night culture and tourism consumption agglomerations was recently announced. 6 projects in the district, Tongli ancient town in Suzhou City, and Yangzhou Slimming West Lake were selected. The so -called night cultural tourism consumer gathering area refers to industrial cluster spaces with strong brand and market influence and strong cultural tourism consumption radiation. The brand effect and gathering effect of the agglomeration area are behind, and the boost of digital technology is inseparable. In Changzhou Qingguo Lane Night Cultural Tourism Consumption Zone, the public areas achieve 100%coverage of WIFI and 4G/5G networks. All merchants accept mobile payment. Scenic management systems provide services such as booking reservations, play guidance, and smart parking. In 2021, the total reception area of ​​the gathering area exceeded 8 million, the number of tourists at night exceeded 4.4 million, and operating income exceeded 1.4 billion yuan, of which the night revenue was 760 million yuan, accounting for 54.3%of the total revenue. Weiyang "City Night Tour brand painting is a strong stroke!

In addition, Nanjing Xunanli History, Culture Leisure District layout a new format around the "new night state", and introduces more social scenarios through the operation methods such as "Innovation Technology+Internet Red IP" to create a night cultural tourism product unique to Nanjing's cultural characteristics ; Wuxi Qingming Bridge History and Cultural District, strengthen the cooperation of public security, transportation, emergency, meteorological and other departments, and share data interoperability and sharing, real -time supervision throughout the region and full -time period through the smart management platform; The construction of the fence "to build a" cloud on the cloud "platform to realize real -like management; Suzhou Tongli Town is fully promoting the construction of smart tourism applets, AR+VR scenic tour experience projects, scenic spots smart tourism butler robots, etc. Realize online ticket purchase, face recognition, voice explanation, intelligent parking, smart shopping guide, robot guides and other smart services ...

As Yu Yue, assistant to the chairman of the Jianglomu Cultural Tourism Development Group, said at the exchange meeting that in the future, cultural tourism emphasizes "more efficient interaction, more textured experience, and wider sharing." Only with a highly integrated ideal state of culture, tourism and business, can products and traffic be virtuous, forming a cluster effect from points and faces, and eventually achieve the effective transformation of industrial value.

With the breakthroughs of new technologies, the emergence of new scenes and the birth of a group of gathering areas, the "Night Economy" is constantly unlocking the wonderfulness of "Shuiyun Jiangsu" in the paddle sound lamp.

Cultural Industry Weekly reporter Mao Yan

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