Lile Shandong ｜ Weifang: [Create East Asian Cultural Capital] Innovative service means of Beihai Road Street, Kuiwen District Create Cultural Brands

Culture is a unique business card of a city and the largest stealth asset in a city. Innovative service methods of Beihai Road Street, Kuiwen District, use the "Three Commissioners", make every effort to build the "Humanities Beihai" brand, comprehensively promote urban renewal progress, lead high -quality development roads with cultural construction, improve Weifang's soft power, promote cultural achievements Sharing to benefit the people and help the creation of the "East Asian Cultural Capital".

The high -efficiency promotion of the preaching commissioner, the reading of the whole people leads the "humanities Beihai"

The media helps take the initiative to make public, use the traditional media new media to promote the publicity of the whole people's reading, and strive to create the quality reading space of Jingguang Shangyue (Ginza Store) and successfully obtain the title of "Most Beautiful Bookstore of the Year" in the first national reading conference in the country, leading the "Book Fragrance" Weifang, "Yue Reading · Weifang" national reading brand construction. The activity strengthens the brand's leadership, enrich the frequency of activities to increase the exposure rate. By hosting various special theme activities such as family parent -child reading theme series activities, World Reading Day Live, Heirlaw Family Reading, etc. Lift the file, and then lead the whole people to read the boom and create a social atmosphere that advocates reading. Policy transformation and promotion methods, promote "people to find policies" to shift to "policies to find people". By deeply cultivating WeChat public accounts, the content of the WeChat public account enhances the promotion rate and interest of cultural benefits to the people. The participation rate helps the publicity and interpretation of the "Huaxiang Shandong Consumption Year" and "culture and tourism benefits the people's consumer season", and help the masses to enjoy the results of the "Humanities Beihai".

Service enterprise commissioner cracks the problem, solve difficulties and relieves the emerging cultural format

Play administrative barriers, change the inertial thinking and habits of government departments in the past, establish a new type of "relatives, clear" relationships, continuously enhance the government and enterprises to interact with each other, and achieve win -win. Give full play to the advantages of the "think tank" of the corporate commissioner, based on the needs of enterprise development, amplify the development advantages of the project, aim at the cultural format's momentum, and strive to create a new cultural landmark of Xinhua Xinyue Plaza and the "Shili Waterfall" characteristic cultural commercial district. The cultural elements and needs of merging two projects are "similar items", actively participate in corporate planning, help enterprises dig deep into the cultural industry connotation, and achieve the most effective combination of the largest volume with the best characteristics as a whole. Give full play to the "liaison" function of the corporate commissioner, promote physical construction vertically, coordinate the development of cultural enterprises, and work together to help enterprises solve the problem of safety hazards in the power company and fire brigade. Promote the construction of brands horizontally to help enterprises promote mature brands. At present, brands such as Poly International Cinema, insomnia taverns have taken root, and have become emerging formats that integrate entertainment, services, and business. Through the company's less legs, the commissioner's on -site service helps several major entertainment business complexes solve more than 20 related problems, in order to solve the difficulties and break the problems, cultivate emerging cultural formats, and realize the new model of cultural and creative industries from transforming work.

Service enterprise commissioner optimizes the environment and carefully lay out to build a cultural and creative industry chain

Carefully complete the spatial layout, make a good industrial planning, and create a cultural and creative industry chain. Jumping out of the enterprise to see the industry, immersed in optimizing the layout of the cultural industry space, forming a "new highlands" in the city of Xinhua Xinhua Xinhua Xinhua Xinhua, China Beihai Neighborhood Cultural Leisure Area, and special cultural districts in the north. The radiation of the three major business districts of Ginza and Impressionhui drives the integration of traditional consumption and cultural and creative economy. Actively implement the reform of decentralization and management, innovate and improve the business environment, and drive the industrial chain with high -quality cultural and creative formats. Participate in the planning and design of Xinyue Plaza and Shili Waterfall, "accompanying" helping enterprises to complete relevant work such as materials submission, set up investment promotion special classes to help enterprises attract business formats, provide "one -stop" service, promote the Man Yue West Restaurant for enterprises, etc. 16 high -end formats, forming a cultural tourism aggregate space with a multi -media format organic combination of culture, and redefining the city's gold business district with "culture+". Since the beginning of this year, it has been introduced to more than 20 cultural enterprises and projects, a year -on -year increase of 16%. It has strengthened the "internal circulation" of the development of the development of the business district. Promote the high -quality economic development with the transformation and upgrading of the cultural industry.

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