Digital technology brings new opportunities for cultural development | Sub -forum of integration of culture and science and technology

At the 2022 Beijing Cultural Forum held a sub -forum of cultural and scientific and technological integration, guests from all walks of life talked about the integration of cultural and technological integration, especially the new opportunities brought by digital technology on cultural innovation and sharing development.

Extreme creativity requires science and technology empowerment

"The opening ceremony of the 2008 Olympic Games, we used human sea tactics, more than 17,000 actors were uniform, showing our brilliant civilization for more than 5,000 years. Thousands of people were performing like a person. Who are we? "After a lapse of 14 years, the chairman and general manager of Beijing Fengshang Century Cultural Media Co., Ltd., director of the closing ceremony of the Winter Olympic Games, deeply felt that with the continuous development and of China's comprehensive national strength, The international status has continued to improve. "At the opening ceremony of the 2022 Winter Olympics, we don't need to say who we are, we become more confident. We can only use 3,000 actors to get the word of mouth that exceeds the opening ceremony of the 2008 Olympic Games. Chinese artists The most important thing for contemporary culture and contemporary aesthetics can be relying on science and technology. "Sha Xiaolan said.

Among the four grand ceremonies that served artists' creative ideas in the four festival of the Beijing Winter Olympics and the opening and closing ceremony of the Winter Paralympic Games in 2022, there were BOE Technology Group Co., Ltd. BOE has helped build the main torch and some ground screen performance systems with ultra -high -definition LED and the Internet of Things technology, realizing the ultimate creativity of "a diamond -like snowflake" and "a crystal romantic and beautiful ice", which presents the world. A new audiovisual feast with a sense of science and technology, three -dimensional sense, dynamics, aesthetics and experience. Chen Yanshun, chairman of BOE Science and Technology Group Co., Ltd., believes that digitalization is the foundation of the cultural industry's change. The cultural supply system, media system, and demand system full chain, and all factor digitalization is the prerequisite and foundation of the cultural industry change. Interaction is the characteristics of cultural industrial scenes. Cross -screen interactions of large screens, small screens, internal screens, and people and content are replacing traditional one -way content presentation, becoming an important feature of thousands of cultural digital scenarios. Immersion is the direction of the integration of the cultural industry. People are through 5G+8K, XR, AI, IoT and other technologies to promote the convergence of the immersive IoT integrated experience that seeks the construction of the real world and the digital world.

Cultural sharing is inseparable from data sharing

Qi Shuyu

"Cultural big data is not only a technological revolution, but also an economic change, and it is also a national governance innovation." Qi Shuyu, a professor of the Central Party School (National Academy of Administration), proposed that cultural big data construction should uphold the concept of data opening and sharing. In the "Fourteenth Five -Year Plan" Digital Economy Development Plan issued by the State Council earlier this year, data elements are the core engine of the digital economy. In the era of digital economy, big data has become a core production factor. "According to the calculation of international data companies, by 2025, the total amount of data owned by my country will account for 27.8%of the world, which is far higher than 17.5%of the United States, which means that the conditions for building the world's leading big data element market have been available." Qi Shuyu said Therefore, as long as you have an open mind, the courage of innovation, and a solid work, you will definitely be able to realize the transformation from a large data to a data strong country. Qi Shuyu proposed that open data is to allow the public to better share data and maximize the data efficiency. At the same time, it is necessary to further improve the convenience of data use and reduce costs.

The construction of a cultural big data system is a long -term and systematic project, and it is also a benefit project. Wan Jie, chairman of Yachang Cultural Group, who is participating in this vast project with practical actions, introduced that the foundation and premise of cultural big data construction is to complete digital collection. "This is not simply moving all kinds of cultural content and services from offline to online. If you want to penetrate the data centers of various cultural institutions, and establish a unified national public cultural digital management system, there is an important prerequisite. To achieve standardization, we must study and formulate corresponding standards in data collection, processing, transaction distribution, transmission storage, and data governance. "Wan Jie said that the foundation of digital collection can form more convenient art communication methods. "The premise of enhancing cultural self -confidence is to understand the country's culture. This requires digging of digital knowledge content. By deconstruction, reconstruction, labeling, and association, it systematically draws public cultural digital knowledge maps." Wan Jie said that this requires many efforts. For example, the Qi Baishi research project created by Yachang and Beijing Painting Academy has established a comprehensive professional artist literature system through the systematic combing artist's life, major events, work transactions, exhibitions, and publishing information. Through the method of knowledge diagram, the precise search, comprehensive abstract and visual presentation of knowledge content are realized.

Convergence and development requires composite talents

Round table conversation

During the round table dialogue, Wu Tian, ​​vice president of Baidu Group and deputy director of deep learning technology and application of the National Engineering Research Center, said that cross -border integration of culture and technology urgently needed composite talents to play a bridge. "Science and technology workers and cultural workers are two different ways of thinking. There are no small differences in all aspects such as thinking habits and language systems. We need to understand each other more deeply, find the key, and solve the problem together." Wu Tian Wu Tian. "Wu Tian It is believed that this will be a relatively long -term process. "We need to cultivate cross -border composite talents to understand the key issues of the industry, and at the same time we can understand and introduce new technologies. At the same time, science and technology workers must also strengthen the learning and thinking of related cultural knowledge. It is conducive to cross -border integration. "The film and television virtual production platform provided by Beijing Starlight Torrent Cultural Industry Group, in actual operation, deeply feel that composite people can maximize the efficiency of integration of cultural technology. Chen Yang, chairman of the group, introduced that Beijing must pay attention to the production and production of boutique literary and artistic content in the process of promoting the construction of the National Cultural Center. In the past, the form of film and television recording that needed a lot of venues and a large number of constructions was no longer in line with the capital development positioning. The shooting of virtual digital scenes will be widely used, and this requires practitioners to have a deeper grasp of technology and literary and artistic creation.

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