In the digital age, in "Yangbo", a poetic habitat

Source: "Yangbo" digital platform

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What can we think about digital+museum? At the launching ceremony of the construction of the Digital Culture and Art Museum of the Central Radio and Television, the "Yangbo" digital platform construction launching ceremony, we heard this answer:

"Here, you will have your own digital incarnation; here, the exhibition of the digital world will never be closed; artists can create their own personal exhibitions in 3D space to show the latest works; art masters can not leave home to Yangbo to go to Yangbo Lecture and teaching; teachers can take students to visit the customized museum, accompany teachers and students, and be immersive; collectors can create their own digital markets here, show off their collections, and make new friends ... "

Culture is running away from the country, and the culture is strong. In the digital age of such an informatization, it is the responsibility of the times to strengthen the digital culture, and it is even more expected. Not long ago, the Chinese Affairs Office issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", which required "the cultural digital infrastructure and service platform is basically built to form an online and offline interactive interaction and three -dimensional cultural service supply system." The planning of the "Yangbo" digital platform marks the first creative practice of the main station to take the lead in practicing the national cultural digitalization strategy nationwide.

National platform:

Super first -class level, super first -class mission

Very contributed, you must treat very people. The "Yangbo" digital platform brings together national cultural strategic resources to gather the collection of major museums, art museums, art colleges and well -known artists, art works, art works, aesthetic education courses, etc. The audience not only shows the strong aggregation and super -first -class standards of the national platform, but also shows that the Central Media National Team has a super -first -class mission to build a socialist culture and inherit the innovation of Chinese culture.

At the launching ceremony of the "Yangbo" digital platform construction, Peng Jianming, a member and general manager of the General Manager of the Central Radio and Television General Taiwan Editing Conference, said that "Yangbo" must focus on the outstanding Chinese culture and art works; It is good to spread Chinese culture and promote Chinese civilization; it is necessary to build a new era digital culture highland with typical characteristics.

△ Peng Jianming

The "Yangbo" digital platform will take the "high -quality cultural program" as the brand -oriented operation of the brand, use "series of cultural activities" as the market development method, and use the "art empowerment brand plan" as an industrialized coordination tool to gather innovation to gather innovation. For the beauty of art, the beauty of art, and the talents of the future, help the country's digitalization strategy and serve the people's better life. As the curator of the National Museum of China, Wang Chunfa said that digital empowering the development of the cultural industry can "live" the cultural relics and "live" the cultural space. In the form of the masses, the cultural person is used to integrate the culture into daily life.

△ Wang Chunfa, the curator of the National Museum of China

Guantong, chairman of CCTV.com, general manager of CCTV Media Development Co., Ltd., introduced that the construction plan of the "Yangbo" digital platform is: a kernel, that is, the digital culture and art museum, through the construction of a multi -dimensional space of a trinity museum to create Internationally leading digital culture and art aggregation display and service platforms; the two key points, focusing on creating six "art" series activities to create a boutique program band and planning organization to quickly realize the influence of the "Yangbo" brand, build unique competitiveness ; Three plans, that is, start the "Yangbo" strategic cooperation plan, museums, art galleries, and art colleges to help plans, art empowerment brand plans, and jointly build a new digital culture and art ecosystem.

△ Chairman of CCTV Network, General Manager of CCTV Media Development Co., Ltd.

Art hug technology:

Not only "cool" and "burning", but also opened a new realm

The "Yangbo" digital platform relies on the "5G+4K/8K+AI" strategic pattern of "5G+4K/8K+AI" to build a digital culture and art museum system with 3D digital exhibition halls. The artistic experience, creating a rich interaction scene.

The combination of art and technology, not only the quality of the aesthetic experience, but also a revolutionary forging for art creation itself, which will make the ideological height of cultural and artistic works, the thickness of the party history, the emotional temperature, and the depth of art. Essence Han Meilin, a senior professor of liberal arts at Tsinghua University, said emotionally at the launching ceremony: "Digitalization and Internet are irreversible facts. Following the major era, we may have a qualitative leap in cultural reform and innovation. "It is not difficult to find that" Yangbo "breaks through the form and scene of the original art, open up the new ecology of smart art life, and opens a new area and realm of cultural production and art creation.

△ Han Meilin, a senior artist and senior professor at Tsinghua University Liberal Arts

This "Yangbo" digital platform will unite many art platforms such as the China Art Museum to use the form of a 3D digital exhibition hall to build a digital culture and art museum system to create a priority "Yangbo" APP, data -through PC and large screens. The online exhibition halls that can be experienced, the "Trinity" digital museum multi -dimensional space of the "Trinity" of an immersive offline museum. Wu Weishan, the director of the Chinese Art Museum who participated in the launching ceremony, looked forward to the "Yangbo" platform with a "Yangbo" platform. Essence △ Wu Weishan, the director of the Chinese Art Museum

The culture is endless, and Huimin is the purpose of returning

At present, the digital cultural industry has become an important engine to meet the needs of the people's good life and the transformation and upgrading of economic structure. The sharing of digitalization of Chinese culture is the fundamental purpose of the national cultural digitalization strategy, and the biggest beneficiary of the "Yangbo" digital platform is exactly everyone.

"Yangbo" will actively use information technologies such as 5G, Internet, big data, cloud computing, artificial intelligence, etc., through virtual display, "cloud" live explanations, smart museums and other innovative methods, to achieve the content and exhibition form of exhibitions. The innovation and integration of this "thought+art+technology" is facing the most vast people, providing the most abundant cultural and artistic spiritual food, and will directly help to realize the sharing of the nation of the Chinese cultural digital achievements.

△ Fan Di'an, Chairman of the Chinese Artists Association and Dean of the Central Academy of Fine Arts

"Now people have more and more demand for art, but in general, the amount of art dissemination and popularity is not enough. Museum art museums should build more channels for art to approach the public. The space restrictions and exhibition time limit of venue space can provide the public with more convenient appreciation methods. At this time, the main station launched the construction of the "Yangbo" digital platform, which can be described as in line with the trend of the times. "The Chairman of the Chinese Artists Association and the Central Academy of Fine Arts Institute Dean Fan Dian said.

"Happy Planet" in the museum industry:

Unlimited "cloud viewing exhibition" becomes new possibility

From "Party History in Art Classics" to "Silent Poems lying Qianqiu -Party History Theme Exhibition in Art Classics", to display online relay activities to the Global Museum, we can all see that the National Museum and the General Strait of China are in Successful practice in this regard. At the same time, the inheritance of calligraphy art has reached the era of digitalization, and digitalization of calligraphy is the inevitable development of the times. Sun Xiaoyun, chairman of the Chinese Calligraphers Association, said at the launching ceremony that "Yangbo", as a national digital cultural platform construction project, can be displayed through high -level, digital exhibitions, high -quality cultural communication forms, so that more cultural heritage "live living lives" live "Get up, show the spirit of Chinese spirit, spread the value of China, and show the power of China.

△ Sun Xiaoyun, chairman of the Chinese Calligraphers Association

The original meaning of "Yang" is sprouting, extended as the center; the original intention of "Bo" is broad and broad. The name of "Yangbo" expresses the "Yangbo" digital platform of the main station to spread the Chinese civilization with a wider, deeper and farther determination. As a historical museum and art museum that transcends time and space, virtual generals, "Yangbo" is both a museum of the country and nation, but also a museum of human civilization. The "parallel universe" to be created by "Yangbo" will become the poetic habitat of Chinese people in the digital era.

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