Notice on hosting the publication of Chinese cultural heritage • 2022 Wenbo short video production and live training classes

Recently, a short video entitled "People who went to the museum to shoot videos are desperate". The bold mirror of the video, the clever design and the exact soundtrack, attracted tens of millions of people to watch. The knowledge of unpopular museums gradually becomes a top flow on the short video platform. Some of the cultural and blogging videos actively have more than millions of fans. At the moment when the short video is constantly becoming the mainstream communication method, the narrative method of traditional museums is changing ...

Want to know how to open the traffic password of Wenbo short videos? Want to know how to be a Cultural Bo Cong? Want to know what kind of sparks can short video+cultural and creative collision? All you want is here ...

Related units in various literary and cultural industries:

Today, with the rapid development of social media and short video industries, short video platform socialization services have created new opportunities for cultural heritage communication. In order to enhance the production, communication and operation capabilities of Wenbo short video, create a "out -of -circle explosion" product and Wenbo "Internet celebrity", so that traditional culture lives, tide, and fire. Chinese Cultural Heritage Public Class · 2022 Wenbo Short Video Production and Live Training Class ". Relevant practitioners such as publicity and promotion, cultural and creative marketing, and friends who are interested in short video creation can register for learning.

01 training theme

Chinese Cultural Heritage Public Class · 2022 Wenbo Short Video Production and Live Training Course

02 training content

1 Training goals: Demonstration of short video creation allows training trainees to understand short video production logic, short video shooting points and techniques, enhance the sense of short video network, through learning can be independent director, shoot and edited short videos, with the basic knowledge of live broadcast and cargo, so as Cultivate a group of cultural universal video operation practitioners who can shoot, cut, and live broadcasts to help the cultural heritage knowledge communication and the high -quality development of cultural heritage knowledge and the cultural and creative development of the museum.

2 Course settings:

03 training time

From August 22, 2022 to August 26 (Friday), one lesson every day and afternoon, each lesson for 2 hours (including interactive links with students).

04 training object

1. Each museum, memorial halls and other related cultural and cultural institutions, engaged in related practitioners such as publicity, social education, cultural and creative marketing;

2. Cultural Heritage and Cultural Expo industry enthusiasts, I hope to know the content of Wenbo short video production.

05 teaching method

This training adopts online teaching. The trainees complete the registration through the QR code scanning issued by the notification. Create the "2022 short video training group" (WeChat group), students enter the group under the guidance of staff. Before the start of the course, the management teacher will send a course link through the WeChat group. The trainees can enter the classroom to listen to the class. You can also interact with the teachers in the live broadcast room.

Payment trainees can look back at the course from August 22, 2022 to August 31, 2023, that is, the course of the course of this course.

06 Registration, certificate

1. Registration: This training is a public welfare course. Please scan the QR code below to register directly. After the registration is successful, you can listen to the lesson for free.

Scan code

2. Students who need certificates, please click the "Certificate Paid" entry to enter the certificate payment channel. After filling in the personal certification information as required, click the payment button to complete the certificate payment. Certificate costs are 260 yuan/person (including teachers, platform operation and maintenance, community management, short video collection, display announcement, certificate production, mailing, etc.); team registration requires a team personnel as team representatives and liaison officers, In accordance with the operation guidance, complete the team payment.

07 assessment method and work display

Students who need a certificate must complete all training courses and submit the original short video works that the students have completed as the basis for the assessment. Short video works must meet ideological related requirements and do not have copyright disputes. (Do not accept short video works submitted by other students.)

Submitted work time: From September 10th to September 28th, 2022, the work submitted by the trainee will no longer be accepted by this period.

Students can choose the theme content of "The Treasure of the Town Museum in XX", "Talking about our museum", "from cultural relics to cultural and creative stories", and so on. Scripts, shooting, editing, and submitting short video works. When submitting, you need to indicate the author+unit+short video name, or you can submit it independently by the short video creator.

The work receives the mailbox:

[email protected].

Please sign the "Short Video Works Authorization Letter" in the notification attachment (submitting the official seal of the authorized unit in the name of the unit group), and submitted it in the picture or PDF format.

We will screen out high -quality works from the short video works submitted by the trainees, and will be displayed and published on the China Cultural Relics News Agency related video platform accounts (Douyin, WeChat video number, Xinhua, and learning power. The training course will comprehensively refer to the views of four platform short video works, and release the "Chinese Cultural Heritage Public Course · 2022 Cultural Bo Short Video" rankings.

08 others

A total of 30 hours of training. According to the requirements of the "Training Regulations for the Institution Staff" issued by the Central Organization Department, the Ministry of Human Resources and Social Security, the certificate can be used as a certificate of time for participating in continuing education.

The training -related expenses are collected and issued invoices on behalf of Beijing Guowen Sunac Cultural Development Co., Ltd. For students who need invoices, please consult the unit's finance before filling in the corresponding invoice information. The invoice is a general VAT invoice. The project is a technical consulting fee/service fee/promotional fee. When filling in the registration form, you can check the project. The information cannot be modified after the invoice is issued. If the invoice cannot be reimbursed due to the error of filling in the reporter, the invoice cannot be reimbursed. 09 Registration consultation

Registration consultation:

Teacher Zhang 1861 049 8167 (WeChat is the same)

Teacher Li 1850 132 5033 (the same WeChat)

Course content consultation:

Teacher Xie 1881 173 5268

appendix:

Short video work authorization book

The Ministry of Human Resources and Social Security of the Organization Department of the Central Committee of the Communist Party of China on printing and issuing the "Regulations on the Training Regulations of Public Institutions"

China Cultural Relics News Agency

July 25, 2022

Edit: Xiao Weibo

Review: Zhang Shuo

Final trial: Li Wenchang

The works published in this number (including the design, text graphics, etc. of the title and editor), without the authorization of the Chinese Cultural Relics News Agency, may not be reproduced, extract, adapted or used in other ways.

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