Reading special draft | Video number "her power" has risen, what are the characteristics of female creators?

In the video number you follow, there are more female creators or men? What are the characteristics of female creators? What areas their videos are concerned? Let's talk about female creators in the video number in this issue.

In the report of the "2022 Video Women's Content Consumption Insight" released by the Baizhang Research Institute, there are eight discovery:

First, the proportion of female creators is greater than male creators, but among the 10,000 personal authentication creators, male creators are more, and female head creators account for relatively small proportion.

Among the creators of the video, women account for 46%and men account for 41%. Source: Baizhu Research Institute

Second, the female creators are almost twice the men's creators in the live broadcast room of 10,000 personal certification. From March 2021 to March 2022, female creators output 10 W+works on the video number 3297.

Third, life, education, and emotions are not only popular in the market, but also the most output of female creators. Female creators have huge influence in music, mother -to -child parenting, beauty, and fashion.

Fourth, in photography, health, design aesthetics, etc., female creators account for relatively small proportion. In terms of knowledge and experience sharing, female creators still have more room for development.

5. From the perspective of 10W+works output from female creators, "emotion" and "positive energy" are absolute keywords, followed by "life", "entrepreneurial", "inspiration", "funny" and so on. In addition, "education", "parent -child", "travel", "self", and "women" also appear frequently, indicating that women pay more attention to the realization of self -worth and daily life and emotional expression.

The keywords of 100,000+ works output by female creators. Source: Baizhu Research Institute

6. From the perspective of female creators live, "singers" and "singing" are the most common keywords in the live broadcast room of female creators, followed by "yoga", "body", "emotion", "life", "parenting", "parenting", Wait, the frequency of "growth", "entrepreneurial", "mother", and "talent" also very high, indicating that the live broadcast room is more biased towards the hobby vertical class.

7. Among the first 1,000 individual certification women, live broadcasts have become their main means of monetization. Among the people who have not carried the goods, the live broadcast content is biased towards the face value and talent. Fan rewards are the main monetization methods.

8. Female creators bring the goods of the goods with goods, foods, beverages, book entertainment, beauty skin care, and home department stores, accounting for 80 %.

Female creators bring goods with goods. Source: Baizhu Research Institute

Overall, the female creator of the video number presents the following three characteristics:

1

The overall strength of the female creator is strong, and whether it is quantity or quality, it does stand up to half of the sky.

2

Women's creative vertical categories are more concentrated. Emotional, life, beauty, fashion, etc. are areas where women are more interested in themselves, but also areas with many women consumers. tolerance.

3

The image of a female image is diversified. On the one hand, paying attention to the beautiful and confident female image of "living for yourself", such as fashion, beauty, and form, on the other hand, paying attention to the delicateness and positiveness of "caring for others" such as family, education, and emotion , Smart female image.

On the one hand, the active of female creators let us see the rise of women's power, and on the other hand, we also see the gradual prosperity and maturity of the ecology of the WeChat video number. And the addition of this group of people has been active in the video number ecology.

The ecological prosperity of the video needs to be broken and the continuous builders one after another. As the Western Boy's live concert burst for the first time, the form of live concert has become the norm. All video number creators are not only competitive, but also win -win. Only the video number has a steady stream of high -quality content, this platform is truly vitality and value.

Edit: Yan Yan

poster design:

Planning Coordinating: Diao Yuwen

Reading: Liu Chunsheng

Review: Chen Jianzhong Zhu Yulin

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