my country's digital reading users have exceeded 500 million for the first time

On August 2nd, the National Internet Information Office released the "Digital China Development Report (2021)" (hereinafter referred to as the "Report"). The "Report" summarizes the remarkable achievements of digital China ’s construction since the 19th National Congress of the Communist Party of China and the effective progress of 2021, and pointed out that digital reading products have flourished. The number of digital reading users in my country exceeded 500 million for the first time.

"Report" Article 9 of "The prosperity of digital culture has continuously enriched the lives of the masses", from "more rich and diverse digital culture supply", "digital cultural communication realizes three -dimensional coverage", "digital culture consumer market development momentum" It comprehensively summarized the achievements of digital culture construction in China since the 19th National Congress of the Communist Party of my country. The "Report" pointed out that my country's digital cultural system has accelerated the construction, and more high -quality, characteristic digital cultural products have emerged. The online and offline cultural communication system has more complete and efficient, the quality of social cultural and living services has been further improved, and the digital culture consumer market is unprecedented. Promote my country's characteristic cultural communication, influence, and vitality.

Regarding "the supply of digital culture is more abundant and diverse", the "Report" pointed out that the national public cultural cloud service model has accelerated innovation, new service methods such as cloud exhibitions, cloud reading, and cloud audiovisuals have been launched one after another. Singing Zhishan songs to the party listened to the party, "Everyone sings the masses' singing activities, and set up a" rural net red "special feature to show the spirit of the new era" rural net red ". The Internet audio -visual celebrations celebrate the 100 -year -old theme work of the party. The main theme film and television works represented by the main theme film and television works represented by the "Awakening Age", "Shan Haiqing" and "merit" are widely broadcast on major video platforms. They are loved by audiences from all ages and caused warm discussions. Network literature has become the largest source of IP sources in Chinese culture, and its international influence has gradually expanded. Internet companies actively build digital cultural service platforms and launch many high -quality digital cultural products. The supply capacity of high -quality audiovisual content has been greatly enhanced. 4K/8K ultra -high -definition, interactive video, immersive video, VR video, cloud game and other high -tech new formats have been launched in large quantities, which has continuously enriched the digital cultural experience of the masses.

Regarding "digital cultural communication realizes three -dimensional coverage", the "Report" mentioned that the smart radio and television service system continued to improve. As of the end of November 2021, there were more than 148 million live satellite users in my country. The pace of high -definition TV has accelerated. my country has 1003 high -definition channels, 8 4K ultra -high -definition channels, 2 8K ultra -high -definition channels, and more than 100 million cable TV high -definition users. The mainstream media has accelerated the construction and upgrading of digital channels, and the People's Daily has formed a new media square array of more than 10 verses such as newspaper, publication, network, end, micro, and screens. Xinhua News Agency has accelerated the construction of a full media business structure covering newspapers, television, network, economic information, and book publishing, and explores a new model of digital media development with Chinese characteristics. Central Radio and Television Station has continuously improved the entire media communication network. As of June 2021, the number of users of "CCTV News" new media exceeded 482 million times. The digitalization of museums has continued to advance, and the museum communication system that integrates online and offline integration has gradually established. my country ’s 767,000 non -mobile cultural relics and 108 million (sets) state -owned mobile cultural relics completed the census login. The "Internet+Chinese Civilization" demonstration project and a number of high -quality online exhibitions such as "Internet+Chinese Civilization" and other high -quality online exhibitions are well received. All localities have accelerated digital transformation of public libraries, cultural museums, and public classes, and created new media of cultural communication. (Gansu), "Tang Palace Night Banquet" (Henan), "The Story of the Yellow River in Ningxia" (Ningxia) and other new methods of cultural dissemination of regional characteristics.

Regarding "the development of the digital culture consumer market is strong", the "Report" mentioned that the emergence of digital culture consumption under the normalization of the epidemic prevention and control, and a number of "cloud cultural economy" forms such as cloud performances, cloud exhibitions, and cloud viewing Emerging, digital film and television, online social, e -sports, live shopping and other segments have grown rapidly, becoming an important driving force for driving my country's cultural tourism industry. In 2021, my country's digital culture and other digital culture new formats with digital culture and entertainment platforms in China achieved obvious 16 industry small categories to achieve operating income of 3962.3 billion yuan, an increase of 18.9%over the previous year, and an average increase of 20.5%in two years. The average level is 11.6 percentage points, accounting for one -third of the proportion of cultural enterprises' operating income. Online videos are increasingly becoming an important part of the digital cultural life of netizens. As of December 2021, my country's online video (including short videos) users reached 975 million, an increase of 47.94 million over the same period last year, accounting for 94.5%of the overall netizens. Digital cultural IP is accelerated with the physical industry or scene to activate new consumption potential. The video of the "Tang Palace Night Banquet" on the entire network turned Luoyang Yingtianmen, Dengfeng Star Tower, and Qingming Shanghe Garden in Henan Province into a popular scenic spot.

Observation of Sichuan (Source: China Press and Publication Guang Dao)

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