"2021 China Overseas Network Communication Report" Releases Overseas Network Communication Comprehensive Index Zhangjiajie Ranking No. 2

"2021 China Overseas Network Communication Power Construction Report" released

The comprehensive index of overseas network communication power in the prefecture -level city ranks second in Zhangjiajie, Twitter, Tiktok are all first

Hunan Daily · New Hunan Client July 29th (Correspondent Zhang Mingtao) The "2021 China Overseas Network Communication Report" jointly released by Beijing Normal University New Media Communication Research Center, China Daily, Guangming.com and other jointly released "China Monthly published and released. The "Report" shows that in all 301 prefecture -level cities (autonomous prefectures, regions, alliances) overseas network communication comprehensive index distribution, Zhangjiajie City ranks second. Among them, Twitter and Tiktok's communication index ranked first in ordinary prefecture -level cities.

The "Report" selects 4 online platforms including Google, Twitter, YouTube, and TIKTOK as data sources. Calculate 337 mainland cities in my country (excluding my country's Hong Kong, Macao and Taiwan, 301 prefecture -level cities) according to the indicators of different platforms). Comprehensive Index. In 2021, Zhangjiajie's overseas network communication power was comprehensively ranked 26th. 301 prefecture -level city overseas network communication comprehensive index ranked second.

In 2021, Zhangjiajie's Twitter's communication index ranked first in ordinary prefecture -level cities. Judging from the tweets released by Twitter, most of the content shows the well -known attractions in Zhangjiajie, such as Tianmen Cave, Tianmen Plancelona, ​​Bailong Ladder, Tujia Waterwheel, etc. From the perspective of foreign propaganda strategies, Zhangjiajie City is good at using the familiar elements of foreign countries to carry out communication activities. For example, after the broadcast of "Avatar", the publicity of "Pandora is far away, Zhangjiajie is very close" left a deep impression on foreign netizens.

In 2021, in the TIKTOK spreading power index ranking, Zhangjiajie City ranked first in ordinary prefecture -level cities. Video on the TIKTOK platform mainly presented the characteristics of landscapes with "Zhangjiajie" as the core content, emotional transmission factor, and ordinary users as the main body. Data show that Tianmen Mountain's Xiongshan Peak, glass plank, ultra -high straight ladder, and wild monkeys are the main video symbols, which successfully attracted a large number of users' interaction.

It is understood that the "Report" has been released for 7 years. The release of China's overseas network communication power construction report more comprehensively and objectively showing the situation of overseas network communication in my country's major cities, providing a factual basis for discovering the experience of the construction of overseas network communication power, and improving the city's external communication system, improving the city's external communication system, improved the city's external communication system, improved my country's overall international communication is active.

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